This viral day care price list highlights the childcare crisis many parents face

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Childcare is a vital part of our economy but when it comes to the hard numbers, something doesn't add up. Parents are paying astronomical rates for childcare at a time when those providing it are making less than Amazon delivery drivers. Parents are going broke to go to work and educators are going broke despite working to keep the rest of us working. It just doesn't make sense.

Recently, one Brooklyn father went viral when he tweeted the price list for a new day care center. Full-day care for one kid at this center costs $2,850 but the average day care worker in New York only makes between $29,000 and $42,000 (which is a lot higher than the national average—according to the Bureau of Labor Statistics the national median hourly wage for childcare workers was $11.17 in May 2018, that's about $23,000 a year).

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The dad behind the viral tweet, Mark Popham, expressed an unfortunately relatable dilemma for most parents.

"[W]e're going to be paying as much as our rent, every month, on childcare until Izzy goes to public pre-k. love it! great system, amazing country. no problems i can foresee with this economic system at all," he tweeted.

In the comments a fellow parent expressed another common feeling parents get when they're paying for childcare each month. "My daycare tuition would be 1000x more bearable if I knew the wonderful staff and teachers were getting a fair portion of it."

Fairer wages + better care

Parents want to know that some of that high tuition is being passed onto the people taking care of their children, but in a system that sees early years childcare as a commercial enterprise rather than education, it isn't.

According to Dun & Bradstreet's First Research, there are about 54,000 commercial childcare facilities in America making a combined annual revenue of $27 billion. That's more than twice the number of nonprofit centers—there are about 21,000 of those with a combined annual revenue of about $14 billion.

Parents are pouring billions of dollars into this industry, but frustrated workers frequently leave it because keeping wages low is one of the only ways to maximize profit margins. For-profit day care providers who want to provide great care face a huge challenge here. Research suggests that turnover is often higher (and wages are lower) at for-profit centers compared to non-profit centers, and this can impact the quality of care.

Compared to state-funded education for older kids, early childhood education has a significantly higher turnover rate. A recent analysis of turnover rates in Nebraska found the turnover rate for early childhood educators is 26% in licensed child care settings, compared to 15% in state-funded PreK settings, and 16% in kindergarten through third grade settings.

This is not unique to Nebraska or even the United States. In Australia, for example, degree-holding early childcare workers earn about $10,000 (USD) less than a pre-K teacher, and in Canada the income disparity between workers in commercial child care centers, public pre-Ks and non-profit day cares often makes headlines.

When the business of childcare goes bankrupt

Non-profit day care centers often rank higher than commercial child care centers when it comes to quality scores but that is not always the case. Some for-profit day cares do excel when it comes to quality, and they absolutely fill a void as there are far more children in need of care than there are public or non-profit spots. But relying on businesses to provide an essential service can be problematic, as history has seen. Eleven years ago Australia's largest day care provider, ABC Learning, collapsed. This was a huge deal as it represented a quarter of the country's day care sector.

Childcare centers closed, workers lost their jobs and parents panicked. In the end, Australia's government had to bailout the corporation to keep day cares open and parents working. Today, the remaining former ABC Learning Centers in Australia are owned by Goodstart Early Learning, a "not-for-profit social enterprise."

Childcare as a commodity

When childcare is a commodity, parents, children and childcare workers pay the price. As noted by Jane Beach and Carolyn Ferns during Canada's Childcare 2020 conference in 2014, "Without sufficient public funding going into a child care system, increasing staff wages comes at the expense of raising parent fees—something both for-profit operators and many non-profit parent boards may find unpalatable. Even non-profit operators who understand the importance of raising staff wages to program quality often struggle to meet this goal while maintaining financial viability."

Beach and Ferns presented that in 2014, advocating for universal, affordable and accessible in Canada by 2020. Unfortunately, Canada will not have that by 2020. Day care bills remain "astronomical" in the nation, and while the for-profit model has grown rapidly the wages of childcare workers have not.

But with some of America's presidential candidates campaigning on Universal childcare, perhaps America can show Canada and Australia how it's done. Perhaps 2020 will be the beginning of a new era of childcare in the United States, one that ensures that parents are able to afford childcare and that childcare workers are able to afford to live.


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When we buy baby gear we expect it to be safe, and while no parent wants to hear that their gear is being recalled we appreciate when those recalls happen as a preventative measure—before a baby gets hurt.

That's the case with the recent recall of Baby Trend's Tango Mini Stroller. No injuries have been reported but the recall was issued because a problem with the hinge joints mean the stroller can collapse with a child in it, which poses a fall risk.

"As part of our rigorous process, we recently identified a potential safety issue. Since we strongly stand by our safety priority, we have decided to voluntarily recall certain models of the Tango Mini Strollers. The recalled models, under excessive pressure, both hinge joints could release, allowing the stroller to collapse and pose a fall hazard to children. Most importantly, Baby Trend has received NO reports of injuries," the company states on its website.

