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Get pumped: How one entrepreneur is making breast pumping better for moms

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Motherly @ Work features the stories and insights of modern women growing their careers—and their families.


Sarah Wells is one of those women.

She’s mother, wife, and Founder + CEO of Sarah Wells Bags—gorgeous, high quality, and functional breast pump bags for all your pumping wants and needs. From creating innovative products like the wet/dry Pumparoo bags for your breast pump parts to designing a uniform compliant bag for military mamas (with a special military mamas discount!)—Sarah and her team are on a mission to keep you looking fresh and fabulous.

So how does she create beautiful bag after bag while also devoting time to creating a family? We caught up with Sarah to find out her secrets to running a thriving business and a happy family.

Your bags are functional and fashionable—and so.much.better than the bags that come with breast pumps. Why did you want to create your line of bags?

Sarah Wells: When I went back to work as Executive Director of a national nonprofit organization after the birth of my first child, Maddy, I was frustrated carrying an unattractive bag that came with my pump, which also lacked the functionality a pumping mom needs (like insulated pockets and more space for all your stuff), and I hated carrying multiple bags—a purse, pump bag, and laptop bag. Many other baby products had a fashion makeover ages ago, like diaper bags, but pump bags were stuck in big rut!

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What was the need in the market?

Sarah Wells: My timing could not have been better. Right around the time I began exploring my business idea, the Affordable Care Act (Health Reform) passed and many moms were given insurance coverage of their breast pumps. This is an amazing opportunity for new moms. However, because of caps on what insurance is willing to pay for, moms who used to get a bag with their pump (albeit the ugly bag), suddenly were getting a pump without a tote. I think moms always wanted a better alternative; and Health Reform created an even greater demand for the product.

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Why is it important for you to work toward ensuring mothers feel good about their pumping experience?

Sarah Wells: Pumping is an incredible gift you give your (or another!) child. However, it comes at a crazy time for most moms. You are exhausted, physically recovering, overwhelmed, in a complete life-changing, Twilight Zone mental space.

Moms need every ounce of support they can get post-partum.

I consider it my honor to provide moms with a bit of fashion and function that makes them feel peppy and achieve their pumping goals.

What are your big hopes and dreams for Sarah Wells bags?

Sarah Wells: I’m living the dream! Truly, I mean that. I’ve built a company based on support, quality, and excellent customer service. I’m extremely proud of my accomplishments and humbled every day by the amazing testimonials moms send me about their bags. Where do I go next? There are women becoming pumping moms every day; I just want to keep reaching these women and improve on every aspect of my business.

What inspires you to do this work?

Sarah Wells: Absolutely the moms I interact with. I aim to support pumping moms in every way I can, but they give back to me too. I’m a pumping mom myself at the moment and I learn from my customers all the time. And they are always cheering me on with the business.

There is so much talk about judgmental parenting and catty moms—that exists—but honestly, the vast majority of moms I encounter are truly supportive and nothing short of amazing.

Tell us about your career to this point—how did you get here?

Sarah Wells: I’ve always had a passion for advocacy, especially for women and girls. My mom was mayor of our town growing up and head of a nonprofit organization (an incredible role model) and this set me on a path toward Washington, DC (I thought my destiny was politics—ha!). I majored in Women’s Studies and Public Policy in college and graduate school and I worked in two nonprofit organizations related to women and health care. When I became a mom myself, to two little girls, my passion for issues important to women and girls became almost overwhelming.

I had no idea in the early days that my journey would lead here, but it makes a lot of sense now.

I’ve always been entrepreneurial and have a passion for women’s issues. My business combines it all.

What are your secrets for integrating work and family?

Sarah Wells: Running a business is a 7-day-per-week job and 365-days-a-year (I have to work on Thanksgiving, Christmas, etc. like people in retail.) However, it’s not a traditional schedule. So the good news for work/life balance is that I can take off at 2pm to join my daughters at the park or start work later in the morning to do camp drop-off. It’s taken me a couple of years to adjust to this new routine, but I really like it.

Flexible does not equal less time on the job (realistically, I work more hours now than I ever have.) But flexibility does allow me to participate in more family activities. I know not everyone can or wants to have their own business. But I often encourage my friends or family to look for flexible employment (e.g., non-traditional hours, partial or full telecommuting) if they are struggling with the balance. I know I’m lucky.

