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Millennial mamas embrace #honestmotherhood—and other things we learned in 2017

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2017 has had its highs and lows, to say the least, but we fully believe millennial mamas are coming out on top. This year, we’ve seen more women find their voices, work together and come into their own. And we are HERE FOR IT. ?


With the year *almost* in the rearview mirror, we wanted to reflect on the trends that shaped our lives in 2017.

Here are 10 things we learned about millennial mamas this year.

1. Millennial moms are busy

In 2017, a survey found the average mom is working 98 hours a week—without much in the way of a real “day off” from it all. We’re squeezing in work wherever we can, with a lot of moms grinding it out during non-traditional hours. It makes sense, because you’ve gotta have a flexible work schedule if you’re gonna devote more than five hours a week to driving kids around. ?

2. Millennial mamas carry huge mental loads

Considering just how busy we are, it’s no wonder today’s moms have heavy mental loads. There’s so much to think about: schedules, appointments, whether or not you need to stop for milk on the way home... It can become pretty overwhelming.

In 2017, we learned a lot about this buzzworthy phrase and how it applies to moms. We also started the discussion about what to do about it—because one trend we’d like to see in 2018 is a lightened mental load.

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3. Millennials love parenting

Despite the work and the mental load, moms in 2017 are proving that we are all in on parenting—with one survey finding 99% of millennial parents “love” raising kids. While this generation has often been criticized for being selfish, the stats also show 91% of today’s parents value “raising successful children” even more than living up to their own highest levels of potential.

4. Millennials are leaving cities to raise families

Many millennial moms are moving out of the big cities. According to Ellie Mae, little Athens, Ohio,
is the top city for millennials homebuyers, and WalletHub ranked Overland Park, Kansas, as the best place to raise a family in 2017.

5. Millennial mamas are embracing #honestmotherhood

With celebrities like Whitney Port and Pink leading the charge, 2017 has been a great year for honesty in the parenting sphere. Because while millennial moms love parenting, we’re not afraid to talk about the downsides. Being real about the struggles of parenting (like the loneliness, and depression and anxiety) is an important part of creating an environment where people aren’t afraid to ask for help when they need it.

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6. Millennial mamas are calling out mom-shaming

A recent survey by the BBC found 14% of moms have been shamed by random strangers—and we millennial moms are over it. This generation has been on the receiving end of a lot of shaming, but many millennial moms are standing against it and refusing to dish it out to others. Celebrities like Julia Stiles and Chrissy Teigen are standing up to online mom-shamers and empowering non-celeb mamas to do the same.

7. Millennial moms love inventive baby photos

Letterboards, number blankets and, of course, baby meloning (that’s taking a picture of your baby while holding watermelon in front of them so it looks like clothes) were all the rage on Insta this year. Baby photos are cute, but creative baby photos are even better.

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8. Millennials value marriages and relationships

Despite declining millennial marriage rates, studies suggest this generation’s moms are still into the idea. We’re also willing to work on our relationships and let our partners know what we need: Studies show that marriages improve when couples split the chores, so talking about who loads the dishwasher is just as important as talking about mental load.

9. Millennial mamas are campaigning for change

This generation of moms is helping ensure things will be easier for the next: Paid parental leave for moms (and dads) is super important and while it may not happen for those who are due in 2018, the work millennials are doing now is setting the stage for a change in parental leave policies that will be better for babies and families.

10. Millennial moms really, really (no, really) love Target

No, seriously. Whether it’s self-care through a trip to the store or just a quick trip to the parking lot to pick up an online order, millennial moms are all about Target.

Bottom line: There is so much to be optimistic about for millennial moms in 2018—and that’s not just because Chip and Joanna Gaines’ line is finally in Target stores. (But that, too.)

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We spend a lot of time prepping for the arrival of a baby. But when it comes to the arrival of our breast milk (and all the massive adjustments that come with it), it's easy to be caught off guard. Stocking up on a few breastfeeding essentials can make the transition to breastfeeding a lot less stressful, which means more time and energy focusing on what's most important: Your recovery and your brand new baby.