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The strollers were sold through Amazon and Target in October and November 2019 and cost between $100 and $120. If you've got one you should stop using it and contact Baby Trend for a refund or replacement.

Four models are impacted by this recall:

  • Quartz Pink (Model Number ST31D09A)
  • Sedona Gray (Model Number ST31D10A)
  • Jet Black (Model Number ST31D11A)
  • Purest Blue (Model Number ST31D03A

"If you determine that you own one of these specific model numbers please stop using the product and contact Baby Trend's customer service at 1-800-328-7363 or via email at info@babytrend.com," Baby Trend states.

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[Editor's note: While Motherly loves seeing and sharing photos of baby Archie and other adorable babies when the images are shared with their parents' consent, we do not publish pictures taken without a parent's consent. Since these pictures were taken without Markle's permission while she was walking her dogs, we're not reposting them.]

Meghan Markle is a trendsetter for sure. When she wears something the world notices, and this week she was photographed wearing her son Archie in a baby carrier. The important thing to know about the photos is that they show the Duchess out for a walk with her two dogs while wearing Archie in a blue Ergo. She's not hands-free baby wearing, but rather wearing an Ergo while also supporting Archie with her arm, as the carrier isn't completely tight.

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When British tabloids published the pictures many babywearing devotees and internet commenters offered opinions on how Markle is holding her son in the photo, but as baby gear guru Jamie Grayson notes, "it is none of our business."

In a post to his Facebook page, Grayson (noted NYC baby gear expert) explained that in the last day or so he has been inundated with hundreds of messages about how Markle is wearing the carrier, and that while he's sure many who messaged with concerns had good intentions he hopes to inject some empathy into the conversation.

As Grayson points out, these are paparazzi photos, so it was a private moment not meant for world-wide consumption. "This woman has the entire world watching her every move and action, especially now that she and Harry are leaving the umbrella of the royal family, and I honestly hope they are able to find some privacy and peace. So let's give her space," he explains, adding that "while those pictures show something that is less than ideal, it's going to be okay. I promise. It's not like she's wearing the baby upside down."

He's right, Archie was safe and not in danger and who knows why the straps on Markle's carrier were loose (maybe she realized people were about to take pictures and so she switched Archie from forward-facing, or maybe the strap just slipped.)

Grayson continues: "When you are bringing up how a parent is misusing a product (either in-person or online) please consider your words. Because tone of voice is missing in text, it is important to choose your words carefully because ANYTHING can be misconstrued. Your good intentions can easily be considered as shaming someone."

Grayson's suggestions injected some much-needed empathy into this discourse and reminded many that new parents are human beings who are just trying to do their best with responsibilities (and baby gear) that isn't familiar to them.

Babywearing has a ton of benefits for parents and the baby, but it can take some getting used to. New parents can research safety recommendations so they feel confident. In Canada, where the pictures in question were snapped, the government recommends parents follow these safety guidelines when wearing infants in carriers:

  • Choose a product that fits you and your baby properly.
  • Be very careful putting a baby into—or pulling them out of—a carrier or sling. Ask for help if you need it.
  • When wearing a carrier or sling, do not zip up your coat around the baby because it increases the risk of overheating and suffocation.
  • Be particularly careful when using a sling or carrier with babies under 4 months because their airways are still developing.
  • Do not use a carrier or sling during activities that could lead to injury such as cooking, running, cycling, or drinking hot beverages.

Health Canada also recommends parents "remember to keep your baby visible and kissable at all times" and offers the following tips to ensure kissability.

"Keep the baby's face in view. Keep the baby in an upright position. Make sure the baby's face is not pressed into the fabric of the carrier or sling, your body, or clothing. Make sure the baby's chin is not pressed into their chest. Make sure the baby's legs are not bunched up against their stomach, as this can also restrict breathing. Wear the baby snug enough to support their back and hold onto the baby when bending over so they don't fall out of the carrier or sling. Check your baby often."

Meghan Markle is a new mom who was caught off guard during a moment she didn't expect her baby to be photographed. Every parent (no matter how famous) has a right to privacy for their child and the right to compassion from other parents. If we want people to learn how to safely babywear we can't shame them for trying.

Mama, if you've been shamed for wearing your baby "wrong" don't feel like you need to stop. Follow the tips above or check in with local baby-wearing groups to get advice and help. You've got this.

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We often think of the unequal gender division of unpaid labor as a personal issue, but a new report by Oxfam proves that it is a global issue—and that a handful of men are becoming incredibly wealthy while women and girls bear the burden of unpaid work and poverty.

According to Oxfam, the unpaid care work done by women and girls has an economic value of $10.8 trillion per year and benefits the global economy three times more than the entire technology industry.

"Women are supporting the market economy with cheap and free labor and they are also supporting the state by providing care that should be provided by the public sector," the report notes.

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The unpaid work of hundreds of millions of women is generating massive wealth for a couple of thousand (predominantly male) billionaires. "What is clear is that this unpaid work is fueling a sexist economic system that takes from the many and puts money in the pockets of the few," the report states.

