Werk is on a mission—to provide flex jobs to mothers where care + career are equally valued

The next phase of the women’s movement is about embracing ambition and care simultaneously, and equally.

Werk is on a mission—to provide flex jobs to mothers where care + career are equally valued

Motherly @ Work features the stories and insights of modern women growing their careers—and their families.


Like Anna Auerbach and Annie Dean co-founders and co-CEOs of Werk—a platform providing flex job opportunities to women everywhere. Werk supports that life you envision—you know, the one where you’re able to find that elusive balance between work and life—conference calls and family dinners together at the table. Think jobs where working remotely or limited in-office face time is the norm.

Werk wants you to advance your career without feeling like you need to give anything up. We caught up with Anna and Annie to find out what their hopes and dreams for Werk is and how they came together in the first place.

What made you decide to start Werk? How did the collaboration between you two happen?

Anna Auerbach: I’ve had a dozen entrepreneurial ideas over the years. A few I tried, and most were just passing thoughts. But I’d been fixated on the idea of the challenges of women and work, particularly after my son was born. I had been kicking around the initial idea for Werk for about a year, but I needed the right partner to get it off the ground.

Annie Dean: After my second son was born, he had some medical issues I didn’t anticipate. His birth refocused my priorities. I have always been someone with big dreams, and I knew it was time to leave my comfortable law firm job and act on them. I called all my closest girl friends and said, “Look, I want to talk to the smartest women you know. I want to hear what they’re doing.” And very quickly I was introduced to Anna. At the end of an hour long conversation she mentioned the business she’d been dreaming about for a while. We built a business plan, financial projections and our vision in a week, and we’ve been sprinting ever since.

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What was the need in the market for a service like this?

Anna Auerbach: The best businesses solve a problem the founders know intimately. Annie and I both spent our careers in high-level professional services. We both observed that women were leaving the leadership track in droves, usually because they couldn’t reconcile their career with motherhood, and those that stayed were unbelievably overstressed and overtired.

Annie Dean: When I was a young law firm associate at my firm I was like, “What women’s movement?!” I worked so hard, I fought for the best opportunities, I was compensated fairly, I spoke up for myself, and the men (and women) listened to me. But when I was 27, I got pregnant for the first time and the pregnancy was clearly viewed as a lack of commitment. I was hospitalized during the pregnancy because I was overworked. And when I came back, it was clear that no one respected me anymore. My work streams were gone. I was miserable and my confidence was destroyed.

No matter how hard I worked I couldn’t get anywhere, not at home and not at work. It took me a year to recover from that environment. Then I started critically thinking about what happened. I realized the situation was not my fault, and that potentially it was an institutional failure that could be fixed.

As a culture, we need to figure out how to help women on their way to the top stay on track in the context of caregiving.

Women are going to keep having children. This is an exciting fact for the future of the human race! But unless we fix things, women are going to keep getting squeezed out of the leadership track.

Do you feel the workforce is currently changing for the better for mothers?

Annie Dean: We’re making progress—good progress in some areas—but it’s incremental and based on patching up a broken system that often systematically disadvantages women and parents. The hidden underlying premise inherent in an all-or-nothing work culture, is: “Working moms don’t belong here, at least not right now.” We reject that premise. We’re insulted by it. And we think fellow mothers should be too.

As high-level employees, we’ve been encouraged to focus on achievement, and outsource care. But that’s not what we want.

The next phase of the women’s movement is about embracing ambition and care simultaneously, and equally.

Women need flexibility to perform at their highest potential, and to advance. Companies need women in the highest positions of leadership. If companies do not provide and encourage flexibility, they will force women to opt-out or force them off the leadership path.

We aren’t going to solve this problem by telling women to cobble together freelance work for five years while they have small children. We aren’t going to solve this problem with “family friendly policies” if there isn’t any support for women who need flexible work arrangements, which demoralizes the high-performing women who need them, and the high-potential women that work under them. We are going to solve this problem by building real, advancement-track positions that are compatible with the lives of the talented women that are qualified to fill them—and that’s what Werk is all about.

Is there one key ingredient for making working motherhood work? Is it flexibility? Something else?

Annie Dean: Empathy. Working moms need empathy from the people in their lives, and they need to be patient with themselves. Ultimately, flexibility is about empathy.

How can companies improve conditions for working parents—so that they retain the best of the best talent (some of which are parents) by creating an environment that parents can thrive in?

