Menu
We didn’t expect a mom + baby Windex commercial to make us cry, but...
Via Windex

I have a confession: I’m a commercial crier.


I wish I could blame it on pregnancy hormones, but my son is almost 2 years old and I’m still doing it. I expect those spots for preemie diapers to get me every time, but I was recently surprised when a product as unsentimental as Windex ruined my mascara.

The heartstring pulling begins when a new dad looks through a freshly cleaned hospital window to see his newborn daughter, and continues as we watch him watching her on the way home through a strategically placed backseat mirror.

Through the father’s eyes (and a lot of sparkling glass surfaces) we watch as the baby girl grows up over the three minute long spot.

Parts of the commercial are a little unrealistic—I mean, find me a parent who has a learning-to-walk toddler and a sparkling clean glass coffee table at the same time—but so much of it hits home.

Between shots of the daughter growing older, we see the dad going off to work as a ship’s captain and missing his little girl. It’s a struggle so many parents know all too well. While more of us are missing our kids from high-rise offices than from the high seas, working parents understand how it can sometimes feel like there’s an ocean between you and your child.

A minute into the ad, the dad comes home with a telescope for his now school-age daughter, and the pair spends time together studying the stars before he heads back to his ship. Shots of the growing girl at home follow images of the father, working away on his boat. When the family reunites, the girl is a little older. Soon she is a teenager in full makeup, applying eyeliner in front of a mirror (presumably cleaned with Windex).

We see the girl graduate, go off to college, follow her passion for science and stars, and get married. The father’s proud but pained expressions are familiar to every parent who has watched their own little one grow up seemingly overnight.

The commercial ends as it began, with the ship’s captain looking through a maternity ward window at his daughter—all grown up and holding her own newborn baby.

There isn’t a single line spoken during the three minute spot, but there doesn’t need to be. This commercial for glass cleaner is clearly saying something we say all the time: They really do grow up so fast.

Who would have thought a Windex commercial could have us weeping?

They say necessity is the mother of invention—and nothing makes you more inventive than motherhood.

Sometimes that means fashioning a diaper out of paper towels and your older child's underpants (true story). Sometimes that means creating an innovative and life-changing weighted baby sleep sack and totally crushing it on Shark Tank. Tara Williams is the latter.

Keep reading Show less
Shop

Why do all of my good parenting or baby-focused inventions come after they've already been invented by someone else? Sigh.

Like the Puj hug hooded baby towel, aka the handiest, softest cotton towel ever created.

Safely removing a wet, slippery baby from the bath can be totally nerve-wracking, and trying to hold onto a towel at the same time without soaking it in the process seems to require an extra arm altogether. It's no wonder so much water ends up on the floor, the countertops, or you(!) after bathing your little one. Their splashing and kicking in the water is beyond adorable, of course, but the clean up after? Not as much.

It sounds simple: Wash your child, sing them a song or two, let them play with some toys, then take them out, place a towel around them, and dry them off. Should be easy, peasy, lemon squeezy, right?

But it hasn't been. It's been more—as one of my favorite memes says—difficult, difficult, lemon difficult. Because until this towel hit the bathtime scene, there was no easy-peasy way to pick up your squirming wet baby without drenching yourself and/or everything around you.

Plus, there is nothing cuter than a baby in a plush hooded towel, right? Well, except when it's paired with a dry, mess-free floor, maybe.

Check out our favorites to make bathtime so much easier:

Keep reading Show less
Shop

21 questions to ask your partner instead of, “How was your day?”

2. If you could do any part of today over again, what would it be?

After a long day of doing seemingly everything, when our partners get home it kind of becomes a habit to ask, "How was your day?" In between prepping dinner, handing off the kids, finishing your own work, we don't exactly get much value from this question. Sure, it may open up the opportunity to complain about that awful thing that happened or excitedly share that presentation you killed at work—but it usually stops there.

I could do a better job of really talking in my relationship. After 12 years and two kids, sometimes all we can come up with post bedtime routine is, "You good? I'm good. Fire up the Netflix."

Keep reading Show less
Love + Village