born free brings style and chic back to baby products

This new brand simplifies your baby registry 🙌

One brand = all the baby gear you need.

Once the excitement of seeing those two lines on the pregnancy test starts to recede, many mamas are quickly overwhelmed with the number of things they want to accomplish before their little one arrives on the scene.

And while some moms focus on putting together the nursery and others prioritize baby-proofing the kitchen, there’s one to-do that has given nearly every new mama a fair amount of stress: the registry.

While we’d never complain about receiving gifts (especially the ones that turn out to be life-saving products during our first few months with baby!), actually selecting every item we need can be a chore. Where to begin? How to choose which stroller or carrier will be right for us? Will we ever actually use that bottle warmer?

The sheer number of choices can be overwhelming.

That’s where born free™ is different. This innovative baby gear company lives by the motto that all your little one’s essentials should be beautiful, versatile, and accessible―meaning you get what you need in a style you actually like.

And as much as we love their streamlined, neutral aesthetic, there’s an even bigger reason why expecting mamas should make born free their first stop when starting a baby registry: They have just about every piece of baby gear your little one will need. Now that’s a simpler solution.

From a chic bouncing seat to a stroller that will actually complement your outfit, born free’s comprehensive collection is completely changing the baby gear game. We especially love their items designed to get you out of the house during those stir-crazy first months of motherhood, like their easy-to-open nisa™ playard with a mesh canopy for outdoor use and the wima™ baby carrier that adjusts to you and your baby for a perfect fit when you’re on the go.

Basically, born free has thought of everything―and they’ve done it in style.We love that every single product folds up seamlessly for amazing storage and comes with a carry bag for portability.