Annie Dean: We need women to consult on these issues—particularly younger women who are less entrenched in company culture and can be truly vocal about what their needs are.

In the absence of that advice, we need male leaders to actively imagine what it’s like to be a woman and what our needs are. We need flexibility in terms of our in-office hours. We need the ability to respond to our family landscape, like come in late if our kid has a doctor’s appointment or was up all night with a fever. We need breast feeding facilities, and market-rate family leave policies.

These are the very basic elements of what it means to create an inclusive environment for women. There are many, many other aspects of integration that are more subtle. But let’s focus on what we can win at.

What kinds of roles do you offer?

Anna Auerbach: We offer full-time flex and part-time senior-level positions. The full-time flex roles that we offer are regular, full-time, full-compensation, promotion-track roles. They just have an element of flexibility built in. That could mean that the you head out at 5pm every day to eat dinner with your family and put your kids in the bath, so that you can plug back in after bedtime. Or it could mean one or two days working from home, or unlimited vacation days, among other things.

We help women negotiate the deal that works best for them by normalizing the conversation.

The part-time roles we offer are senior level positions at small, scaling start-ups, like a part-time CFO or part-time COO. Startups want the exceptional talent, but they can’t compete with the full-time salaries at big law firms or banks. So we find them the best talent on a part-time salary. And we provide the women with a part-time role that is worthy of her time.

When sourcing our opportunities we require that each role is both flexible and ambitious. No more motherhood penalty, no more mommy track.

How can women use their maternity leave to reimagine or to advance their career?

Annie Dean: I love this question! My two maternity leaves were my most creative and productive periods of my life. I built a company during my first maternity leave, which ultimately failed. And during my second maternity leave, I built Werk with Anna.

Maternity leave can be crazy and very unstructured, and instead of imposing order on the experience, I really let myself just take each day as its own adventure. After I recovered and got settled, I read so many books! I stayed inspired! I sang to my babies a lot. I had so much “free time” to think creatively and think big. As all new moms know—“free time” is a relative term.

The days were disjointed and bizarre. I wore the same outfit everyday and never really washed my hair. I slept in 2 hour increments. But I was able to do a lot of things for my soul.

What inspires you to do this work?

Anna Auerbach: I spent the last eight years of my career in nonprofit and philanthropy. I’ve always been committed to making a difference and, at the same time, being very entrepreneurial. Werk combines those drives in the most perfect way. Every day, I wake up motivated to move this business forward. Not only am I ensuring that women never feel forced to opt out when they didn’t intend to—but it’s also amazing to build a business from the ground up.

What are your hopes and dreams for Werk?

Anna Auerbach: We’re out to reinvent work for women…millions of them. The vision is lofty, but we wouldn’t have it any other way.

Werk is the only company out there bringing leadership ambitions and motherhood into focus at a scalable level. We see ourselves as the future of the women’s movement—valuing care and career equally. And we’re working like crazy to advance the cause. Demonstrating to the investment community that betting on what women want wins. Influencing business leaders and cultures at large to get the best out of their women employees. And, most importantly, empowering every professional woman who crosses our path.

How did you come up with the name Werk, and what is the symbolism behind the name?

Annie Dean: WORK is all about showing up, going through the motions.

WERK is about nailing it, looking in the mirror and knowing, “I GOT this.”

But no one woman is going to fix this problem on her own. We need to do it together. That’s our inspiration: this generation of women is game-changing. We can’t turn work into werk without the we.

What does “Motherly” mean to you?

Annie Dean: Being motherly is about resilience. It’s about being tough enough to keep giving long after our reserves of patience are gone. As mothers we choose love on a daily, sometimes hourly, basis. Nothing has made me tougher, more focused or more dedicated than motherhood, and no experience has been more hard-won.

Anna Auerbach: Being motherly means it’s not about you anymore. It’s about this amazing tiny person. And how you ruthlessly reprioritize every day to make sure you do right by them.

?Can we get a slow clap for these ladies? ?


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In This Article

    The HATCH Mama collection is everything your pregnant body needs right now

    Their oil is the only thing that stopped my belly from itching as it grew bigger.

    Conz Preti

    Let me start by saying I'm not a fan of moisturizing. I hate being wet and sticky and after applying product to my body, I have to stand around awkwardly until I'm fully air-dried—a practice that is not compatible with having three kids under the age of 3. However, as someone who has carried three children in her body, I also know how much your belly needs hydration as the baby grows.