You’re a busy woman—how do you recharge?

Sarah Wells: I wish I could say, “a great stimulating book” or “exercise” but honestly, it’s the couch, a glass of wine and Game of Thrones. That’s the real me!

(Sounds heavenly to us!?)

Do you have a mentor or someone you look up to that’s helped to shape you as a woman and a mother? Tell us how they inspire you.

Sarah Wells: I have both! I’ll start with my mom, who I mentioned earlier (mayor of our town.) I could fill a book with all the ways she is amazing. Incredible mother, master gardener, world class chef, community organizer, savvy professional, etc. Nature and nurture—she’s given me an incredible foundation to build my dreams.

I also have a professional mentor, Nancy Strojny, whom I have worked with for years now. This is one of my top recommendations for other people starting a business. Nancy works with SCORE.org, and they will match you to a free, confidential business expert who can help you immensely. Nancy is one of the sharpest business women I’ve met and is “all in” for my success.

Tell us about your children. How have they transformed your career?

Sarah Wells: Perhaps in my case, my firstborn transformed my professional path a bit more than average, as pumping for Maddy inspired the entire idea behind my breast pump bag business. Aside from that, my kids have helped me sharpen my professional goals because any time away from them has to be really worth it. They have made me a better person in every way.

What gets you out of bed in the morning and keeps you inspired and excited about life?

Sarah Wells: First and foremost, my family, Greg, Maddy and Abby. They literally jump on me at 6:30 am! But also, I get up every day and do my best for them because I love them so deeply. I also have developed an intense drive for my work over the years. I wake up itching to get to my desk and compete with myself from the day prior. Can I top myself today? Be more creative, a better human, a savvier businesswoman?

Tell us about a typical day in your life.


At 6: 30 am. . . Abby (11 months) babbles on the video monitor wanting to nurse, Maddy (5 years old) jumps up and comes looking for me. The whole family is up and moving for the day. Most days I don’t get a shower in the morning, which bothers me, but I’m constantly making sacrifices to keep up with motherhood and professional demands. (And I work from home, most of the time virtually with my customers and vendors, so they don’t see me unshowered!)

At 7:45 am. . .Childcare handoff, I grab something fast to eat and my 100% required second cup of coffee.

At 10:00 am. . . I’ve gone through most of the customer service messages from the overnight (my customers send emails VERY late at night because they are often up in the wee hours breastfeeding!). My customers will tell you I’m normally VERY fast at responding. This is a top priority and something I want to be known for.

At 1:00 pm. . . Pumping on my Spectra S1 pump which is bedazzled with gems by the company and makes me smile literally every time I use it (see, just little things like that make a difference in a pumping moms day…) Shoveling some sort of food. Drinking lots of water.

At 3:00 pm. . . Working on marketing materials, talking to my manufacturer, mentoring meeting, scanning the internet for color or pattern ideas for the next bag, talking with moms on social media.

At 5:00 pm. . . Pumping again! And then knocking off for the “daytime” and hanging with my kiddos. We just moved and have the most amazing neighborhood to explore, so we have been going on a lot of evening walks. Then dinner, bath, books, bed for the kids. Then I come back down, clean up and start dinner for the adults. This is the hardest part of the day for me. Exhausted from a full day of work, plus pumping, evening is almost like another full day of child entertainment, the bedtime routine and making sure grownups have a healthy dinner. Whew.

At 9:00 pm. . . Check in on email. Instagram posts for business. Finally…a shower!

What’s one thing you do every day (or try to do every day!) to ensure that your work and home lives run more smoothly?

Sarah Wells: Make sure the downstairs (living room, kitchen, etc) of the house is fairly clean before bed. I do not mean vacuumed, scrubbed, etc. I mean, most of the big toys put away and dishes running. We are not perfect on this, but it’s more restful to go to bed with it done and to wake up to a fresh start.

We’d love to hear—what would you tell other mamas who have a great idea and want to start their own business?

Sarah Wells: Ask people what they think of your idea. But not just your family and friends, try to find a group of people that are not biased who will tell you if they would BUY your product or service (there is a difference between liking the idea and being willing to spend money on it.)

