Home / Life Amazon Prime Day is coming! Here are the best early deals you can shop right now It's coming on July 11-12, but you can get a jump today! By Sara Goldstein Updated July 5, 2023 We independently select and share the products we love—and may receive a commission if you choose to buy. In This Article When is Amazon Prime Day 2023? How to get the most out of Prime Day What time does Prime Day start? Early Prime Day Deals you can shop right now! It’s coming! Everyone’s favorite summer sale frenzy—Amazon Prime Day. Arguably the biggest sale of the year, this annual event has become our go-to time to stock up on things we’ll need throughout the year from gifts to cleaning supplies to big-ticket baby gear. When is Amazon Prime Day 2023? This year it’s taking place on July 11-12, 2023, and like always, it promises to offer an overwhelming amount of steals and deals. That’s why we’re here to help. We’re sussing out the best early Prime Day deals which you can shop right this instant, along with some tips and tricks for making the most of the 48-hour madness. We’ll be updating this list as more deals surface, so be sure to bookmark and check back regularly! How to get the most out of Prime Day Navigating this sea of sales can be super overwhelming. (We’re getting sweaty just thinking about it.) Deep breaths, friend. With a little prep work and planning, you can snag some great deals and even avoid panic-purchasing things you don’t need. (I’m looking at you, electric foot spa.) Check your membership Prime Day deals are reserved for members, so be sure you’re registered and logged in before you shop. If you’re not a member already, you can sign up here for a 30-day free membership to get in on the deals. (A membership also gets you access to Amazon’s streaming movies, shows and music.) What’s more, select new members will automatically receive a $10 shopping credit upon sign-up to use towards Prime Day shopping. Make a list There’s nothing like a discount to convince you something is a MUST HAVE. A porch full of boxes later you start to realize maybe you didn’t need that year’s supply of shower gel after all. The best way to avoid over-purchasing and make the deals work for you is to make a list. Stock up on the birthday and holiday gifts you’ll give this year, household goods you always need and big-ticket items you’ve been planning for (like a new TV or car seat). Stick to the list and don’t stress. Stalk prices beforehand I don’t want to burst anyone’s bubble, but not every sale is as it appears. It’s common for brands to jack up a price and show a discount that’s more or less what it sells for at other points throughout the year. If there’s something on your aforementioned list, check it out now and jot down the price so you can avoid what I call “strike-through blindness.” Related: 9 smart (but hidden) ways to save money as a parent Check out competitors According to Kristen Gall, shopping expert and president of Rakuten Rewards, “A lot of stores will counter Prime Day with site-wide promotions, and these events may include a ton of items that are not on sale at Amazon. Look for exclusive offers from your favorite stores and brands—many offer special deals exclusively online, in their app or in-store. Spending time to research these different channels can make a huge difference in stacked savings. Stacking Cash Back at Rakuten with these deals (and using Rakuten’s browser extensions to make sure you never miss Cash Back at participating stores) is a great strategy. Also, get familiar with price matching policies at your favorite stores. Retailers know that competition is fierce, especially during this time, so a shopper-friendly price match policy helps customers shop with confidence and stay loyal.” Track products and lightning deals Lightning deals are promos that are only available in limited numbers for a short period of time. Aptly named, they can go pretty darn fast. If you want to be sure you don’t miss out, download the Amazon App to track upcoming deals and set it to notify you when that deal is about to begin. Sold out? See if there’s a