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Parents are spending more time with their kids than before—here’s how to keep it up

In 1965, moms spent 54 minutes a day with their children—in 2012, that time had risen to 104 minutes.

Parents are spending more time with their kids than  before—here’s how to keep it up

Working from home. Flexible schedules. Focusing more on experiences rather than toys. Embracing being a stay-at-home mom.These are just a few things that might have contributed to the results found in a new study released by The Economistparents spend twice as much time with their kiddos as they did 50 years ago.


In total, 11 different counties were studied and all (with the exception of France) had increases in family time spent together.

In 1965, moms spent 54 minutes a day with their children—in 2012, that time had risen to 104 minutes. And dads are stepping up, too, from 16 minutes a day to 59. Moms in Denmark are spending even more time, averaging 225 minutes per day while United States mamas are averaging about 125 minutes per day.

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There’s no one thing that’s factoring into this massive jump, but it’s definitely evident that parents are prioritizing spending more time with their babes. Flexible working has also become more popular, allowing parents to t be at home a few days a week or get rid of that lengthy commute.

While we wish there were some magical way to give our little ones the quality time together we all deserve, there are a few ways to better focus on it.

If you’re looking to increase your time with your kids, here are some suggestions:

  • Have a family unplugged day
  • Invite them to help out with dinner
  • Wake up earlier in the morning to get a jump start on the day e before the kids wake up
  • Ask for extra work flexibility (if possible)
  • Prioritize play time in the late afternoon
  • Cut back on one after school activity for child + mama
  • Read a book (or listen to an audiobook) together each night before bed

Remember: at the end of the day, there’s no right or wrong number when it comes to spending time together. You know just how much your children need from you and how to best split up all of your responsibilities. But, there’s one thing we can all agree on—you’ll never regret spending those extra few minutes snuggling them!

When it comes to registering for baby products, there's one word we love: convertible.

In contrast to items you use for a short period of time, convertible (or multi-use) products are made to grow with your baby… and trust us, that makes them worth their weight in gold.

Convertible items allow you to reap the benefits of your baby registry for years to come—and that's just savvy shopping, mama. Also savvy shopping? Creating your baby registry with Target and enjoying their Year of Benefits registry program for expectant parents. Just by starting your registry, you will get a welcome kit with more than $100 in coupons and samples, two 15% off coupons to complete your registry, and a full year of returns. And Target's newest registry perk, the Year of Exclusive Deals, gives you discounts on essentials for your baby's whole first year when you sign up for Target Circle as well.

If you prioritize value and longevity when creating your registry, here are 10 items you'll love from day one through day 1,000… and beyond!


A crib that can grow through childhood + beyond

Simmons Kids Slumbertime Monterey 4-in-1 Convertible Crib

A crib is a necessity as you plan for life with your baby—you know that already. But what about in a couple of years when they need a toddler bed? Or a few years beyond that when they graduate to a bigger bed? Well, you're in luck: With the right attachments, this bed can be the only one they need until college.

$299.99

A cozy blanket for snuggles + security

Plush Velboa Baby Blanket I Love You - Cloud Island\u2122 White/Black

Blankets have earned their spot on millions upon millions of registries for good reason: They function as stroller covers or play mats during the early days, then become beloved security items in the toddler years.

$14.99

A comfy spot for feeding + stories

Baby Relax Addison Swivel Gliding Recliner

During your first months of motherhood, a comfortable gliding chair will be your second home as you spend time feeding and bonding. As your child grows (and mobility makes those snuggles harder to catch), you'll discover a new love for this cozy spot for stories and bedtime snuggles.

$329.99

https://goto.target.com/YJj2e

Sealy Cozy Rest Extra Firm Crib and Toddler Mattress

Fun fact: A standard crib and toddler bed actually use the same size mattress. That's why it's smart to get a quality crib mattress right out of the gate: One less thing to change up in a few years!

$59.99

A changing table that doubles as a dresser

Simmons\u00ae Kids Monterey 4 Drawer Dresser with change top

If space is at a premium in your baby's nursery, look for a combination changing table and dresser. That way, you can keep using the dresser long after your little one is potty trained.

$319.99

A car seat that converts to a booster

Safety 1st Grow and Go 3-in-1 Convertible Car Seat

The safest place for your child is in the backseat of your car, in either a car seat or (later) booster. But instead of buying a new seat for each phase, you can check off multiple boxes at once by adding a convertible car seat to your registry.

$159.99

A stroller that accommodates big kids, too

Graco FastAction Jogger LX Stroller

The need for a good stroller doesn't end when your little one learns to walk, so look for a stroller that can accommodate bigger kids, too. We recommend a jogging stroller that allows you to attach an infant car seat and is still perfectly spacious for toddlers.

$146.99

A place to dine for years to come

Ingenuity SmartClean Trio Elite 3-in-1 High Chair - Slate

From first bites to family dinners around the table, one single high chair can be the solution you need. That is, if you look for a version that adapts into a booster seat when your child is ready for a plate at the table.

$99.99

A white noise machine + alarm clock in one

Hatch Rest Sound Machine, Night Light & Time-to-Rise

After spending months listening to ambient noise in the womb, white noise remains incredibly comforting for your child. It's nice to have a sound machine that can transition to a time-to-rise clock down the line. By cueing with sounds and colors, these clocks reinforce healthy sleep habits.

$59.99

A baby carrier that can haul a toddler, too

Infantino Flip 4-in-1 Convertible Carrier

A carrier is a major help when your baby loves being held, but you need use of your hands. But even months or years down the line, you can still get use out of that carrier. To maximize longevity, look for one that can be used with your child facing outward or even carried on your back as they grow.

$29.99

Enjoy building your registry with Target, mama! The Year of Benefits is calling your name with a Year of Exclusive Deals available via Target Circle, two 15% off coupons, a year of hassle-free returns, a free welcome kit and more! 😉

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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14 outdoor toys your kids will want to play with beyond summer

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

$30

Balance board

Plan Toys balance board

Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!

$75

Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.

$40

Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.

$120

Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.

$30

Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

$100

Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

$40

Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

$121

Wooden rocking pegasus

plan toys wooden rocking pegasus

Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.

$100

Croquet set

Plan Toys croquet set

The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.

$45

Wooden digital camera

fathers factory wooden digital camera

Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.

$179

Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.

$100

Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

$33

Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

$88

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Errands and showers are not self-care for moms

Thinking they are is what's burning moms out.

A friend and I bump into each other at Target nearly every time we go. We don't pre-plan this; we must just be on the same paper towel use cycle or something. Really, I think there was a stretch where I saw her at Target five times in a row.

We've turned it into a bit of a running joke. "Yeah," I say sarcastically, "We needed paper towels so you know, I had to come to Target… for two hours of alone time."

She'll laugh and reply, "Oh yes, we were out of… um… paper clips. So here I am, shopping without the kids. Heaven!"

Now don't get me wrong. I adore my trips to Target (and based on the fullness of my cart when I leave, I am pretty sure Target adores my trips there, too).

But my little running joke with my friend is actually a big problem. Because why is the absence of paper towels the thing that prompts me to get a break? And why on earth is buying paper towels considered a break for moms?

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