Officially, Black Friday falls on November 24, but the store that’s beloved by moms and kids alike is letting us get to the deals a little early.


At Target, Black Friday sales will start at 6 p.m. on Thanksgiving night. A lot of us will still be helping kids cut their turkey and dishing out pumpkin pie at that time, though. Target obviously knows this, so it’s letting REDcard holders get to the online deals early. And if you do plan to brave the brick and mortar on the big day, you can start mapping deals now. Target has already released its Black Friday flyer so that we can be prepared.

REDcard holders will be getting early access to more than 100 online Black Friday deals starting November 22, and the rest of the Black Friday deals will start on Thanksgiving night.

Here’s the highlights:

13 TVs will be available for under $300.

Video game consoles, too, will be deeply discounted. (The Xbox One S is usually $279.99, but Target shoppers will be able to get it for just $189.99, and they’ll get a $25 Target gift card, too. The Sony PlayStation 4 1TB console is usually $299.99, but Target will sell it for $199.99 on Black Friday.)

Parents will be also be interested in the almost 1,000 toys to score for less than $10.

Two-thousand more toys will be available for under $20 including the PAW Patrol Mission Cruiser playset (which is on a lot of Christmas lists).

Shopping on Black Friday doesn’t mean we won’t be making another Target run later in the holiday season (who are we kidding) but it will make that run cheaper. Shoppers who spend more than $50 in stores or on Target.com Black Friday will also get a coupon for 20% off to use between November 28 and December 10.

Almost all of the Black Friday deals will be available online, too, according to Target’s corporate office.

“We know that shopping Black Friday deals at Target is an annual tradition for many of our guests across the country,” says Target’s executive vice president and chief stores officer, Janna Potts. “Our hours for this year ensure we’re ready with great deals for those guests who want to shop following their Thanksgiving dinner, while also giving our teams a chance to recharge and prepare our stores before we open on Friday to greet guests with even more holiday savings.”

There’s a reason why moms (and even kids) love Target.