The 2021 Webby Awards: Podcast: Features: Best Individual Episode

Kristen Bell gives us the motherhood advice we all need to hear.

Webby Awards best podcast episode Motherly

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Here at Motherly we have a five-star Apple-rated podcast that brings honest conversations with some of the world's most interesting mothers—entrepreneurs, actresses, politicians and authors—straight to you. We seek out those mamas with experience, a viewpoint and a voice, and we bring them to our audience in a way that is accessible, relevant and impactful.

What sets Motherly apart from other straightforward interview podcasts is that it follows a unique episode structure. Additionally, our host faithfully relies on instinct and intuition to invite guests to share their humanity, and in so doing, teach us something valuable.

In this episode from Season 3 of The Motherly Podcast, host and co-founder of Motherly, Liz Tenety, interviews Kristen Bell—actress, singer, children's author, mother of two, and Hello Bello founder with her husband, Dax Shepard. Kristen discusses co-parenting, self-care, and how there's no such thing as other people's kids. She also talks about one of her most famous characters, Anna, from Frozen and Frozen II, and how the song she sings, "The Next Right Thing" is really a core value of hers and stems from her experience with anxiety and depression—which turns out to be the focus of this episode. The professional integration of an audio clip of the song during this part of the interview provides a visceral lift to the episode's overarching theme, the synergy making for a memorable listening experience. You don't want the episode to end.

When it's done right, editing is invisible to the audience. This hour-long interview is reduced to 40 minutes of flawless uninterrupted flow. Without gaps or awkward moments, just pure chemistry and confidence, Liz and Kristen bring us into the studio with them, where they create an organic experience defined by an ease of exchange that carries us through threads of love and family that intertwine, and we are able to feel just how truly bound we are as mothers and community. In only nine short months, this episode has amassed a following that far exceeds the resources employed in its making, having been downloaded 35,313 times (with 15% repeat listeners).

Liz's ability to actively listen and naturally ask the right questions to draw out Kristen's endearing quirks and unique viewpoints, in a thoughtful coherent narrative, holds your attention throughout the interview and leaves you wanting more. Kristen's humor and humanity shine through—she is intimate, authentic, honest and strong in her vulnerability. From moments like the surprising euphoria of new parenthood to the profound sense of self-esteem that comes along with living for something else, to quoting Brené Brown on how you can't give anything to your child that you don't already have yourself, Liz and Kristen invite us to see how relatable our own parenting stories and lives are.

Life is not all princess movies, and Kristen Bell faces parenting and life hassles like the rest of us. We feel like we are all in this moment and on this journey together. Having learned something new about the universal nature of motherhood—and doing the next right thing—this episode resonates with us long after the it's over.

Our podcast guests are redefining motherhood, courageously sharing their diverse experiences and using their equally diverse voices to uplift and inspire. The Motherly Podcast is produced by moms and for moms, offering support and representation for the collective challenges of parenthood in general, and mothering in particular, helping women and mothers to feel understood and seen.

Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand. To date, The Motherly Podcast itself has garnered 959,303 downloads. In addition to reaching this many listeners, from our other media, Motherly also has garnered:

  • 11M+ monthly pageviews
  • 31M+ monthly video views across Facebook (+YoY and MoM) and O+O
  • 3K+ Likes, shares, comments per average Motherly Facebook post
  • +20% MoM social engagement, per post
  • enjoys 3X the video engagement of pregnancy and parenting competitors

and is #1 in weekly Instagram follower growth in the parenting category.

Being more than the sum of its parts, the elements of this episode's storytelling and production, as well as the intangibles that provoke the listener's response, blend together seamlessly to elevate the theme—parenthood is a succession of doing the next right things—and provide for a uniquely positive and memorable experience.

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