waitlist option—if an item becomes available, you’ll be added to the line to be notified. (You can also sign up for text alerts from us and get our coverage delivered ASAP!) What time does Prime Day start? While we don’t necessarily condone middle of the night shopping, the official word from Amazon is that Prime Day kicks off at 12am PT/3am EST. But don’t worry. You don’t have to bask in the glow of blue light during that late night feeding to get the deals. They’ll roll in for a full 48 hours! Early Prime Day Deals you can shop right now! Best Early Amazon Prime Kid Deals Bentgo • $65.99 2-in-1 Backpack & Insulated Lunch Bag Set With Kids Prints Lunch Box and 4 Reusable Ice Packs Lugging both a backpack and a lunchbox can be a total PITA, especially when you weigh like 45 pounds. Instead, this high-quality duo keeps it all in one easy-to-carry pack. The top is a traditional backpack with plenty of space and organization for their schoolwork while the insulated bottom compartment easily houses their included award-winning lunch box container! Was $102.97, now $65.99 SHOP Bentgo • $34.99 Kids Prints 2-in-1 Backpack & Insulated Lunch Bag You can also opt for just the backpack which comes in a ton of great patterns. (Note the lunch containers are sold separately.) Was $49.99, now $34.99 SHOP Melissa & Doug • $11.84 PAW Patrol Match & Build Mission Cruiser Match, build, and play with PAW Patrol by using wooden character tools and hardware to piece together projects with this all-in-one Mission Cruiser. The pieces attach to each other, the sides of the cruiser and the work bench to offer lots of ways to play and collaborate with friends. Was $59.99, now $11.84! SHOP Kenley • $29.97 Kids Travel Tray This soft but structured travel tray sits across your child’s lap to keep snacks, toys and books within reach. There’s pockets to keep supplies at hand as well as a designated pouch for their tablet when they’re ready to kick back and watch a movie, hands-free. And it’s not just for air travel. According to one highly devoted reviewer who calls it “literally the best purchase ever,” “This item will turn a 12 hour car ride of pure screaming child hell to one of silence and bliss.” We’ll take 12, thank you very much. Was $38.97, now $29.97 SHOP Educational Insights • $16.48 The Sneaky Snacky Squirrel Game This highly-rated game is one of the absolute best for preschoolers. (And fun enough that older kids will want to play too!) Spin the spinner and use the squeezer to pick up matching acorns. It’s perfect for teaching your littles matching and sorting skills. Was $36.99, now $16.48 SHOP Amazon Basics • $129.07 Kids Corner Wooden Kitchen Playset With realistic lights and sounds, knobs that turn and plenty of accessories, this top rated kitchen playset is bound to be worth every penny. Was $218.02, now $129.07 SHOP VISTOP • $39.85 Non-Slip Splash Pad It’s a splash pad, a sprinkler and a wading pool all in one! That’s right, a place kids of various ages can all play at once. Peacefully? Well, that’s debatable. Was $68, now $39.85 SHOP Soppycid • $27.99 12-Pack Reusable Water Balloons While a good old fashioned water balloon fight is one of the most fun summertime activities, it all comes to an abrupt end the second you ask your kids to pick up the mess. (Not to mention there’s a good chance those tiny colorful pieces end up in places they shouldn’t.) I’ve got three words for you. Reusable water balloons. The soft silicone design features embedded magnets around the rim that keep water inside. Then, ready, aim, FIRE! They burst open to soak the intended target. Not only are they better for the planet (and your sanity!), they’re also so much easier to fill than actual water balloons. Just dunk in a bucket and they seal themselves. No more “Mom! Will you tie this?” every 20 seconds. For that, we’d pay double. Was $34.99, now $27.99 SHOP Razor • $40.20 A3 Kick Scooter For elementary school and older kiddos, Razor scooters are a favorite for tricks and jumps. The handlebars rotate fully while front wheel suspension and a wheelie bar help them perfect their moves. Was $69.99, now $40.20 SHOP Hide N Side • $49.96 Ball Pit and Tunnel On a rainy day future you will think, “I’m the best, smartest mom in the entire world.” Was $89.99, now $49.96 SHOP Little Tikes • $249.99 Jump n Slide Bouncer Experience shows this bounce house is perfectly sized for two to three young kiddos. (One Motherly editor calls it “the best thing I ever bought my three kids.”) It inflates in seconds to have a large jumping area and fun slide. An opening in the back of the mesh enclosure will encourage kids to do loop after loop. In an online review, one parent called it a “nap maker” because of how it helps kids burn off energy—and I couldn’t agree more. Available now for less than $250, this bounce house will pay for itself time and time again. Was $309.99, now $249.99 SHOP Melissa And Doug • $13.30 Water Wow Many a road-trip and restaurant meal have been saved by these little miracles. Just fill the reusable “paint brush” with water and let them go to town revealing the colors hidden in the pages. When it dries, the color disappears so they can do it all over again. There’s a ton of styles to choose from and even come in bundles you can split between kiddos. There are a bunch of different themes to choose from too! Was $23.99, now $13.30 SHOP Best Early Amazon Prime Day Deals Overall Amazon Aware • $25.56 100% Organic Cotton 300 Thread Count Duvet Cover Set Even at full price, this organic cotton duvet set is a total steal. It’s breathable and sustainable with a slight sheen that gets softer with each wash. Was $31, now $18.03 SHOP Simmons Kids • $93.39 Room2Grow 2-in-1 Newborn Bedside Bassinet & Infant Sleeper With both bassinet and sleeper modes, this bedside sleeper lasts throughout the entire first year. Was $169.99, now $93.39 SHOP TickTalk • $179 TickTalk 4 Unlocked 4G LTE Kids Smart Watch Phone If you’re not ready to give your child a smartphone but still want the convenience of keeping tabs and keeping in touch, we highly recommend the incredibly durable and dependable TickTalk. Connected to the AT&T or T-Mobile Network it offers video calling, voice calling, Wi-Fi calling, and messaging as well as GPS tracking and emergency SOS. Was $199, now $179 with coupon SHOP CYBEX • $229.99 Beezy Stroller With a near-perfect rating and enthusiastic reviews calling it the “best stroller ever” and “grandma approved”, the Cybex Beezy is a top choice for urban mamas who can’t stop/won’t stop. Was $399.95, now $229.99 SHOP Dyson • $299.99 V8 Cordless Vacuum If you’d rather go the real-deal route, you can snag Dyson’s popular V8 Cordless Vacuum for 26% off! Was $469.99, now $299.99 SHOP AMAZON SameBed • $44.99 Mattress Topper Queen Sleeping arrangements fit for a Queen! This super plush mattress cover instantly upgrades any mattress and offers a layer of cooling breathability. Was $179.95, now $59.99 +$15 off with coupon SHOP AMAZON Bedsure • $59.99 Cooling Sheets Set Grey We’ve tried all kinds of sheets and can say with certainty that these perform better than some that cost four times as much. The bamboo fabric is silky and cool and they hold up beautifully wash after wash. They’re available in a range of colors with varying discounts. Was $104.99, now $59.99 SHOP AMAZON Revlon • $39.99 One Step Volumizer PLUS We loved the OG version but might love this updated model even more. Not only does it offer salon-worthy blow outs, it also costs a fraction of what you’d spend on the Dyson Airwrap. Was $69.99, now $39.99 SHOP AMAZON Best Early Prime Day Baby Deals Willow • $399.99 Wearable Breast Pump Generation 3 If you’re looking for a high-tech, all-around solid option, the Willow has your back (and your boobs). The Willow 3.0 seems to have solved a lot of the issues that pumping parents complain about with wearables in general, namely that it’s spill-proof (which means you can actually empty the dishwasher while pumping or even, heaven forbid, lie down), has strong suction and you can pump into Willow’s single-use bags or reusable containers. An app and new Apple Watch connectivity help you control your pump from your smartphone and get in touch with experts, if