    This was especially true with my second pregnancy. My belly popped way sooner (a thing that happens with subsequent pregnancies) and on top of that, I was carrying twins, which meant I became super pregnant super fast. My belly was itching constantly from the skin stretching (I checked with my doctor to make sure I didn't have Cholestasis) and there was no scratching in the world that could ease my discomfort. My doula recommended the HATCH Mama belly oil and changed my life. The oil is nourishing—but more important to me, quick-drying—so I could apply it all over my planet-sized twin belly and get dressed immediately after without having my clothes ruined nor stuck to my body. Because of how much I loved the oil, I tested other products, and let me tell you, they're all equally amazing.

    Curious about the HATCH Mama collection? All of their products are non-toxic and mama-safe, designed to help pregnant people overcome the challenges unique to pregnancy. As their website claims, "from stretch marks to thinning hair, to sleepless nights, we're helping you tackle every prenatal and postnatal beauty issue head-on so you can continue to feel like the best version of you." I'm here for all of this. For the entire Hatch Beauty collection click here.


    Here are my favorite products from HATCH Mama:


    Belly oil

    HATCH COLLECTION  Belly Oil

    Intensely hydrating + fantastic at reducing the appearance of stretch marks and scars, this will be your favorite through pregnancy + beyond.

    $58

    Belly mask

    HATCH COLLECTION  Belly Mask Set

    Not only does it help to minimize the appearance of stretch masks + scars during pregnancy + postpartum, but there is a little non-toxic wink (and that's to you, mama.)

    $42

    Nipple + lip ointment 

    HATCH COLLECTION  Nipple + Lip

    Calming + soothing, this magic sauce is lanolin-free & made of tropical butters and super fruits. I'm not lying when I say you will not want to stop using this, even way after birth.

    $28

    Belly tattoos

    HATCH COLLECTION  Belly Tattoos

    A very rock and roll way to honor your bump. And non-toxic + plant-based at that!

    $18

    This article was originally published in March 2021. It has been updated.

    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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    Motherly created the flexible online birth class moms need

    The Motherly Birth Class is completely online, which means you can take the class at your own pace.

    Taking a birth class is a pregnancy milestone. Whether you've been excited to take a birth class for a long time or have just recently decided that you wanted to take one, sitting down for that first lesson feels big—spoiler alert, this is really happening! But finding time for a birth class isn't as easy as it would seem.

    We know new parents are busy (hello, understatement of the year). Between diaper changes, pediatrician appointments, healing from birth and the general adjustment to #newparentlife, the days can fill up quickly. But a lot of people are caught off guard by how busy pregnancy can be, too! That first trimester is so often full of symptoms—like nausea and fatigue—that can make previously easy or simple tasks exhausting. The second trimester begins and (usually) we start to feel better. But then our days get filled with planning out baby registries and deciding on questions like, "Where will this tiny new human sleep?" And before you know it, it's the third trimester—and, well, then you're in the home stretch. Plus there are so many appointments!

    All this to say that we get how busy you are—and how hard that might make it to fit in a birth class.

    And that's why we created The Motherly Birth Class. The Motherly Birth Class is completely online, which means you can take the class at your own pace.


    Think you'll want to watch each lesson a few times over? Great!

    Due date's next week and you need the option to take a birth class very quickly? No problem!

    Like everything at Motherly, we designed this class with you in mind.

    Taught by Certified Nurse-Midwife Diana Spalding (who also wrote "The Motherly Guide to Becoming Mama"), this class is broken into 12 lessons—and you get to control how and when you watch them. We'll teach you about what your (amazing) body is up to in labor, how to decide when it's time to head to the hospital or birth center (or when to call your home birth midwife), what your options are for coping with pain and so much more.

    When you sign up for The Motherly Birth Class, you'll get access to a downloadable workbook and meditations. Plus, you'll be invited to join our supportive private online community (where you can chat with the class instructor!)

    Oh, one more thing: Your insurance or flexible spending account might even able to able to cover the cost of this class.

    Pregnancy is wonderful—but it's a lot. You deserve a birth class that works for you and empowers you to have your best birth. Because vaginal or Cesarean, unmedicated or medication, birth is incredible. And you are the star of it all.

    You've got this.

    Sign up for The Motherly Birth Class today!

    The Motherly Birth Class

    pregnant-woman-looking-at-her-belly

    Take our completely digital birth class from the comfort of your living room. We'll help you have your best birth—because you deserve it.