Max Lawson is Oxfam International's Head of Inequality Policy. In an interview with Vatican News, he explained that "the foundation of unpaid work done by the poorest women generates enormous wealth for the economy," and that women do billions of hours of unpaid care work (caring for children, the sick, the elderly and cooking, cleaning) for which they see no financial reward but which creates financial rewards for billionaires.

Indeed, the report finds that globally 42% of women can't work for money because of their unpaid care responsibilities.

In the United States, women spend 37% more time doing unpaid care work than men, Oxfam America notes in a second report released in cooperation with the Institute for Women's Policy Research.

"It's an economy that is built on the backs of women and of poor women and their labour, whether it's poorly paid labour or even unpaid labour, it is a sexist economy and it's a broken economy, and you can only fix the gap between the rich and the poor if at the same time you fix the gap between women and men," Lawson explains.

According to Lawson, you can't fight economic inequality without fighting gender equality, and he says 2020 is the year to do both. Now is a great time to start, because as Motherly has previously reported, no country in the world is on track to eliminate gender inequality by 2030 (one of the Sustainable Development Goals adopted by 193 United Nations member countries back in 2015) and no country will until the unpaid labor of women and girls is addressed.

"Governments around the world can, and must, build a human economy that is feminist and benefits the 99%, not only the 1%," the Oxfam report concludes.

The research suggests that paid leave, investments in childcare and the care of older adults and people with disabilities as well as utilizing technology to make working more flexible would help America close the gap.

(For more information on how you can fight for paid leave, affordable childcare and more this year check out yearofthemother.org.)

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It's been more than a decade since federal guidelines were implemented to ensure nursing mothers have the time and space to pump at work, but as Motherly has previously reported, many mothers still find it extremely challenging to maintain a pumping schedule in the workplace.

This week a new study out of the University of Georgia showed that while most women report having access to private spaces and break times for pumping there are still significant "gaps in access to workplace breastfeeding resources" and the researchers recommend employers take action to reduce breastfeeding disparities.

"We know that there are benefits of breastfeeding for both the mother and the infant, and we know that returning to work is a significant challenge for breastfeeding continuation," says Rachel McCardel, a doctoral student at UGA's College of Public Health and lead study author. "There is a collective experience that we wanted to explore and learn how can we make this better."

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The challenges of breastfeeding in 2020

There is a lot of pressure on mothers to exclusively breastfeed, but nearly half of mothers feel like they must make a choice between breastfeeding and keeping their job. A baby's mother is the best person to decide whether the infant should be breastfed, formula-fed or both, but it should be her choice. When workplace supports for breastfeeding are not in place many mothers feel like they don't have a choice at all.

Public health campaigns and social norms reinforce breastfeeding as the best choice, but a recent survey from Areoflow found that 1 in 3 people (31%) "do not believe employers should be required to provide a lactation room" but at the same time, 90% of those surveyed stated that they believe women should be allowed to pump at work.

For too many women, those contradicting messages mean that pumping at work is an uncomfortable experience, something they need to do nearly in secret. It's an example of the many ways in which mothers are supposed to parent as though they don't work but pretend they aren't parents when at work.

Calling for change in 2020

Half the states in America explicitly protect the rights of nursing parents in the workplace, according to the National Conference of State Legislatures, and federal law also provides protections to nursing workers under the Affordable Care Act. Section 7 of the Fair Labor Standards Act—but millions of working mothers are not covered by those protections, and the new research out of the University of Georgia's College of Public Health suggests that even mothers who are need more support from their employers.

Heather Padilla is an assistant professor at UGA's College of Public Health and the co-author of the study. She recommends employers "designate a person who is responsible for making sure that women who are preparing for the birth of their baby understand what resources they have available to them when they return to work," she said.

Supervisors or HR directors could fill this role, and would fill a gap between company policy and personal experience. Padilla and McCardel found that many women "said they hadn't expected to get much help from their employers, and there was a general lack of communication about the resources available to them."

The work Padilla and McCardel have done reinforces the work we at Motherly are doing: In 2020 we are calling for change, and demanding support for mothers feeding their babies.

Mamas need to work + babies need to eat

For many American mothers work is not a choice, it is a necessity. Mothers are increasingly the breadwinners for their families and it is very hard for mothers, even those with working partners, to be a stay-at-home parent in 2020.

We need paid family leave and protection from breastfeeding discrimination. We need employers to support working mothers who choose to pump, and we need to reduce the stigmatization of formula feeding.

Mama, we see you pumping in your office and mixing formula bottles to take to day care. We see how hard it is and we support you. Know that no matter what your baby is eating—bottled breast milk, formula, or some combination (because breastfeeding doesn't have to be all or nothing)—we know you are working so hard to provide it.

We have declared 2020 the #yearofthemother. Join us, and call for change because McCardel is right—this is a collective experience and it is one we can make better for the mothers who come after us.

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