needed. Was $549.99, now $399.99 SHOP Babo Botanicals • $13.82 Sheer Zinc Continuous Spray Sunscreen Not only is Babo sunscreen a favorite among mamas with sensitive-littles, this particular formula is also Amazon’s pick for natural sunscreen. The zinc-based mineral formula is lightweight and all natural and even gets a perfect EWG score. Was $22, now $13.82 SHOP Evenflo • $319.99 Pivot Xplore Wagon A top-rated favorite, the Evenflo Pivot Xplore All Terrain Stroller Wagon isn’t just Amazon’s pick for stroller wagon, it also boasts a near perfect 4.8 star rating. Like the Veer, it’s rugged and ready for both urban and off-road adventures. All-terrain wheels that never go flat can conquer everything from wooded trails to packed sand while two generous UPF 50+ canopies offer shade at any angle. (We took it for a real test at the beach and it never once got stuck in the sand, even loaded with kids and towels!) But don’t worry that shade=stuffiness. The design incorporates a ton of breathable mesh which keeps air flowing while keeping harmful rays out. A shareable snack tray with two cup holders and a deep, roomy footwell keep littles happy and comfortable. Was $399, now $319.99 SHOP Chicco Fit4 • $284.99 4-In-1 Convertible Car Seat Easy to install with plenty of room for little ones to grow, the Fit4 4-In-1 Convertible Car Seat from Chicco is the only seat you’ll need from birth to 100 pounds. It also gets high marks (and 4.8 stars!) for being easy to wash and feeling super secure and solid. Was $379.99, now $284.99 SHOP Blissful Diary • $14.99 Baby Splat Mat Come for the earthy motif, stay for the reasonable price tag. This fabric mat from Blissful Diary is made to be wiped down easily and tossed into the washer when necessary. It also features anti-slip silicone dots on the underside and can be used on the floor or as a table cloth. Was $24.99, now $14.99 SHOP BabyBuddha • $189.99 Portable Breast Pump Conveniently portable and impressively compact, this hands-free breast pump is great for use at home and away. Many reviewers mention its suction power, which if you’re looking for a strong pump, you’ve come to the right place. It also gets high marks for its compatibility with a wide array of pump parts. Was $249.99, now $189.99 + $12 coupon SHOP Hiccapop • $39.92 OmniBoost Travel Booster Seat This portable high chair is travel-friendly, super convenient and perfect for the beach or a weekend camping getaway. The safety harness keeps your baby secure while maintaining comfort. The chair also comes with extra “duck feet” for added stability. If your baby makes a mess, the seat cover is removable and washing machine-friendly. You can also put the removable tray in the dishwasher. And when you’re all done with the chair, simply fold it up and pack it away for next time. Was $44.99, now $39.92 SHOP Baby Delight • $53.98 Go with Me Uplift Deluxe Portable High Chair At home or on-the-go, this pop up high chair gives your baby their own portable throne. It’s the perfect thing to stash at grandmas! Was $79.99, now $53.98 SHOP Momcozy • $33.99 Baby Wrap Carrier The perfect intersection of structured and wrap carrier! The Momcozy adjusts to a wide range of sizes and is super comfy for both babe and parent. Was $46.99, now $33.99 SHOP Skip Hop • $32.49 Baby Soother As adorable as it is functional, the Skip Hop Owl Baby Soother is at once a nightlight, star projector and sound machine that plays both melodies and nature sounds. Was $45, now $32.49 SHOP CYBEX • $249.99 Beezy Stroller With a near-perfect rating and enthusiastic reviews calling it the “best stroller ever” and “grandma approved”, the Cybex Beezy is a top choice for urban mamas who can’t stop/won’t stop. Was $399.95, now $249.99 SHOP Baby Trend • $219.99 Expedition Jogger Travel System Millennium White With over 9K 5-star ratings, this car seat + jogging stroller combo is not only a great product, it’s a total steal as well. Was $249.99 now $219.99 SHOP Angelbliss • $139.99 Bedside Baby Bassinet A bedside sleeper that helps you both get some safe, precious zzzs? Yes please. Was $199.99, now $139.99 SHOP Simmons Kids • $87.52 Room2Grow 2-in-1 Newborn Bedside Bassinet & Infant Sleeper With both bassinet and sleeper modes, this bedside sleeper lasts throughout the entire first year. Was $169.99, now $93.39 SHOP LÍLLÉbaby • $99.99 SeatMe Hip Seat All Seasons Ergonomic 6-in-1 Baby Carrier From infancy through toddlerhood, the LÍLLÉbaby SeatMe baby carrier will be your new bestie. In its full form you can easily carry your kiddo in front (both forward and inward facing) and on your back. Zip off the removable torso portion and you’ve got a low-pro hip carrier that also functions as a fanny pack. Brilliant! Was $149.99, now $99.99 SHOP Cosco • $49.99 Simple Fold Deluxe High Chair With a compact, flat fold that stands on its own, this high chair is a great option for limited space. Was $74.99, now $49.99 SHOP Momcozy • $8.99 Breastmilk Storage Bags Temp-sense keeps you abreast (see what we did there?) of the milk temperature while double-sealed side seams preserve and protect every drop. Was $11.99, now $8.99 SHOP Fanbufen • $62.99 Baby Playpen With plenty of space to play, this impressive playpen is the secret to getting all the things done without worrying about what your babe is up to. Was $69.99, now $62.99 SHOP Ruvalino • $44.99 Diaper Bag Backpack Over 25K ratings suggest this affordable diaper bag is worth a look. It’s got insulated pockets, tons of storage and doesn’t even scream “diaper bag!”. Mamas rave about its stylish functionality and according to one reviewer, “This is my 4th child so I have had several bags from high end to non name brand and this is by far my favorite. I couldn’t love this bag more than I do.” It also comes in a bunch of great neutral colors to choose from! Was $69.99, now $44.99 (and an additional 5% with coupon!) SHOP Comotomo • $21.59 Baby Bottle 2-Pack There are so many things to love about the Comotomo bottle. It’s made from silicone so it’s soft and squishy, mimicking mom’s breast and making it easy for little ones to grab and hold. The super-wide neck design means it’s simple and easy to clean—no bottle brush needed, you can just stick your hand right in there! It’s microwave, dishwasher, and sterilizer-safe, and it’s got two built-in anti-colic vents with no extra parts. (Another win in the “easy to clean” department.) Win, win and win. Additionally, you can save 20% off all Comotomo bottles, teethers and nipples! Was $27.99, now $19.98 SHOP Best Early Prime Day Home And Kitchen Deals Instant • $129 2. Vortex Plus 6-Quart Air Fryer Oven Air Fryers have taken over the past few years and it’a no surprise, really. Their ability to deliver delicious, crispy meals without drowning in oil makes them ideal for quick family dinners and snacks. This particular model from the makers of the Instant Pot gets high marks (and over 14K 5-star ratings!) for ease of use and overall performance. Right now you can get it for $40 off. Was $169.99, now $129.99 SHOP Shark • $389 3. IQ Robot Vacuum A vacuum that self-empties, drives itself and can be controlled by your voice or with your phone? Women’s bodily autonomy aside, it’s almost like we’re living in the future! Was $599.99, now $389 SHOP Casper • $14 4. Sleep Glow Night Light It’s no surprise a brand that’s perfected the mattress also shines when it comes to nightlights. (See what we did there?) Casper’s back-lit design features an ambient light sensor automatically turns the night light on when the room gets dark as well as a motion sensor that gradually increases brightness with any nearby movement. Was $19, now $14 SHOP Keurig • $59.99 5. K-Mini Coffee Maker A single cup brewed directly into your to-go cup in minutes? Even Starbucks can’t do that. Was $99.99, now $59.99 SHOP NutriBullet • $98.99 6. Single Serve Blender Smoothies, salsa, salad dressing…blend away and don’t worry about cleaning up a giant pitcher when you’re done! Was $119.99, now $98.99 SHOP Best Tech Prime Day Deals Hanycony • $15.27 Outlet Extender With Night Light If your cord situation is getting out of hand, check out this multi-use outlet extender. It’s got USB and USB C along with 5 3-prong outlets and even acts as a