Here are the essential breastfeeding tools you'll need, mama:

1. For covering up: A cute nursing cover

First and foremost, please know that all 50 states in the United States have laws that allow women to breastfeed in public. You do not have to cover yourself if you don't want to—and many mamas choose not to—and we are all for it.

That said, if you do anticipate wanting to take a more modest approach to breastfeeding, a nursing cover is a must. You will find an array of styles to choose from, but we love an infinity scarf, like the LK Baby Infinity Nursing Scarf Nursing Cover. You'll be able to wear the nursing cover instead of stuffing it in your already brimming diaper bag—and it's nice to have it right there when the baby is ready to eat.

Also, in the inevitable event that your baby spits-up on you or you leak some milk through your shirt, having a quick and stylish way to cover up is a total #momwin.

2. For getting comfortable: A cozy glider

Having a comfy spot to nurse can make a huge difference. Bonus points if that comfy place totally brings a room together, like the Delta Children Paris Upholstered Glider!

Get your cozy space ready to go, and when your baby is here, you can retreat from the world and just nurse, bond, and love.

3. For unmatched support: A wire-free nursing bra

It may take trying on several brands to find the perfect match, but finding a nursing bra that you love is 100% worth the effort. Your breasts will be changing and working in ways that are hard to imagine. An excellent supportive bra will make this so much more comfortable.

It is crucial to choose a wireless bra for the first weeks of nursing since underwire can increase the risk of clogged ducts (ouch).The Playtex Maternity Shaping Foam Wirefree Nursing Bra is an awesome pick for this reason, and because it is designed to flex and fit your breasts as they go through all those changes.

4. For maximum hydration: A large reusable water bottle

Nothing can prepare you for the intense thirst that hits when breastfeeding. Quench that thirst (and help keep your milk supply up in the process) by always having a water bottle with a straw nearby, like this Exquis Large Outdoor Water Bottle.

5. For feeding convenience: A supportive nursing tank

Experts recommend that during the first weeks of your baby's life, you breastfeed on-demand, meaning that any time your tiny boss demands milk, you feed them. This will help establish your milk supply and get everything off to a good start.

What does this mean for your life? You will be breastfeeding A LOT. Nursing tanks, like the Loving Moments by Leading Lady, make this so much easier. They have built-in support to keep you comfy, and you can totally wear them around the house, or even out and about. When your baby wants to eat, you'll be able to quickly "pop out" a breast and feed them.

6. For pain prevention: A quality nipple ointment

Breastfeeding shouldn't hurt, but the truth is those first days can be uncomfortable. Your nipples will likely feel raw as they adjust to their new job. This will get better! But until it does, nipple ointment is amazing.

My favorite is the Earth Mama Organic Nipple Butter. We love that it's organic, and it is oh-so-soothing on your hard-at-work nipples.

Psst: If it actually hurts when your baby latches on, something may be up, so call your provider or a lactation consultant for help.

7. For uncomfortable moments: A dual breast therapy pack

As your breasts adjust to their new role, you may experience a few discomforts—applying warmth or cold can help make them feel so much better. The Lansinoh TheraPearl 3-in-1 Breast Therapy Pack is awesome because you can microwave the pads or put them in the freezer, giving you a lot of options when your breasts need some TLC.

Again, if you have any concerns about something being wrong (pain, a bump that may be red or hot, fever, or anything else), call a professional right away.

8. For inevitable leaks: An absorbing breast pad

In today's episode of, "Oh come on, really?" you are going to leak breastmilk. Now, this is entirely natural and you are certainly not required to do anything about this. Still, many moms choose to wear breast pads in their bras to avoid leaking through to their shirts.

You can go the convenient and disposable route with Lansinoh Disposable Stay Dry Nursing Pads, or for a more environmentally friendly option, you can choose washable pads, like these Organic Bamboo Nursing Breast Pads.

9. For flexibility: A breast pump

Many women find that a breast pump becomes one of their most essential mom-tools. The ability to provide breast milk when you are away from your baby (and relieve uncomfortable engorged breasts) will add so much flexibility into your new-mom life.

For quick trips out and super-easy in-your-bag transport, opt for a manual pump like the Lansinoh Manual Breast Pump .

If you will be away from your baby for longer periods of time (traveling or working outside the home, for example) an electric pump is your most efficient bet. The Medela Pump In Style Advanced Double Electric Breast Pump is a classic go-to that will absolutely get the job done, and then some.