And get a professional mentor!

What do you hope your children learn from your career?

Sarah Wells: Be open to the idea that what you start out doing in your career is just part of the journey and you may end up elsewhere. Try a lot of different experiences so you can weed out what you like and don’t like (and start that early, like internships in high school). Once you figure out your strengths and your passions, you can craft a successful path of your choice.

What’s in your bag?

Sarah Wells: I’m actually a purse “stuff” minimalist (I like to keep things clean!). In the main compartment: wallet, keys, phone, basic extras like lip gloss, spare pare of contact lenses. In the side pocket, all my diaper bag items. I leave the other side pocket empty for when I need to carry my breast pump and accessories!

Right now I’m carrying a prototype of a new bag I’m launching this holiday season, I think it’s my best yet. Not quite ready to share a photo, but stay tuned…

You launched a limited edition military Kelly bag in July. Why was it important to you to recognize military mamas?

Sarah Wells: Women have played an important role in our military for a while now, and recently through changes in the law, they are realizing their full potential and opportunity there. I knew this as a women’s rights advocate. But I had NO idea prior to my business venture that these women often carry on their breastfeeding journey in some seriously tricky circumstances!

Not only do some moms nurse and pump around people who lack education (or respect) in breastfeeding, they are pumping while flying military aircraft, pumping in a Humvee with their rifle on their lap, in the desert, on base, on the floor of a bathroom, shipping their milk, dumping their milk and more.

I think these pumping moms epitomize what we think of when we think “soldier”—discipline and commitment. I’m humbled by it sitting here in my cushy home office when I pump and I’m so thankful for what they do. A uniform-compliant breast pump bag was the least I could do to say thanks.

What does ‘Motherly’ mean to you?

Sarah Wells: To act with kindness and love and commitment in all that you do.

(Nailed it.?)


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As mamas, we naturally become the magic-makers for our families. We sing the songs that make the waits seem shorter, dispense the kisses that help boo-boos hurt less, carry the seemingly bottomless bags of treasures, and find ways to turn even the most hum-drum days into something memorable.

Sometimes it's on a family vacation or when exploring a new locale, but often it's in our own backyards or living rooms. Here are 12 ways to create magical moments with kids no matter where your adventures take you.


1. Keep it simple

Mary Poppins may be practically perfect in every way, but―trust us―your most magical memories don't require perfection. Spend the morning building blanket forts or break out the cookie cutters to serve their sandwich in a fun shape and you'll quickly learn that, for kids, the most magical moments are often the simplest.

2. Get on their level

Sometimes creating a memorable moment can be as easy as getting down on the floor and playing with your children. So don't be afraid to get on your hands and knees, to swing from the monkey bars, or turn watching your favorite movie into an ultimate snuggle sesh.

3. Reimagine the ordinary

As Mary says, "the cover is not the book." Teach your child to see the world beyond initial impressions by encouraging them to imagine a whole new world as you play―a world where the laundry basket can be a pirate ship or a pile of blankets can be a castle.

4. Get a little messy

Stomp in muddy puddles. Break out the finger paint. Bake a cake and don't worry about frosting drips on the counter. The messes will wait, mama. For now, let your children―and yourself―live in these moments that will all too soon become favorite memories.

5. Throw out the plan

The best-laid plans...are rarely the most exciting. And often the most magical moments happen by accident. So let go of the plan, embrace the unexpected, and remember that your child doesn't care if the day goes according to the schedule.

6. Take it outside

There's never a wrong time of year to make magic outside. Take a stroll through a spring rainstorm, catch the first winter snowflakes on your tongue, or camp out under a meteor shower this summer. Mother Nature is a natural at creating experiences you'll both remember forever.

7. Share your childhood memories

Chances are if you found it magical as a child, then your kids will too. Introduce your favorite books and movies (pro tip: Plan a double feature with an original like Mary Poppins followed with the sequel, Mary Poppins Returns!) or book a trip to your favorite family vacation spot from the past. You could even try to recreate photos from your old childhood with your kids so you can hang on to the memory forever.

