Millennial mamas embrace #honestmotherhood—and other things we learned in 2017

10. They don’t *just* love Target. (But they do love Target.)

Millennial mamas embrace #honestmotherhood—and other things we learned in 2017

2017 has had its highs and lows, to say the least, but we fully believe millennial mamas are coming out on top. This year, we’ve seen more women find their voices, work together and come into their own. And we are HERE FOR IT. ?

With the year *almost* in the rearview mirror, we wanted to reflect on the trends that shaped our lives in 2017.

Here are 10 things we learned about millennial mamas this year.

1. Millennial moms are busy

In 2017, a survey found the average mom is working 98 hours a week—without much in the way of a real “day off” from it all. We’re squeezing in work wherever we can, with a lot of moms grinding it out during non-traditional hours. It makes sense, because you’ve gotta have a flexible work schedule if you’re gonna devote more than five hours a week to driving kids around. ?


2. Millennial mamas carry huge mental loads

Considering just how busy we are, it’s no wonder today’s moms have heavy mental loads. There’s so much to think about: schedules, appointments, whether or not you need to stop for milk on the way home... It can become pretty overwhelming.

In 2017, we learned a lot about this buzzworthy phrase and how it applies to moms. We also started the discussion about what to do about it—because one trend we’d like to see in 2018 is a lightened mental load.

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3. Millennials love parenting

Despite the work and the mental load, moms in 2017 are proving that we are all in on parenting—with one survey finding 99% of millennial parents “love” raising kids. While this generation has often been criticized for being selfish, the stats also show 91% of today’s parents value “raising successful children” even more than living up to their own highest levels of potential.

4. Millennials are leaving cities to raise families

Many millennial moms are moving out of the big cities. According to Ellie Mae, little Athens, Ohio,
is the top city for millennials homebuyers, and WalletHub ranked Overland Park, Kansas, as the best place to raise a family in 2017.

5. Millennial mamas are embracing #honestmotherhood

With celebrities like Whitney Port and Pink leading the charge, 2017 has been a great year for honesty in the parenting sphere. Because while millennial moms love parenting, we’re not afraid to talk about the downsides. Being real about the struggles of parenting (like the loneliness, and depression and anxiety) is an important part of creating an environment where people aren’t afraid to ask for help when they need it.

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6. Millennial mamas are calling out mom-shaming

A recent survey by the BBC found 14% of moms have been shamed by random strangers—and we millennial moms are over it. This generation has been on the receiving end of a lot of shaming, but many millennial moms are standing against it and refusing to dish it out to others. Celebrities like Julia Stiles and Chrissy Teigen are standing up to online mom-shamers and empowering non-celeb mamas to do the same.

7. Millennial moms love inventive baby photos

Letterboards, number blankets and, of course, baby meloning (that’s taking a picture of your baby while holding watermelon in front of them so it looks like clothes) were all the rage on Insta this year. Baby photos are cute, but creative baby photos are even better.

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8. Millennials value marriages and relationships

Despite declining millennial marriage rates, studies suggest this generation’s moms are still into the idea. We’re also willing to work on our relationships and let our partners know what we need: Studies show that marriages improve when couples split the chores, so talking about who loads the dishwasher is just as important as talking about mental load.

9. Millennial mamas are campaigning for change

This generation of moms is helping ensure things will be easier for the next: Paid parental leave for moms (and dads) is super important and while it may not happen for those who are due in 2018, the work millennials are doing now is setting the stage for a change in parental leave policies that will be better for babies and families.

10. Millennial moms really, really (no, really) love Target

No, seriously. Whether it’s self-care through a trip to the store or just a quick trip to the parking lot to pick up an online order, millennial moms are all about Target.

Bottom line: There is so much to be optimistic about for millennial moms in 2018—and that’s not just because Chip and Joanna Gaines’ line is finally in Target stores. (But that, too.)

In This Article

    These challenges from Nike PLAYlist are exactly what my child needs to stay active

    Plus a fall family bucket list to keep everyone moving all season long.

    While it's hard to name anything that the pandemic hasn't affected, one thing that is constantly on my mind is how to keep my family active despite spending more time indoors. Normally, this time of year would be spent at dance and gymnastics lessons, meeting up with friends for games and field trips, and long afternoon playdates where we can all let off a little steam. Instead, we find ourselves inside more often than ever before—and facing down a long winter of a lot more of the same.

    I started to search for an outlet that would get my girls moving safely while we social distance, but at first I didn't find a lot of solutions. Online videos either weren't terribly engaging for my active kids, or the messaging wasn't as positive around the power of movement as I would like. Then I found the Nike PLAYlist.

