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With Target’s new service, a ‘quick trip’ really can happen for busy moms

Target’s new Drive Up service seriously lessens the pain when you run out of diapers. 

With Target’s new service, a ‘quick trip’ really can happen for busy moms

There are a million reasons to go to Target: It’s relaxing. It’s fun. There’s a Starbucks in there. But for a lot of busy parents, the biggest reason not to go to Target is right there in the backseat.


Yes, a “quick trip” to the store is never quick with kids in tow, but Target is coming to the rescue: If you need to grab toilet paper on the way home but the baby has already fallen asleep in their carseat, the new service—aptly named Target Drive Up—is a serious lifesaver.

The service is currently available to shoppers in Minneapolis-St. Paul, but Target hopes to expand beyond the Twin Cities in the future. And we can’t wait to see it roll out at other locations so we don’t have to roll out of our cars.

With Drive Up, customers order via the Target app and hit the “I’m on My Way” button when they’re headed to the store. You pull in out front and a red-shirt clad team member runs your TP (or diapers, wipes, etc.) to your vehicle.

It’s a dream come true, basically.

“Stopping for diapers and toilet paper may not be glamorous, but it’s still on a lot of our to-do lists,” says Dawn Block, Target senior vice president of digital said in a media release.

Though the move may be a head-scratcher for those of us who know a large part of Target’s success is found on the shelves lined with things I didn’t know I needed until now. Doesn’t this kind of click-and-collect service undercut that?

Not based on Walmart’s example: According to The New York Times, Walmart started offering such a service two years ago and it's now available at 1,000 of Walmart’s 4,699 American stores. Despite the fact that these customers aren’t actually setting foot in Walmart, the company is doing well. Its second-quarter results show online sales, including grocery, increased 60% this year over last.

With parents spending the equivalent of a part-time job shuttling kids around, drive-up culture is definitely a thing. And catering to it helps retailers compete against the trend of to-the-home delivery—although that isn’t showing signs of slowing either: The Amazon and Whole Foods merger is a game-changer in grocery delivery and Costco recently announced plans for same-day grocery delivery in most metropolitan areas.

Whatever’s driving it, we’re just glad Drive Up is happening and can’t wait until it spreads to more Targets. We’ll gladly trade the occasional joys of the dollar section for a little Drive Up convenience.

A very important letter for new mamas

Listen, mom-guilt is a dirty liar. Yes, it's your job to fill your little human's needs, but you matter too. Don't forget to take care of yourself. Hang out with friends, take a drive blaring 90's hip hop or shower without interruptions—trust me, you'll be a better person (and mom) because of it.

Dear new mom,

You will shave again someday. Today is not that day.

Set expectations low, my friend, and set your partner's lower—at least where body hair and overall hygiene are concerned.

That conversation could go something like this: “From now on let's not consider shaving a “standard," but more like a gift that happens on birthdays and the first day of summer."

Voila, you are a gift-giving genius. You know what else is a gift? Shaving the inch and a half of skin that is between your skinny jeans and your boots. You're welcome world.

You will not be perfect at parenting.

Boom.

I have yet to meet a perfect mother, but when I do, she's going to be a tiger who is insanely good at making up songs. (Daniel Tiger's mom, we salute you.)

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Life

This is my one trick to get baby to sleep (and it always works!)

There's a reason why every mom tells you to buy a sound machine.

So in my defense, I grew up in Florida. As a child of the sunshine state, I knew I had to check for gators before sitting on the toilet, that cockroaches didn't just scurry, they actually flew, and at that point, the most popular and only sound machine I had ever heard of was the Miami Sound Machine.

I was raised on the notion that the rhythm was going to get me, not lull me into a peaceful slumber. Who knew?!

Well evidently science and, probably, Gloria Estefan knew, but I digress.

When my son was born, I just assumed the kid would know how to sleep. When I'm tired that's what I do, so why wouldn't this smaller more easily exhausted version of me not work the same way? Well, the simple and cinematic answer is, he is not in Kansas anymore.

Being in utero is like being in a warm, soothing and squishy spa. It's cozy, it's secure, it comes with its own soundtrack. Then one day the spa is gone. The space is bigger, brighter and the constant stream of music has come to an abrupt end. Your baby just needs a little time to acclimate and a little assist from continuous sound support.

My son, like most babies, was a restless and active sleeper. It didn't take much to jolt him from a sound sleep to crying like a banshee. I once microwaved a piece of pizza, and you would have thought I let 50 Rockettes into his room to perform a kick line.

I was literally walking on eggshells, tiptoeing around the house, watching the television with the closed caption on.

Like adults, babies have an internal clock. Unlike adults, babies haven't harnessed the ability to hit the snooze button on that internal clock. Lucky for babies they have a great Mama to hit the snooze button for them.

Enter the beloved by all—sound machines.

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It's science: Why your baby stops crying when you stand up

A fascinating study explains why.

When your baby is crying, it feels nearly instinctual to stand up to rock, sway and soothe them. That's because standing up to calm babies is instinctual—driven by centuries of positive feedback from calmed babies, researchers have found.

"Infants under 6 months of age carried by a walking mother immediately stopped voluntary movement and crying and exhibited a rapid heart rate decrease, compared with holding by a sitting mother," say authors of a 2013 study published in Current Biology.

Even more striking: This coordinated set of actions—the mother standing and the baby calming—is observed in other mammal species, too. Using pharmacologic and genetic interventions with mice, the authors say, "We identified strikingly similar responses in mouse pups as defined by immobility and diminished ultrasonic vocalizations and heart rate."

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