8. Just add music

Even when you're doing something as humdrum as prepping dinner or tidying up the living room, a little music has a way of upping the fun factor. Tell Alexa to cue up your favorite station for a spontaneous family dance party or use your child's favorite movie soundtrack for a quick game of "Clean and Freeze" to pick up toys at the end of the day.

9. Say "yes"

Sometimes it can feel like you're constantly telling your child "no." While it's not possible to grant every request (sorry, kiddo, still can't let you drive the car!), plan a "yes" day for a little extra magic. That means every (reasonable) request gets an affirmative response for 24 hours. Trust us―they'll never forget it.

10. Let them take the lead

A day planned by your kid―can you imagine that? Instead of trying to plan what you think will lead to the best memories, put your kid in the driver's seat by letting them make the itinerary. If you have more than one child, break up the planning so one gets to pick the activity while the other chooses your lunch menu. You just might end up with a day you never expected.

11. Ask more questions

Odds are, your child might not remember every activity you plan―but they will remember the moments you made them feel special. By focusing the conversation on your little one―their likes, dislikes, goals, or even just craziest dreams―you teach them that their perspective matters and that you are their biggest fan.

12. Turn a bad day around

Not every magical moment will start from something good. But the days where things don't go to plan can often turn out to be the greatest memories, especially when you find a way to turn even a negative experience into a positive memory. So don't get discouraged if you wake up to rain clouds on your beach day or drop the eggs on the floor before breakfast―take a cue from Mary Poppins and find a way to turn the whole day a little "turtle."

Mary Poppins Returns available now on Digital & out on Blue-ray March 19! Let the magic begin in your house with a night where everything is possible—even the impossible ✨

Pregnancy has taught me so much—about myself, my body and my marriage.

It has proven that I can handle much more than I've ever given myself credit for—mentally, physically and emotionally.

It has shown me that I am brave. The thought of getting a human out of your body in any way, shape or form can be...well, terrifying. But it must be done. And I did it. Twice.

It helped me discover how strong and capable my body is. What our bodies do to accommodate these little humans growing inside of us is totally wild and impressive—to say the least.

It deepened my love for my husband, the father of my children, in unimaginable ways. (I guess creating a baby together can do that to you.)

Pregnancy has given me two of the most precious gifts of my life.

And I'll deliver one more this fall.

My daughters are my heart and my world. They are these wonderful, awe-inspiring, creative, strong, intelligent humans. I don't know how we did it, my husband and I, but we made some good ones. And I thank my lucky stars every single day for these children.

Pregnancy and I have had our ups and downs, but (luckily) mostly ups.

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I've experienced pregnancy by surprise (twice!) and I've experienced it in a planned, scheduled manner (once!). Both are exciting and nerve-wracking. Seeing those two little pink lines or the word 'pregnant' appear (because, let's be honest, I've taken about 5,729 different types of pregnancy tests at this point) is a mind-blowing experience.

Pregnancy has given me migraines, exhaustion, nausea, gestational diabetes and backaches. It's shown me that I can survive without spicy crunchy tuna rolls and red wine for 40 weeks. And that I can still sleep (...kinda) without my favorite stomach-sleeping-position.

But oh! What wonderful, miraculous experiences pregnancy has also given me.

Sure—there are challenges with pregnancy. 100%. Some women experience extreme nausea throughout their entire pregnancy, some women have to go on bed rest, some women have preeclampsia, some women have bleeding scares, all pregnant women watch their bodies grow and change, and handle it in different ways—there are lots of ups and downs.

Pregnancy isn't for the weak.

But even with the challenges and the 'rules'—there has been nothing like experiencing the miracle of creating and growing another human inside my body.

It will never, ever cease to amaze me.

Feeling those first kicks is absolute magic. ✨

Celebrating the first sign of your baby bump is so, so exciting.

Wearing those first few maternity outfits is...interesting.

Talking about potential names is wild and let's be honest—also challenging. I mean...agreeing on a name is really hard!

Hearing your baby's heartbeat for the first time just about makes yours explode.

Seeing your future son or daughter at each sonogram is truly humbling.

Prepping the nursery and nesting is satisfying. ✔️

Letting go of fears and getting ready to welcome your baby into the world is e v e r y t h i n g.

And knowing when your family is complete is...a bit...confusing.

