Target is practically my second home. There's not much that they don't have (whether I need it or not), but it's never been my go-to for grocery shopping beyond grabbing some essentials.

Until now.

They just announced the launch of their new flagship owned food brand called Good & Gather and it's *so* affordable—like dangerously affordable. Some examples:

There are more than 650 items rolled out already—with 2,000 to launch by end of next year—including dairy, produce, meats, ready-made pastas and sparkling water so you can actually skip the grocery store and just check off your grocery list at Target. (Or just use "running to pick up groceries" as an excuse for a Target run.)

Plus, all products have gone through quality and taste tests to ensure they're good. They're also all made without artificial flavors or sweeteners, synthetic colors or high fructose corn syrup—which is a win for so many mamas. 🙌


"Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families," says Stephanie Lundquist, executive vice president, Food & Beverage, Target. "We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that do not cut corners on quality or taste. Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food."

The Target team developed this brand to prioritize taste and quality ingredients and will eventually fade out their other owned brands like Archer Farms and Simply Balanced. Everyday staples and seasonal items will be available, making it easier than ever to fill the fridge and pantry. And it's available in stores and online for same-day delivery so my shopping cart is already full. 🛒

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