10. For quality storage: Breast milk bags

Once you pump your liquid gold, aka breast milk, you'll need a place to store it. The Kiinde Twist Pouches allow you to pump directly into the bags which means one less step (and way less to clean).

11. For keeping cool: A freezer bag

Transport your pumped milk back home to your baby safely in a cooler like the Mommy Knows Best Breast Milk Baby Bottle Cooler Bag. Remember to put the milk in a fridge or freezer as soon as you can to optimize how long it stays usable for.

12. For continued nourishment: Bottles

Nothing beats the peace of mind you get when you know that your baby is being well-taken of care—and well fed—until you can be together again. The Philips Avent Natural Baby Bottle Newborn Starter Gift Set is a fan favorite (mama and baby fans alike).

This article is sponsored by Walmart. Thank you for supporting the brands that support Motherly and mamas.

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A viral video about car seat safety has parents everywhere cracking up and humming Sir-Mix-A-Lot.

"I like safe kids and I cannot lie," raps Norman Regional Health System pediatric hospitalist Dr. Kate Cook (after prefacing her music video with an apology to her children."I'm a doctor tryin' warn you that recs have changed," she continues.

Dr. Cook's rap video is all about the importance of keeping babies facing backward. It's aptly called "Babies Face Back," and uses humor and parody to drive home car seat recommendations from the American Academy of Pediatrics (AAP).

"Switching from rear-facing to forward-facing is a milestone many parents can't wait to reach," Dr. Cook said in a news release about her hilarious video. "But this is one area where you want to delay the transition as long as possible because each one actually reduces the protection to the child."

Last summer the AAP updated its official stance on car seat safety to be more in line with what so many parents were already doing and recommended that kids stay rear-facing for as long as possible. But with so many things to keep track of in life, it is understandable that some parents still don't know about the change. Dr. Cook wants to change that with some cringe-worthy rapping.

The AAP recommends:

  • Babies and toddlers should ride in a rear-facing car safety seat as long as possible, until they reach the highest weight or height allowed by their seat.
  • Once they are facing forward, children should use a forward-facing car safety seat with a harness for as long as possible. Many seats are good up to 65 pounds.
  • When children outgrow their car seat they should use a belt-positioning booster seat until the vehicle's lap and shoulder seat belt fits properly, between 8 and 12 years old.

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[Editor's note: Motherly is committed to covering all relevant presidential candidate plans as we approach the 2020 election. We are making efforts to get information from all candidates. Motherly does not endorse any political party or candidate. We stand with and for mothers and advocate for solutions that will reduce maternal stress and benefit women, families and the country.]

Suicide rates for girls and women in the United States have increased 50% since 2000, according to the CDC and new research indicates a growing number of pregnant and postpartum women are dying by suicide and overdose. Suicide rates for boys and men are up, too.

It's clear there is a mental health crisis in America and it is robbing children of their mothers and mothers of their children.

Medical professionals urge people to get help early, but sometimes getting help is not so simple. For many Americans, the life preserver that is mental health care is out of reach when they are drowning.

Democratic presidential candidate Pete Buttigieg just released a plan he hopes could change that and says the neglect of mental health in the United States must end. "Our plan breaks down the barriers around mental health and builds up a sense of belonging that will help millions of suffering Americans heal," says Buttigieg.

He thinks he can "prevent 1 million deaths of despair by 2028" by giving Americans more access to mental health and addictions services.

In a country where giving birth can put a mother in debt, it's not surprising that while as many as 1 in 5 new moms suffers from perinatal mood and anxiety disorders, more than half of new moms who need mental health treatment don't get it. Stigma, childcare and of course costs are factors in why women aren't seeking help when they are struggling.

Buttigieg's plan is interesting because it could remove some of these barriers. He wants to make mental health care more affordable by ensuring everyone has comprehensive coverage for mental health care and by ensuring that everyone can access a free yearly mental health check-up.

That could make getting help more affordable for some moms, and by increasing reimbursement rates for mental health care delivered through telehealth, this plan could help moms get face time with a medical professional without having to deal with finding childcare first.