My husband and I have talked about this baby being our last. That once she is here, our family will be complete. It feels right to us. But it also feels final. It feels like I am 100% ready for this to be my last pregnancy. But it also feels crazy thinking about never being pregnant again.

I've been feeling so many big emotions accepting that this really could be it for me. It's strange, but I have this unexplainable feeling in my heart that three is the right amount of children for our family.

I am sad and happy and relieved and confused and excited and scared—all in one jumbled mix of emotions. (WARNING: Motherhood involves ALL the feels.)

I'm trying to appreciate every moment of this pregnancy all while mourning the inevitable closing of this chapter in my life.

These feelings are hard to process, but I know I will be at peace with it soon. I'm looking toward my future with my heart wide open, ready to welcome our third baby into our family and focus on what I do have, not what I may never have again.

One year ago, a video brought parents around the world to tears on World Down Syndrome Day. It's been viewed almost 5.5 million times since then, and the message behind it is still gaining momentum today. The Carpool Karaoke style video was produced by a parent-led Down Syndrome awareness organization called Wouldn't Change a Thing as a way to show people that families dealing with Down syndrome are just families like any family raising children.

In the video 50 moms from the UK and their 4-year-old kids sing along to 'A Thousand Years' by Christina Perri (aka the Twilight theme). It's a song about love, and it couldn't be a more perfect soundtrack for this group of mamas, who use a simplified form of sign language, Makaton, to amplify their message in the video.

Regardless, the 50 moms were a little shocked (but happy) to see their video go as viral as it did. "We definitely wanted everyone to see it," one of the mothers, Rebecca Carless told the BBC. "The idea is, we are just normal mums, we love our kids, they love us, and they are just like other 4-year-olds, we wouldn't change them."


This year, Wouldn't Change a Thing created another musical number to raise awareness about the lives of kids with Down syndrome.

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This one is set to Queen's "Don't Stop Me Now" and shows the kids just being kids and having fun. It has already racked up nearly 40,000 views as of this writing.

These kids are clearly so very loved, and the parents behind these videos want the world to know it every day, but especially on World Down Syndrome Day.

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Many families travel for vacations and family events, especially in the summer months. Taking trips with children has many variables to consider, but one that many parents worry about is their little one's nap schedule while on vacation.

You certainly don't want to resort to staying home and give up all of those potential memories to be made. Instead, devise a plan ahead of time and then be open to going with the flow once you arrive at your destination. You can always get back on track when you get home.

Here are a few questions to consider before leaving for vacation:

Does your child sleep well in the car?

If they do, then you should plan your travel time so they can nap for part of the car, train or plane ride. Or, some families decide to travel late at night so their child sleeps for the majority of the trip. However, if your child does not usually sleep well in the car then don't fool yourself into thinking this trip will be different. In that case, travel right after they wake up, dress them comfortably, and plan to keep them entertained if they won't sleep.

Can you break your journey into segments with stops along the way?

The longer your child is in that car seat, the more likely they are to become upset and struggle to fall asleep when you need them to. Planning a few breaks can give them the exercise and exploring they need to be able to nap later. If you are traveling on an airplane or a train, you can plan to use the aisles for walks occasionally.

When they have trouble sleeping in an unfamiliar place

Once again, preparation is so important when it comes to getting your child to nap in an unfamiliar place. You will not be able to use the exact routines that work for you at home, but try to follow much of your usual routine to create a similar sleep environment for your child.

If your little one sleeps in a crib at home, bring along a portable folding crib.

You can even let your child sleep in that portable crib at home ahead of time so that it becomes familiar. Pack your child's usual blankets, pillows, stuffed animals, white noise, lullaby music, and night lights.

If your little one sleeps with you, create a safe sleeping place for your child in the new location.

Check out the room where you will be sleeping and rearrange as needed. Check to see if you can push the bed against the wall or replace heavy bedding to make things safer. (Always move things back the way that they were before you leave.) If you are staying at a hotel, many are understanding and accommodating. And they may even help with these type of arrangements.

Daily cues are another important factor when it comes to daily naps, and these are the things that often change while on vacation.

