Rihanna is 100% unapologetic about not wearing maternity clothes—and we’re SO here for it
"My body is doing incredible things right now, and I’m not going to be ashamed of that. This time should feel celebratory. Because why should you be hiding your pregnancy?”

Rihanna/Instagram
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When it comes to maternity clothes, many of us have a love/hate relationship with it (leaning toward the latter one more often than not). In a new interview with Vogue, Rihanna is sharing why she refuses to wear traditional maternity clothes—and her answers are perfect.
As soon as Rihanna and her partner, A$AP Rocky, announced her pregnancy back in January, we began to see the pop star and beauty icon proudly showing off her growing belly. And why not? There's so much to celebrate around pregnancy, and though maternity fashion has come a long way compared to previous generations, it still has a long way to go.
“When I found out I was pregnant, I thought to myself, There’s no way I’m going to go shopping in no maternity aisle. I’m sorry—it’s too much fun to get dressed up. I’m not going to let that part disappear because my body is changing.”
Related: Rihanna is expecting her first baby!
Maternity fashion can be incredibly limited—especially for plus-size women. If something wasn't your style before you got pregnant, why should it suddenly become your style when you are? As a plus-size mother myself, I often wonder how we don't know how to dress a variety of pregnant bodies in 2022. (The short answer is anti-fat bias, but that's an article for another day.)
The days of gigantic sacks and smocks that hide baby bumps are mostly gone, but not entirely. Not all maternity wear complements a pregnant person's changing figure—they only accommodate it.
“I’m hoping that we were able to redefine what’s considered ‘decent’ for pregnant women,” Rihanna says. “My body is doing incredible things right now, and I’m not going to be ashamed of that. This time should feel celebratory. Because why should you be hiding your pregnancy?”
She's absolutely right. And if anyone can lead the way when it comes to empowering everyone to wear what you want to wear during pregnancy, it's Rihanna.
She also opened up about her feelings about becoming a mother. She knows motherhood won't be easy as a fashion mogul and CEO of her beloved beauty brand, Fenty, but she also acknowledges the privileges she has thanks to her wealth.
Related: 11 maternity brands you should know about
“Balance is one of my biggest challenges and always has been,” she says. “And now there’s another human being coming into play, it changes what that means again. Still, I have businesses that aren’t going to run themselves. My mom handled the three of us with not even close to the amount of resources that I have, so I can absolutely do it. What it looks like? I’m not sure.”
If it looks anything like her pregnancy does, then we already know she'll have it under control and she'll do it her way.
You don't need a personal stylist and Rihanna's budget to rock head-turning looks that aren't traditionally considered "maternity wear." Check out some of our favorites below!