    $79

    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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    BABYBJÖRN

    This post is sponsored by BABYBJÖRN. Thank you for supporting the brands that support Motherly and mamas.

    popular

    14 toys that will keep your kids entertained inside *and* outside

    They transition seamlessly for indoor play.

    Keeping kids entertained is a battle for all seasons. When it's warm and sunny, the options seem endless. Get them outside and get them moving. When it's cold or rainy, it gets a little tricker.

    So with that in mind, we've rounded up some of the best toys for toddlers and kids that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, many are Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

    From sunny backyard afternoons to rainy mornings stuck inside, these indoor outdoor toys are sure to keep little ones engaged and entertained.


    Secret Agent play set

    Plan-Toys-Secret-agent-play-set

    This set has everything your little secret agent needs to solve whatever case they might encounter: an ID badge, finger scanner, walkie-talkie handset, L-shaped scale and coloring comic (a printable file is also available for online download) along with a handy belt to carry it all along. Neighborhood watch? Watch out.

    $40

    Mini golf set

    Plan Toys mini golf set

    Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

    $40

    Stepping Stones

    Stepping-stones

    Kiddos can jump, stretch, climb and balance with these non-slip stepping stones. The 20-piece set can be arranged in countless configurations to create obstacle courses, games or whatever they can dream up.

    $99.99

    Wooden doll stroller

    Janod wooden doll stroller

    Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.

    $120

    Sand play set

    Plan Toys sand set

    Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.

    $30

    Sensory play set

    kidoozie-sand-and-splash-activity-table

    Filled with sand or water, this compact-sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

    $19.95

    Vintage scooter balance bike

    Janod retro scooter balance bike

    Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

    $121

    Foam pogo stick

    Flybar-my-first-foam-pogo-stick

    Designed for ages 3 and up, My First Flybar offers kiddos who are too young for a pogo stick a frustration-free way to get their jump on. The wide foam base and stretchy bungee cord "stick" is sturdy enough to withstand indoor and outdoor use and makes a super fun addition to driveway obstacle courses and backyard races. Full disclosure—it squeaks when they bounce, but don't let that be a deterrent. One clever reviewer noted that with a pair of needle-nose pliers, you can surgically remove that sucker without damaging the base.

    $16.99

    Dumptruck 

    green-toys-dump-truck

    Whether they're digging up sand in the backyard or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? It's made from recycled plastic milk cartons.

    $22

    Hopper ball

    Hopper ball

    Burn off all that extra energy hippity hopping across the lawn or the living room! This hopper ball is one of the top rated versions on Amazon as it's thicker and more durable than most. It also comes with a hand pump to make inflation quick and easy.

    $14.99

    Pull-along ducks

    janod-pull-along-wooden-ducks

    There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

    $16.99

    Rocking chair seesaw

    Slidewhizzer-rocking-chair-seesaw

    This built-to-last rocking seesaw is a fun way to get the wiggles out in the grass or in the playroom. The sturdy design can support up to 77 pounds, so even older kiddos can get in on the action.

    $79.99

    Baby forest fox ride-on

    janod toys baby fox ride on

    Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

    $79.99

    Meadow ring toss game

    Plan Toys meadow ring toss game

    Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

    $30

    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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    Extended breastfeeding just happened for me—and I'm in no rush to end it

    My son is two and a half and still nursing, and it's what makes sense for us.

    eclipse images/ Getty

    When I became pregnant with my first child, I assumed that I would breastfeed. I also assumed that I would pump and give bottles. I even had all the bottles, a bottle warmer, and a bottle drying rack all ready to go. I made sure I got my pump before the baby came, so I was ready. But then, I actually tried pumping a couple of times and hated it. It was tedious, time-consuming, and not as effective, so nursing was the standard between my two children. It came naturally for me, and I found it the easier of the two options since I stayed home with them anyway. I was always there when they needed it.

    I was able to breastfeed my first until she was two and a half, at which point, I was seven months pregnant with her brother. Between the hormones, being touched out, and being uncomfortable, I decided to fully wean her. It had been coming for some time because the clock was ticking on getting her to sleep on her own before the new baby came since we had been co-sleeping up to this point.

    I cut night feedings first, moved her to her own bed, and then weaned her completely as I went along in my pregnancy. She still wanted to nurse to sleep, but I had to stop eventually because I was so uncomfortable. My body and brain could not take it anymore, but I'm proud I made it that far with her and that I nursed that far into pregnancy.