Try to serve meals of familiar foods at regular times, expose your child to normal daylight in the morning and dimly lit activities at night, avoid the pre-bed wrestling matches or ice cream treats. All of these small things can help keep nap-time and bedtime more regular and restful.

If you are traveling out of your time zone, you will need to be patient and aware of this transition.

It is a good idea to switch to the new time zone once you arrive at your destination because powerful biological cues also shift, such as the timing of meals & naps. Make sure that your child stays well-fed and well-hydrated and avoid letting them nap longer than they typically do. Don't over-schedule your first few days if at all possible.

It's important to be flexible! If your child naps well in a stroller or on a beach blanket, then let that happen. When away from home, always do what works best for everyone.

No matter what you do, it will take a few days to adjust to a new rhythm so it is important to be sensitive and flexible with these changes.

Originally posted on Elizabeth Pantley.

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My sweet child,

You wake up every morning with the same struggles as us all. Sometimes you're grumpy, sometimes you're just too tired to be happy, but you're always kind. That's just how you are. Even when you're sick, you're more worried about how others are feeling than yourself.

You see, you're tired in the morning because even though you were exhausted the night before, you stayed up talking to yourself about things and going over conversations in your head for the next day at school. I know because I hear you.

You told me you think about a lot of stuff before you fall asleep. You worry about others constantly, including what impression you'll make on others. You want to make sure that you'll say and do the right things, so no one gets upset with you. Because when someone is upset—especially with you—it hurts you deeply.

It stinks, baby, I know it stinks. It is so tiring to be so concerned with others and their feelings that you forget your own.

You're an old soul. You're caring and nurturing. You once gave weeds you had picked to a stranger outside of Walmart because "they looked sad," even though two minutes earlier you were having a meltdown. You quickly forgot that you were also upset because that man's sad face hurt you worse than melting down over a toy.

You let your cousins get the first pick of the prizes at Grandma's. You'd rather be last and get something you didn't want than to hurt someone's feelings. Because if they were sad, that would make you sadder.

I see you, sweet child.

In the front yard picking up shiny rocks from the driveway. They're for me, because you can tell I had a rough day. Your TV show can wait right now, you just want to make me feel better.

I feel you, sweet child.

When you see me laying on the couch and you cover me up and kiss my forehead. I'm not really asleep, you know—I'm watching you, studying you, listening to you—because it's the most beautiful thing I've ever encountered. Beautiful, yet dangerous in a way.

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Dangerous because I know what happens when a heart is too pure. When you care about the feelings of others more than your own. When you can read the emotions of others and feel them too. And I want you to know—although you should be loved and cared for because of your heart, not everyone has the same heart as you.

Not everyone is as loving and kind as you. Not everyone will give you the same love that you give them. Not everyone will appreciate you, and I never want you to be taken advantage of.

I wish I could protect you from anything bad, ever in the world—but the truth is, I can't. All I can do is show you that your deep empathy is a gift that can change the world. And you shouldn't be ashamed of it.

Recently, when I picked you up from school you told me a girl was saying ugly things to you, you said you just ignored her and you were okay, but I could tell you were sad about it. And that's okay.

I explained to you that everything and everyone doesn't deserve your energy (something that you taught me unknowingly), and if she is being unkind then it's because she doesn't feel very good about herself. You understood. You said maybe you can do something to make her feel better.

And that kills me.

It kills me because I'm helpless. I can't go everywhere with you and make sure no one is mean to you. I can't promise that you'll never be hurt or heartbroken. I can't save you from the world's coldness. But that kills me even more because you save me. Every day.

And I want to thank you for that. Thank you for saving me from… well, everything.

From depression. From anxiety. From my own mind attacking me. I get overwhelmed and you can tell. You know when I'm having an episode and I need a long tight hug. You can sense when something happened at work, so you make sure to tell me I'm "the best mom a girl could ever have." I want you to know that you're the reason I am here. You're the reason I keep pushing.

Your nurturing gives me what I need to cope and heal and move forward in life.

So… thank you, sweet girl.

For having a heart as pure as gold. For loving others and showing your empathy and kindness no matter what. For reading emotions and body language like a book. For always being there for me and others. For teaching me to be kind and see the beauty in all things. For showing me that I can get through this wild thing called life, as long as I have you.

I love you always,

Mom

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