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Target now sells this affordable luxury stroller brand and it’s half the price you’d expect

It's never been on store shelves until now.

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10 Target maternity looks under $35 that basically pay for themselves

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Prime Day isn’t the only sale in town: Target Deal Days are here

We've got you covered with all the savings, mama.

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11 summer maternity dresses from Target that we’re totally crushing on

Because who does affordable summer fashion better than Target?

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12 overlooked baby gear items to add to your registry

Here's to thinking ahead, mama

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Target just launched the maternity collab we’ve been waiting for—The Nines by Hatch!

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The best baby registry is at Target—here’s why

Three words: free welcome kit

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Target’s baby registry is the easiest one our editors ever used. Here’s why

Target won our hearts by saving our valuable time and money.

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These 10 baby gadgets will make your life so much easier

Two words: smart swing

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We researched the top 10 items you need for your registry and here are the winners

Consider these essentials.

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10 incredible products our editors wish they registered for the first time around

Hindsight is 20/20

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These 10 registry products will last from the newborn stage through toddlerhood

One beautiful word: convertible