Estimates from new research suggest that in some parts of America as many as 14% or 30% of maternal deaths are caused by addiction or suicide. Buttigieg's plan aims to reduce those estimates by fighting the addiction and opioid crisis and increasing access to mental health services in underserved communities and for people of color. He also wants to reduce the stigma and increase support for the next generation by requiring "every school across the country to teach Mental Health First Aid courses."

These are lofty goals with a lofty price tag. It would cost about $300 billion to do what Buttigieg sets out in his plan and the specifics of how the plan would be funded aren't yet known. Neither is how voters will react to this 18-page plan and whether it will help Buttigieg stand out in a crowded field of Democratic candidates.

What we do know is that right now, America is talking about mental health and whether or not that benefits Buttigieg's campaign it will certainly benefit America.

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When you're a mama on the move, safe car seats are a necessity but can be a budget buster, especially if you're looking to upgrade or have to furnish multiple cars. Luckily, Target is here to fix that.

Target is bringing back their popular car seat trade-in program from Tuesday, September 3 – Friday, September 13.

Just bring your old car seat to the recycling bin near Guest Services and a Target team member will give you a coupon for 20% off a new a new car seat, booster seat, car seat base, travel system or stroller. And the coupon can also be applied to select baby gear, such as high chairs, swings, rockers and bouncers. 👏

The coupon is eligible through Saturday, Sept.14, 2019, so if you don't see the seat of your dreams in store when you drop off your old one, you'll want to check out the online selection and act pretty fast.

With the exception of the small format stores, all Targets will be taking car seats between September 3 and 13. (You can find a participating store near you here.)

Target has held several of these car seat trade-in events since 2016 in an effort to help parents recycle the seats, which are not eligible for curbside recycling and take up a lot of space when sent to landfills. The retailer hands over all the old car seats to Waste Management, and the materials are recycled to make grocery carts, plastic buckets and construction materials like steel beams.

The event is really a win-win—we get to keep our kids safe while giving the car seats that protected them a second life. Just another reason to love Target.

[A version of this post was originally published April 18, 2018. It has been updated.]

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It would be easy to look at one of Tori Roloff's (of Little People, Big World) stunning maternity photos and think everything is going perfectly for the soon-to-be mother of two, who is expecting a baby girl with her husband Zach. But Tori is keeping it real: Though the photos may show her in a pretty dress, cradling her baby bump against a stunning backdrop, Tori isn't loving every second of her pregnancy. And you know what? That's okay.

The pregnancy is so rough, Tori initially didn't even want to commemorate it with photos (though we bet she's glad she did upon seeing the finished product!).

"I'm not one of those women who loves being pregnant," Tori writes alongside one maternity photo, which she posted to Instagram. "In fact there's not a lot of times I do love being pregnant. Don't get me wrong. I thank God for this amazing gift every single day and I know how blessed I am but it definitely hasn't made me feel my best."

But let's make one thing clear: Just because Tori is clearly finding parts of pregnancy unpleasant, that doesn't mean she isn't immensely grateful for the chance to carry her baby.

"This photo truly embodies what I LOVE about pregnancy. My growing bump is a symbol of a healthy girlsie [sic]. It's a reminder that I'm in a position that many women dream of and trust me—I do not take it for granted," she adds.

One Instagram user sums up our feelings on this post pretty perfectly. "Pregnancy is so hard and I think some people assume that if you don't love it, you're ungrateful. I think you can recognize the difficulties of pregnancy and still be grateful for it — they're not mutually exclusive. This photograph is stunning and you are glowing. Embrace your feelings, no matter what they are. You're valid in them! Sending you big love," she writes in the post's comments.

Our take? Pregnancy is not easy...at all! Morning sickness, exhaustion, back pain, hip pain, belly pain...let's just say expectant mamas can be in a lot of discomfort and voicing that discomfort is totally acceptable.

Yes, pregnancy is an amazing blessing (and one that not every woman gets to or wants to experience), but not enjoying every single second of it doesn't take away from the gratitude an expectant mom feels. So to Tori (and all the other uncomfortable preggos out there), here's what we'll say: Don't beat yourself up for not loving pregnancy. It doesn't mean you love your baby — or the privilege of carrying them—any less.

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