Dear Target: You complete me ♥️

You know what I need before I even know. You are a place I can go when I need a friend or to spend $200 in the blink of an eye.

Dear Target: You complete me ♥️

Dear Target

You get me. You’re reliable. You know what I need before I even know. You are a place I can go when I need a friend or to spend $200 in the blink of an eye. A place we go when we are bored or have no other activities on the docket for the day (we need new toothbrushes, let’s go to Target, we’ll make a day of it! ?). A place of refuge where a hot coffee awaits (shout out to whoever came up with putting Starbucks inside of Target ?) and where bribery-by-cake-pops works wonders.

Basically, thank you for being a safe space for this mama. ❤️


Tonight when I changed my newborn's diaper in the Christmas decor aisle, I knew you wouldn’t judge me. When I proceeded to nurse my screaming baby in the aisle after the diaper changing, I knew you wouldn’t look at me like I was crazy. As I shushed my toddler and begged her to sit in her seat and gave her Happy Baby pouches and Oreos and anything else that would give me 3 more minutes to finish nursing her sister, I knew all I had to do was turn to your open, loving arms and I’d find more and more helpful tools to keep my toddler in check. (Mostly things like candy and cookies with icing and pouches and Dollar Spot finds. Although, I don’t thank you for sneaking those $3 toys into the $1 section because my kids always find those, and you know what? Those puppies add up! ?)

As I (in a very calm and kind manner, of course) declined every single toy request from my 3.5-year-old, I knew you’d understand (even though you *probably* wanted me to give in because, let’s face it, you have numbers to hit.) You are a place where I, apparently, feel comfortable putting a self-timer on my phone and taking a photo with my kids among said aisle of Christmas decor while nursing my baby.

To be honest, we’ve taken selfies in your family bathroom a handful of times, too.

I’ve also nursed my babies in your dressing rooms. So thanks for that, too. Speaking of your dressing rooms, if I’m being completely candid with you (since you’re such a good friend)—I’ve cried in them once or twice too. I mean, you’re basically the only place I shop for clothes these days and after each baby, when none of my clothes fit, you’re the friend I turned to when I needed to dress my postpartum body. Tears have been shed while cursing a pair of Xhilaration pants that wouldn’t move past my hips or a Mossimo bathing suit that didn’t look quite how I pictured it would look in my head.

But also, to be fair, your dressing rooms have also been a place where I may or may not have fist pumped as I found the PERFECT pair of maternity leggings ??and then what would be the PERFECT pair of postpartum leggings.

Oh Target, I thank you for your loyalty as a friend.

I guess after the many, many (many) times I’ve blacked out and added very, very (very) random things to my cart and had a panic attack when I got to the register and realized I just spend $130 on...what? I don’t’s a good thing I feel so close to you. I guess I can change diapers wherever I want and nurse up and down any godforsaken aisle, because, let’s face it—you own me and all my money.

Love you. ❤️

I felt lost as a new mother, but babywearing helped me find myself again

I wish someone had told me before how special wearing your baby can be, even when you have no idea how to do it.

My first baby and I were alone in our Brooklyn apartment during a particularly cold spring with yet another day of no plans. My husband was back at work after a mere three weeks of parental leave (what a joke!) and all my friends were busy with their childless lives—which kept them too busy to stop by or check in (making me, at times, feel jealous).

It was another day in which I would wait for baby to fall asleep for nap number one so I could shower and get ready to attempt to get out of the house together to do something, anything really, so I wouldn't feel the walls of the apartment close in on me by the time the second nap rolled around. I would pack all the diapers and toys and pacifiers and pump and bottles into a ginormous stroller that was already too heavy to push without a baby in it .

Then I would spend so much time figuring out where we could go with said stroller, because I wanted to avoid places with steps or narrow doors (I couldn't lift the stroller by myself and I was too embarrassed to ask strangers for help—also hi, New Yorkers, please help new moms when you see them huffing and puffing up the subway stairs, okay?). Then I would obsess about the weather, was it too cold to bring the baby out? And by the time I thought I had our adventure planned, the baby would wake up, I would still be in my PJs and it was time to pump yet again.

Slowly, but surely, and mostly thanks to sleep deprivation and isolation, I began to detest this whole new mom life. I've always been a social butterfly. I moved to New York because I craved that non-stop energy the city has and in the years before having my baby I amassed new friends I made through my daily adventures. I would never stop. I would walk everywhere just to take in the scenery and was always on the move.

Now I had this ball and chain attached to me, I thought, that didn't even allow me to make it out of the door to walk the dog. This sucks, I would think regularly, followed by maybe I'm not meant to be a mom after all.

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Every week, we stock the Motherly Shop with innovative and fresh products from brands we feel good about. We want to be certain you don't miss anything, so to keep you in the loop, we're providing a cheat sheet.

So, what's new this week?

Meri Meri: Decor and gifts that bring the wonder of childhood to life

We could not be more excited to bring the magic of Meri Meri to the Motherly Shop. For over 30 years, their playful line of party products, decorations, children's toys and stationery have brought magic to celebrations and spaces all over the world. Staring as a kitchen table endeavor with some scissors, pens and glitter in Los Angeles in 1985, Meri Meri (founder Meredithe Stuart-Smith's childhood nickname) has evolved from a little network of mamas working from home to a team of 200 dreaming up beautiful, well-crafted products that make any day feel special.

We've stocked The Motherly Shop with everything from Halloween must-haves to instant-heirloom gifts kiddos will adore. Whether you're throwing a party or just trying to make the everyday feel a little more special, we've got you covered.

Not sure where to start? Here's what we're adding to our cart:

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The American Academy of Pediatrics says that newborns, especially, do not need a bath every day. While parents should make sure the diaper region of a baby is clean, until a baby learns how to crawl around and truly get messy, a daily bath is unnecessary.

So, why do we feel like kids should bathe every day?

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