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We didn’t expect a mom + baby Windex commercial to make us cry, but...
Via Windex

I have a confession: I’m a commercial crier.


I wish I could blame it on pregnancy hormones, but my son is almost 2 years old and I’m still doing it. I expect those spots for preemie diapers to get me every time, but I was recently surprised when a product as unsentimental as Windex ruined my mascara.

The heartstring pulling begins when a new dad looks through a freshly cleaned hospital window to see his newborn daughter, and continues as we watch him watching her on the way home through a strategically placed backseat mirror.

Through the father’s eyes (and a lot of sparkling glass surfaces) we watch as the baby girl grows up over the three minute long spot.

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Parts of the commercial are a little unrealistic—I mean, find me a parent who has a learning-to-walk toddler and a sparkling clean glass coffee table at the same time—but so much of it hits home.

Between shots of the daughter growing older, we see the dad going off to work as a ship’s captain and missing his little girl. It’s a struggle so many parents know all too well. While more of us are missing our kids from high-rise offices than from the high seas, working parents understand how it can sometimes feel like there’s an ocean between you and your child.

A minute into the ad, the dad comes home with a telescope for his now school-age daughter, and the pair spends time together studying the stars before he heads back to his ship. Shots of the growing girl at home follow images of the father, working away on his boat. When the family reunites, the girl is a little older. Soon she is a teenager in full makeup, applying eyeliner in front of a mirror (presumably cleaned with Windex).

We see the girl graduate, go off to college, follow her passion for science and stars, and get married. The father’s proud but pained expressions are familiar to every parent who has watched their own little one grow up seemingly overnight.

The commercial ends as it began, with the ship’s captain looking through a maternity ward window at his daughter—all grown up and holding her own newborn baby.

There isn’t a single line spoken during the three minute spot, but there doesn’t need to be. This commercial for glass cleaner is clearly saying something we say all the time: They really do grow up so fast.

Who would have thought a Windex commercial could have us weeping?

In This Article

    Nuna

    New mama life is often fraught with decision fatigue. From choosing a pediatrician to choosing a baby monitor, it can be difficult to know which solutions are made to last. Fortunately, Nuna just made one very important decision a lot easier. That's because their new MIXX Next Stroller has everything a new parent needs to get out, get around and get everything done.

    An upgraded version of their popular MIXX stroller, the MIXX Next features a more compact fold (shaving 6.5 inches off the folded size, down to 27.5 inches long and 23.6 inches wide) thanks to a compact fold-away axle where the rear wheels tuck under the frame when it folds. Plus, the new model also stays standing when folded—meaning no more back-straining as you bend to pick up your folded stroller and heave it into the trunk. Instead, the MIXX Next can be tucked more easily into storage whenever your ride comes to an end.


    Nuna Mixx Next Stroller


    Speaking of the ride, your little one will love the new rear-wheel Free Flex suspension™ and front-wheel progression suspension technology that absorbs more shock as you roll over uneven terrain. The wheels have also been updated to tough, rubber foam-filled tires for a smoother, more durable ride and the no re-thread harness makes it easy to clip your baby in securely and quickly. And when all those gentle bumps lull your baby to sleep? The seat features a five-position recline that adjusts quickly with one-hand—all the way down to a true-flat sleeper recline—just don't forget to move them to their crib when you arrive home. (Don't forget to extend the water repellent, UPF 50+ canopy to keep those sleepy eyes shaded.) Even better, the all-season seat keeps baby cozy in winter and unsnaps to mesh for a cooler ride in the summer.

    Perhaps most importantly, though, this stroller is made to last. (After all, what's the point of solving a mama dilemma if it creates another one a few months down the road?) The MIXX Next pairs perfectly with all Nuna PIPA™ series infant car seats using the included car seat ring adapter, and then adapts to a child seat that can face toward you (for a little face time) or forward for when your little one is ready to take on the world. All in all, this stroller gets you where you need to go with a child up to 50 pounds, meaning it's the only one you'll ever need.

    The MIXX Next is available in three colors and retails for $749.95.

    This article was sponsored by Nuna. Thank you for supporting the brands that support Motherly and mamas.

    Our Partners

    The one thing your family needs to practice gratitude

    And a tradition you'll want to keep for years.

    Gracious Gobbler

    I think I can speak for well, basically everyone on planet earth when I say things have been a bit stressful lately. Juggling virtual school, work and the weight of worry about all the things, it's increasingly difficult to take even a moment to be grateful and positive these days. It's far easier to fall into a grump cycle, nagging my kids for all the things they didn't do (after being asked nine times), snapping at their bickering and never really acknowledging the good stuff.

    But the truth is, gratitude and appreciation is the kind of medicine we need now more than ever—and not just because the season is upon us. For one thing, practicing gratitude is a scientifically proven way to boost our happiness, health and relationships. More importantly, we need to ensure we're cultivating it in our children even when things are challenging. Especially when things are challenging.

    I'm ready to crank the thankfulness up a few dozen notches and reboot our family's gratitude game so we can usher out 2020 on a fresh note. So, I've called in some reinforcements.

    Enter: the Gracious Gobbler.

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    Shop

    Every week, we stock the Motherly Shop with innovative and fresh products from brands we feel good about. We want to be certain you don't miss anything, so to keep you in the loop, we're providing a cheat sheet.

    So, what's new this week?

    Happiest Baby: Baby sleep solutions designed by the experts

    Created by renowned pediatrician, baby sleep expert and (as some might say) lifesaver Dr. Harvey Karp, Happiest Baby has been helping new parents understand and nurture their infants for close to two decades. Building on the success of his celebrated books and video The Happiest Baby on the Block and The Happiest Toddler on the Block he's developed groundbreaking, science-based product solutions that conquer a new parent's top stressor—exhaustion.

    WSEL Bags: Dad-designed diaper bags that think of everything

    WSEL stands for work smart, enjoy life—an ethos we couldn't agree with more. Founded by a stay at home dad who struggled to find a diaper bag that he not only wanted to use, but one that would last far beyond the baby years, these premium, adventure-ready backpacks are ideal for everything from errands to week-long getaways.

    Codex Beauty: Exceptionally effective sustainable skin care

    Codex Beauty's line of sustainable plant-based skin care blends the science of plant biology with biotech innovations, to create clinically proven, state-of-the-art products for all skin types. They're all vegan, EWG and Leaping Bunny verified and created in collaboration with Herbal Scientist Tracy Ryan who uses concepts dating back to the 8th century leveraging plants like sea buckthorn and calendula flower. Not only are we totally crushing on the innovative formulas that are in the packaging but we're in love with the sustainable sugarcane-derived tubes as well.

    Not sure where to start? Here's what we're adding to our cart:

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