    When my second child came around, my son, breastfeeding was not only easier, but I found myself here: extended breastfeeding.


    He recently passed two and a half, which is where my daughter stopped, and he is still co-sleeping. He still nurses quite a bit, because his tummy hurts because of constipation issues. He still uses it to soothe and help him go back to sleep at night. He's getting too big to stay in our bed much longer, but I'm in no rush to wean him completely until he's ready.

    Being able to stay home with them has definitely fostered the breastfeeding relationship. Cuddling is a huge part of it, too, and I'll continue to breastfeed until it makes sense to stop.

    While my husband doesn't always agree with that philosophy and tells him that he's a big boy and can be done having milk, it's ultimately not up to him. I told my son that we would work through it together.

    It is still an emotional connection thing, and at the same time, it still has benefits for him. He's still getting nutrients especially designed for him. He's still getting supplemental nutrition while he doesn't want to eat as much otherwise if his stomach is hurting.

    My body has been doing this for a long time. I'm used to it. While I get touched out some days, I also know how helpful breastfeeding still is to help him settle down and how much he still appreciates it. I don't feel the need to cut him off quickly—both for his sake and mine.

    I'm also painfully aware that this is probably my last baby. My breastfeeding journey, over five years in the making, will soon be over. As long as he is still getting the benefits and I'm not stressed over it, I'll let it continue on a limited basis. I know it will end soon—it has to. He will be growing up and entering the next stage before I know it. But until then, I'm going to cuddle my baby boy a bit longer. I'm going to let him nurse at certain times and in certain situations.

    I never intended to do extended breastfeeding with either of them, but it just happened naturally. And that's okay. You need to do what makes the most sense and do what your intuition tells you is right for your family.

    Parenting

    Car seat safety isn't a gray area: Why one mom's story is going viral

    She texted her husband to remind him to tighten the straps. Minutes later, he was in a car crash.

    This story was originally published on August 01, 2018

    For most parenting tasks, there's more than one way to get things done. This is important to remember if you're parenting with a partner who has a totally different laundry system than you do or packs the diaper bag in a way that makes no sense to you. It's not the end of the world if the onesies are hung instead of folded or if the bottles are in the wrong pocket. We have to give our partners room to do things their way, too.

    But when it comes to buckling our kids in their car seats, there really is only one way—the safe way—and one mama is thankful that she reminded her partner of that just in time.


    Rebecca Tafaro Boyer is a new mom and nurse at St. Jude Children's Research Hospital in Memphis, Tennessee. On her first day back at work after maternity leave she asked her husband to send her hourly updates on how her 3-month-old son, William, was doing on his first day without her.

    When her husband texted her a photo of William in his car seat, Tafaro Boyer knew she had to let her husband know that there's really only one way to buckle a baby in. "My nagging wife reply was to correct William's position in the car seat—the straps were too loose and the chest clip was way too low. And because I know my husband, I'm sure that he laughed at me and rolled his eyes before tightening the car seat and fixing the chest clip," she wrote in a now viral Facebook post about the experience.

    Just 15 minutes after her husband fixed the straps, he and little William were in a collision.

    According to Tafaro Boyer, an unlicensed, uninsured driver pulled into oncoming traffic attempting to make an illegal left turn, and although her husband slammed on the brakes at nearly 50 miles an hour, he just didn't have enough time to stop and hit the other car.

    "My precious little bundle of joy was so well restrained in his car seat, THAT HE DIDN'T EVEN WAKE UP. Even with the impact of the two cars, William only received a minor jolt - so insignificant that he was able to continue on with his nap," Tafaro Boyer wrote.

    Her husband was injured, but baby William was snug in his Britax B Safe 35 car seat. Had the straps been left as they were, it could have been a different story.

    "I am so thankful that my husband took the extra one minute that was necessary to put William in his car seat safely," she Tafaro Boyer explained. "I truly believe that the reason my family is at home sitting on the couch with a pair of crutches instead of down at the hospital is because of my annoying nagging mom voice."

    Fellow moms are all up in the comments of Tafaro Boyer's post tagging thier partners and leaving notes like, "This is why I nag."

    It's not nagging if it's a safety issue.

    Sometimes our partners (or our child's grandparents or babysitters) just don't know that something isn't safe. We've got to tell them when they're doing something we know could hurt our child. That's a text worth sending. The ones about the way your significant other folds the laundry wrong, those are the texts you might want to keep to yourself.

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      Car Seat Safety