nightlight! Was $26.99, now $15.27 SHOP Apple • $199.99 AirPods Pro (2nd Generation) With their cocoon-like noise canceling, immersive spatial sound capabilities, and improved battery life AirPods make everything from work to travel to hot girl walks so much more enjoyable. Was $249.99, now $199.99 SHOP AMAZON PHILIPS • $29.99 One by Sonicare Rechargeable Toothbrush If you can’t imagine traveling without your electric toothbrush, the compact PHILIPS One by Sonicare is a convenient alternative. Only slightly chubbier than a regular old toothbrush, it can last up to 30 days on one charge and comes with its own little travel case. Was $39.96, now $29.99 SHOP Best Amazon Prime Day health and beauty deals MDSolarSciences • $25 Gleam and Glow SPF 50 As a commerce editor and skincare enthusiast, I test an embarrassing amount of products–and very rarely does a brand stand out to me the way MDSolarSciences does. Their entire product line is developed by a dermatologist and made in small batches and there’s not a single one I haven’t been totally smitten with. Not only that, but their Gleam+ Glow Sunscreen is hands down one of my skincare holy grails and my secret to dewy (but not greasy) skin. Trust me when I tell you it’s worth stocking up on! Was $35, now $25 SHOP Smarty Pants • $15.32 Kids Multivitamin One of our top picks for kids’ vitamins and Amazon’s best-selling multivitamin, the SmartyPants Kids Formula gummies contain 15 essential nutrients and best of all? Our kids actually want to to take them. (The toddler formula is on sale too!) Was $20.79, now $15.32 SHOP L’Oreal Paris Makeup • $6.35 Voluminous Original Volume Building Mascara This classic-for-a-reason mascara is not only my personal favorite, it’s also Amazon’s choice for volume and length mascara, with 66K+ 5-star ratings to boot. It’s dependable, it’s hard working and never leaves me with raccoon eyes. (Because lawd knows we don’t need any help in that department. Was $10.99, now $6.35 SHOP Plantifique • $14.40 Foot Peel Mask The slightly horrifying but oh-so-satisfying foot peels from Plantifique are my family’s current obsession. (And with over 28K 5-star ratings, it’s not just my house that’s on team Foot Peel!) Just wear the serum filled plastic booties for a little while and in about a week you’ll have the feet of a newborn baby. Though I must note as much as we love the results, look at the review photos at your peril. Was $29.99, now $14.40 + 10% off with coupon SHOP AMAZON BS-MALL • $11.99 18-Piece Makeup Brush Set With over 28K ratings, this make-up brush set is called a “must-buy”, “soft, high-quality” and “an exceptional bang for your buck.” At less than a dollar a brush, we’d have to agree. Was $25.99, now $11.99 SHOP AMAZON hum by Colgate • $60 Smart Electric Toothbrush Kit Want that fresh from the dentist feeling every day? The one, two punch of hum by Colgate’s electric toothbrush and app that guides you as you brush is just the ticket. (Check out the kid version on sale here!) Was $79.99, now $60 SHOP Best Early Prime Day Fashion Deals Baggallini • $78.24 Everywhere Bagg With its spacious design, water-resistant and machine-washable fabric and plethora of organizational pockets, this bag is ideal for momming, traveling, and everything in between. Seriously, it’s like the Mary Poppins of purses–just check out the photo reviews! Was $110, now $78.24 SHOP Teva Women's Midform • $39.83 Women's Midform Universal Need a sandal that doesn’t miss a beat from beach to errands? The Teva Midform Universal has been a classic for eternity because it’s just that good. The basic black is currently on sale for 34% off (and they last for ages!) Was $60, now $39.83 SHOP AMAZON Ray-Ban • $163 Classic Polarized Aviator Sunglasses For the trendsetting mama with an eye for timeless style, Ray-Ban’s classic aviators are a guaranteed slam dunk. They’re perfectly on point for every occasion and let’s be honest–that shape can really work wonders for concealing the fact she’s slept a collective 12 hours all week. Was $213, now $163 SHOP A version of this story was published June 16, 2021. It has been updated.