    I always knew that Nike could get me moving, but I was so impressed to discover this simple resource for parents. PLAYlist is an episodic sports show on YouTube that's made for kids and designed to teach them the power of expressing themselves through movement. The enthusiastic kid hosts immediately captured my daughter's attention, and I love how the physical activity is organically incorporated in fun activities without ever being specifically called out as anything other than play. For example, this segment where the kids turn yoga into a game of Paper Scissors Rock? Totally genius. The challenges from #TheReplays even get my husband and me moving more when our daughter turns it into a friendly family competition. (Plus, I love the play-inspired sportswear made just for kids!)

    My daughter loves the simple Shake Ups at the beginning of the episode and is usually hopping off the couch to jump, dance and play within seconds. One of her favorites is this Sock Flinger Shake Up activity from the Nike PLAYlist that's easy for me to get in on too. Even after we've put away the tablet, the show inspires her to create her own challenges throughout the day.

    The best part? The episodes are all under 5 minutes, so they're easy to sprinkle throughout the day whenever we need to work out some wiggles (without adding a lot of screen time to our schedule).

    Whether you're looking for simple alternatives to P.E. and sports or simply need fun ways to help your child burn off energy after a day of socially distanced school, Nike's PLAYlist is a fun, kid-friendly way to get everyone moving.

    Need more movement inspiration for fall? Here are 5 ways my family is getting up and getting active this season:

    1. Go apple picking.

    Truly, it doesn't really feel like fall until we've picked our first apple. (Or had our first bite of apple cider donut!) Need to burn off that extra cinnamon-sugar energy? Declare a quick relay race up the orchard aisle—winner gets first to pick of apples at home.

    To wear: These Printed Training Tights are perfect for when even a casual walk turns into a race (and they help my daughter scurry up a branch for the big apples).

    2. Visit a pumpkin patch.

    We love to pick up a few locally grown pumpkins to decorate or cook with each year. Challenge your child to a "strongman" contest and see who can lift the heaviest pumpkin while you're there.

    To wear: Suit up your little one in comfort with this Baby Full Zip Coverall so you're ready for whatever adventures the day brings.

    3. Have a nature scavenger hunt.

    Scavenger hunts are one of my favorite ways to keep my daughter preoccupied all year long. We love to get outside and search for acorns, leaves and pinecones as part of our homeschool, but it's also just a great way to get her exercising those gross motor skills whenever the wiggles start to build up.

    To wear: It's not truly fall until you break out a hoodie. This cozy Therma Elite Kids Hoodie features a mesh overlay to release heat while your child plays.

    4. Have a touch-football game.

    Tip for parents with very little kids: It doesn't have to last as long as a real football game. 😂 In fact, staging our own mini-games is one of our favorite ways to get everyone up and moving in between quarters during Sunday football, and I promise we all sleep better that night.

    To wear: From impromptu games of tag to running through our favorite trails, these kids' Nike Air Zoom Speed running shoes are made to cover ground all season long.

    5. Create an indoor obstacle course.

    Pretending the floor is lava was just the beginning. See how elaborate your personal course can get, from jumping on the couch to rolling under the coffee table to hopping down the hallway on one foot.

    To wear: These ready-for-any-activity Dri-FIT Tempo Shorts are perfect for crawling, hopping and racing—and cuddling up when it's time to rest.

    This article was sponsored by Nike. Thank you for supporting the brands that supporting Motherly and mamas.

    Our Partners

    14 toys that will keep your kids entertained inside *and* outside

    They transition seamlessly for indoor play.

    With fall in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in outside-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

    From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

    Wooden doll stroller

    Janod wooden doll stroller

    Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.


    Detective set

    Plan Toys detective set

    This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.


    Sand play set

    Plan Toys sand set

    Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.


    Water play set

    Plan Toys water play set

    Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


    Mini golf set

    Plan Toys mini golf set

    Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


    Vintage scooter balance bike

    Janod retro scooter balance bike

    Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


    Wooden rocking pegasus

    plan toys wooden rocking pegasus

    Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.


    Croquet set

    Plan Toys croquet set

    The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.


    Wooden digital camera

    fathers factory wooden digital camera

    Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.


    Wooden bulldozer toy

    plan toys wooden bulldozer toy

    Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.


    Pull-along hippo

    janod toys pull along hippo toy

    There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


    Baby forest fox ride-on

    janod toys baby fox ride on

    Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


    Balance board

    Plan Toys balance board

    Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!


    Meadow ring toss game

    Plan Toys meadow ring toss game

    Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


    100 unusual + surprising baby name ideas

    From Adelia to Ziggy.

    Our list of 100 baby names that should be on everyone's list this year includes more choices than in the past of names that are obscure and surprising. That's because there are so many more unusual baby names coming into widespread use and baby namers have become a lot more adventurous.

    Expectant parents do not need to be told to move beyond Jennifer and Jason. Their thinking about names has evolved to the point that the most useful thing we can do is offer a large menu of intriguing choices.

    Here are our picks for the 100 best surprising + unusual baby names now.

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