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It’s science: Encouraging curiosity helps your children find future success

It’s hard to think of a better feeling than watching your child’s curious brain at work—with her gears turning away as she masters a new skill, or solves a problem or simply explores. So it’s little wonder that 97% of parents feel peak levels of confidence when we’re watching our kids explore something new, according to a new survey from Baby Einstein.


“Curiosity isn't just an enabler to a child's development and future success, it also helps parents feel reassured that they're doing a great job,” says Meryl Macune, Senior Vice President of Kids II, the company that owns and operates the Baby Einstein brand.

For the survey conducted by Wakefield Research, 94% of the 1,000 American parents said they see a direct link between fostering their young children’s curiosity today and setting them up for success tomorrow. Favorite ways to do this include reading with their children, drawing together and offering toys that “encourage discovery.”

Proof of the link between curiosity and success is all around us: Each time you get on a plane, you can think of Orville Wright, who once said, “The greatest thing in our favor was growing up in a family where there was always much encouragement to intellectual curiosity.”

Or recall Albert Einstein himself, who famously quipped, “I have no special talent. I am only passionately curious.”

The connection between a curious mind and scholastic success is also backed up by science. According to a 2011 study published in Perspectives on Psychological Science, intellectual curiosity rivals IQ as a predictor of academic success.

And a 2016 study published in the International Journal of Science Education that looked at the Fullerton Longitudinal Study found that “parental stimulation of curiosity” with their young kids—such as taking them to museums and asking frequent questions—“bore positive and significant relations to science intrinsic motivation and achievement.”

So, how can you promote curiosity with your kids?

As early childhood educator Amanda Morgan wrote for Motherly, “We do our children a great service by engaging them in constructing knowledge rather than passively receiving it.”

To do this, she suggests:

Asking questions about the world around them—even if they seem simple like, “Why do you think the bus was late today?”

Exploring new ideas—such as by asking, “What do you think will happen if we add more baking powder to this pancake batter?”

Supporting passions—by feeding your child’s curiosity in a certain subject by visiting the library for books on the topic, looking up related videos and discussing it together.

Allowing for failure—which tells our children they are safe to make mistakes and helps them look at these as learning opportunities.

Encouraging open-ended play—which lets your child’s imagination take them to the destination.

Chances are, when you let your child’s curiosity run wild, you will all have so much fun you won’t even think about how much those little minds are learning. That’s what we call a parenting win.

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Who says you have to wait for birthdays or holidays to give your bestie a great gift? A sweet surprise that tells her you've been thinking of her might be the pick-me-up she needs in these more-than-trying times. We've rounded up some of our favorite go-to gifts that are certain to be a bright spot in her week. But be warned, you may want to snag a few for yourself. (You deserve it, mama.)

Here are some our favorite "just because" gifts to give our hardworking mama friends.

New Mother face + body care duo

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This correcting oil and stretch mark minimizer is perfect for the pregnant mama looking to keep her pregnancy glow. The correcting oil brightens the skin while reducing dark spots, and the stretch mark minimizer works to smooth her ever-growing belly.

$70

Allover roller

esker allover roller

This jade roller goes beyond your typical face roller and can be used anywhere on the body. It works to increase stimulation and reduce puffiness and is perfect for applying any oils to the face or body. Plus, it feels like a mini spa treatment.

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Kombucha making kit

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What could be a more perfect gift for the health-obsessed friend? This kombucha making kit comes with everything you need to brew your own homemade green tea kombucha. They'll think this is the tastiest gift ever.

$45

Laetitia lipstick

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This red lipstick is perfect for your makeup enthusiast bestie who is looking to spruce up her life in quarantine. Crafted in the United States, these bee and vegan-friendly and cruelty-free lipsticks are created to flatter all complexions. Cupid and Psyche Beauty makes finding the perfect red lip way too easy!

$23

Jigsaw puzzle

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Mamas need to destress now more than ever during quarantine. This adorable jigsaw puzzle is perfect for the mama who needs a brain break! The 500-piece puzzle designed by artist Ray Oranges features an abstract gradient design that fits a standard frame when completed. Bonus: It's printed on recycled paper and the company donates $1 from every puzzle sold to youth mindfulness programs.

$30

Matilda's Bloombox

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If we have to be stuck inside, we might as well have some gorgeous florals to brighten up the space. Matilda's Bloombox locally sources blooms, delivers them to her door and provides simple tips on how to arrange it into a beautiful bouquet.

$39

'I Am Enough' bracelet

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Let this dainty bracelet serve as a constant reminder to your bestie that she is enough. She'll wear this on her wrist and read this daily oath to herself, "I Am Enough."

$35

Glow assorted teas

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This tea gift box set covers the entire spectrum of flavors from sweet to spicy. Individually packaged in beautiful tins, your gal pal will feel like a queen sipping her morning tea. Originally $40, this set is currently on sale for just $24. We'll take two, please.

$24

Find your voice journal

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Journaling is a great way to ease anxiety and will slow your bestie's racing mind before bed. This gift is perfect for first time journalists and includes prompts, daily quotes and coloring pages to help her unlock her potential and find her voice.

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Premium frother

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This gift is fitting for your latte-sipping bestie who can't go a day without her coffee. All she has to do is add two scoops of collagen to her favorite drink, and she'll have a perfectly foamy drink ready in seconds. Skipping the drive-thru line has never been so easy!

$25

Bath soak infusion kit

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Say hello to hydration! She'll be feeling smooth and relaxed as ever after a long bath soaking in these salts. This vegan + cruelty-free set incorporates dead sea salt and dehydrated coconut milk powder for an ultra hydrating experience.

$32

Tiny Tags 'mama' necklace

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It's a hard-earned title she answers to a hundred times per day. Whether she's new to the club or a seasoned professional, this delicate script 'mama' necklace is guaranteed to be a perfect fit.

$105

Superfood honey

Beekeeper's Naturals B.Powered honey

With a lack of sleep and jam-packed days, getting through the afternoon can be a real challenge. Send her a powerful pick-me-up in the form of a therapeutic blend of royal jelly, bee pollen, propolis and raw honey. It makes the ideal companion for tea, smoothies, yogurt or even on its on.

$17

Calming midnight mask with melatonin

Who doesn't deserve a reminder to pamper themself every once in awhile? Even better, this mask does all its work at night while you're sleeping with no extra effort needed. It's an amazing plant-powered antioxidant-packed mask that has melatonin, wild dandelion leaf and hyaluronic acid to rehydrate, repair and reset facial skin. It's so good, you might want to gift it to yourself. We won't tell, mama.

$68

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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Why do all of my good parenting or baby-focused inventions come after they've already been invented by someone else? Sigh.

Like the Puj hug hooded baby towel, aka the handiest, softest cotton towel ever created.

Safely removing a wet, slippery baby from the bath can be totally nerve-wracking, and trying to hold onto a towel at the same time without soaking it in the process seems to require an extra arm altogether. It's no wonder so much water ends up on the floor, the countertops, or you(!) after bathing your little one. Their splashing and kicking in the water is beyond adorable, of course, but the clean up after? Not as much.

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