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Old Navy launches clothing subscription box for kids—and it’s pretty awesome

Big retailers are jumping on the clothing subscription box bandwagon, and we could not be happier about it (new clothes + convenience = win) .

Old Navy—known for their cute designs and awesomely affordable prices—announced yesterday that it’s launching Superbox, a “little box with big powers.” The concept is easy, simple, and fun, three things all mamas can get behind. You just: pick a style, size, and gender, let Old Navy’s style squad curate your picks, then keep what you love and send back the rest within 21 days.

Returns are always free and there are no membership or styling fees, and a new box arrives every three months. Boxes cost $69.99 and are valued at over $100 (win!) and are for kiddos ages 5-12.

Old Navy’s Superbox joins babyGap’s OutfitBox, a similar subscription service launched last month for babies and toddlers ages 0-2.

It’s no secret that shopping for and dressing your kids can be, shall we say...less than fun. Subscription services like these take away the hassle and instead focus on the fun part—watching your little ones strut their stuff in their brand new outfits...all from the comfort of your living room.

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