Barbie celebrates role models in a variety of different careers—over 200 to be exact—and their newest line is no exception. The continuation of the "Play it Forward" platform (that Mattel, Inc. uses to give back to communities in times of need) will now honor six real-life female scientists who have been integral during the pandemic, including a COVID vaccine developer.

It was announced today that Barbie will donate $5 for each eligible Barbie doctor, nurse and paramedic doll sold at Target to the First Responders Children's Foundation (FRCF), a charity that benefits the children of first responders during the COVID-19 pandemic.


"Barbie recognizes that all frontline workers have made tremendous sacrifices when confronting the pandemic and the challenges it heightened," said Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls, Mattel in a statement. "To shine a light on their efforts, we are sharing their stories and leveraging Barbie's platform to inspire the next generation to take after these heroes and give back. Our hope is to nurture and ignite the imaginations of children playing out their own storyline as heroes." One of the one-of-a-kind Barbie dolls is created in the likeness of British vaccinologist Sarah Gilbert, who helped lead the development of the Oxford/AstraZeneca COVID vaccine. How cool is that? And what an inspirational toy for kids! Gilbert told The Guardian she hopes the dolls inspire other young women around the world to work in science, technology, engineering and mathematics careers (STEM). "I am passionate about inspiring the next generation of girls into STEM careers and hope that children who see my Barbie will realize how vital careers in science are to help the world around us," she said. "My wish is that my doll will show children careers they may not be aware of, like a vaccinologist."
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The other five women recognized by Barbie and Mattel, Inc. are also role models amid the ongoing pandemic: Dr. Audrey Sue Cruz, a U.S. healthcare worker and advocate for anti-Asian racism, ER nurse Amy O'Sullivan, Canadian doctor and anti-racism advocate Chicka Stacy Oriuwa, Brazilian biomedical researcher Dr. Jaqueline Goes de Jesus, and Australian doctor Kirby White, who helped develop protective gowns for healthcare professionals. Mattel's #ThankYouHeroes program was created in 2020 to honor those who have led the fight against COVID-19, as well as the everyday heroes who keep our communities up and running. Cheers to the new line of Barbie dolls, and may all the Barbie-lovers in our families find inspiration from these real-life heroes!