#Winemom culture is about SO much more than wine—and we need to talk about it

Print Friendly and PDF

While scrolling through Pinterest the other night, I paused on a picture of a wine glass with a decal that said: “this is my me time." I'm not typically a fan of the gear that seems to accompany wine mom culture. But, at that moment, after a long, imperfect day of my own, there was something in that message I could appreciate: At least it was acknowledging moms need time for themselves.

I realized that, for better or worse, joking about being a wine mom is a palatable code for saying “this is hard." That feeling is one just about every parent experiences, often on a daily basis—but it can still be hard to admit, lest we be accused of not appreciating motherhood enough.

This silence does a disservice to us all, especially now that moms "work" an average 98 hours per week (regardless of whether you go to an office) and often don't reach out when they need more help.

The problem comes when the “solution" to the challenges of motherhood is distilled into the simple symbol of a wine glass. And along the way, the culture seems to have become a parody of itself, complete with bottle-sized stem glasses and t-shirts that say things like “they whine, I wine."

Therein lies both the strength and weakness of wine mom culture: It offers an important counter to the societal expectation that moms should be able to do it all, all the time, with a smile on their faces—despite the very real emotional, financial and sociological challenges that come with parenthood. But while wine mom posts may be the vehicle for saying this, wine itself is not the silver bullet to our self-care needs.

The rise of the #winemom

As anyone who watched Betty Draper stir her nightly cocktail on Mad Men knows, alcohol brands have been keen on moms for decades. Now wine seems to be cornering the mommy market: A 2016 survey from Wine Spectator showed that millennials drank 42% of the wine enjoyed in America—with women accounting for two-thirds of high-frequency wine drinkers (meaning those who drank wine weekly) under 30 years old.

"Highly involved female wine drinkers are mostly millennials, are more often urban educated professionals and more ethnically diverse than the typical female wine drinker," said the Wine Market Council in a press release on the findings.

With the average American mom getting less than one hour of alone time per day, every moment of self-care precious. And when those opportunities present themselves, let's be honest, it can feel hard to get motivated to do anything elaborate. Enter: The simple act of uncorking a wine bottle and sitting down on the couch.

But unlike Betty Draper drinking alone, millennials can now broadcast it: That 2016 survey found 50% of millennial wine drinkers shared pictures or posts of their pours on social media, which furthers the sense that frequent drinks are just the norm.

This has also given rise to the wine mom social media community, with a handful of pages related to parenting and wine racking up hundreds of thousands of fans. Among these groups and posts, the common theme isn't just vino, but also venting about parenthood in general—something that still feels very taboo to discuss offline.

"There are still so many topics that seem off-limits because of social media and the backlash you could receive from it," says Angela Principe, who started the Instagram page Mommy's Wine Time in 2016 and now has more than 30,000 followers. "Some days are so crazy that you think, 'I really couldn't make this up.' I like to highlight those days. Those are the days that moms can actually relate to and be thankful that they aren't the only ones going through it."

Moms need more self-care—and support

When Michele Neskey is done with her workday as a physician's assistant, finishes the consultations she does with clients as a health coach and puts her daughter to bed, she doesn't feel an ounce of guilt about pouring a glass of red wine.

She also doesn't have any shame in publicizing her evening drink on social media—even if others have been taken aback. "I've had people comment or message me and say, 'Here you are telling people to live a healthy lifestyle, and you're posting your mojito on Facebook?'"

Surprising as it may be to see a health coach post about drinking on Instagram or her blog, Neskey tells Motherly that being a self-proclaimed "wine mom" is really just about letting others know it's okay to admit when motherhood is challenging.

"It's not really so much about the wine itself, although I do enjoy drinking wine," says Neskey. "It's a moment I can take for myself and say it's been a great day or it's been a horrible day, or I just need a minute to relax."

Having people with whom you can feel able to share your full range of emotions is also essential, Erin Barbossa, a licensed master social worker, tells Motherly.

"Being comfortable about talking about the struggle of motherhood without judgment is all about building relationships built on trust and authenticity," Barbossa says. "Sometimes we discredit or invalidate someone else's struggle by bringing up the joys or unconditional love that comes with motherhood."

For many people, the wine mom community seems to offer this safe space where you can vent without fear of someone saying, "But it's all so worth it!" The problem arises when the digital community or nightly glass of wine is seen as a replacement for personal relationships or substantive self-care alternatives.

"It's interesting that 'wine time' is more socially acceptable than healthy forms of self-care like yoga, massages and therapy," Barbossa says. "Being in community with other women and moms can feel restorative, but checking in with yourself about 'is this nurturing and restorative? Or am I numbing?' is a good place to start."

Registered psychologist Dr. Melanie Badali is also less convinced of the merits of wine mom social media posts in particular. "Using humor to connect with others and foster a sense of belonging or group membership can be beneficial," Badali says. "However, doing it in a way that promotes risky use of alcohol is not helpful."

According to current guidelines from the Office of Disease Prevention and Health Promotion, moderate alcohol consumption is defined as an average of one drink or less per day for women. But with oversized wine glasses adorned with "mommy's sippy cup" and memes that say things like "the most expensive part of having kids is all the wine you have to drink," it may seem like drinking moderately doesn't grant you admittance to the wine mom club.

Remember that wine isn't the 'solution'

assets.rbl.ms

Jody Allard, a mother of seven, tells Motherly she isn't necessarily opposed to others drinking in moderation. But the experience of being in a relationship with an alcoholic led her to cut drinking from her own life and become more mindful of how she unwinds.

"I decided to try to stop worrying about other people's problems and to start really focusing on myself. That led me to therapy, where I began to work through some of my own issues and establish healthier methods of dealing with stress," Allard says. "I was committed to being healthy and setting a good example for my kids, and part of that included functional ways of coping with stress and modeling self-compassion."

To Allard, the biggest problem with wine mom culture is that it may hold people back from seeking the emotional support they really need. She adds, "What concerns me about this approach is that it's specifically setting out alcohol as a solution to your problems and a method of self-care."

In Badali's view, there should be more emphasis on the healthy middle ground "somewhere between super moms and wine moms." She says, "We need to be creating a culture where you can ask for help and take breaks without feeling guilty rather than one that promotes alcohol use as a source of identity, belongingness and reward."

For that reason, it's worthwhile to see the good represented in wine mom culture: It presents a chance for people to connect. It's a way for us to give ourselves a break. And it's an acknowledgment of the fact that some days are harder than others.

But perhaps the best takeaway from the popularity of wine mom culture it is that we should all do a better job of validating each other's experiences with motherhood—whether over a glass of wine, a cup or coffee or no drink at all.

[This post was originally published on April 4, 2018. It has been updated.]

You might also like:

The very best of Motherly — delivered when you need it most.
Subscribe for inspiration, empowering articles and expert tips to rock your best #momlife.

Subscribe for inspiration, empowering articles and expert tips to rock your best #momlife.

Thanks for subscribing!

Check your email for a confirmation message.

Things We're Loving

It was a historical moment for the world and a scary moment for a woman who had just become a mother for the first time. When the Duchess of Cambridge stepped out of the Lindo Wing at St. Mary's Hospital on July 22, 2013, with her new baby in her arms she was happy—but understandably scared, too.

Kate Middleton recently appeared on Giovanna Fletcher's Happy Mum, Happy Baby podcast and when Fletcher asked her about her postpartum debut Kate said she felt a little freaked out when she stepped out with her newborn.

"Yeah, slightly terrifying, slightly terrifying, I'm not going to lie," Kate said.

During the podcast the Duchess opened up about her pregnancy and birth experiences, explaining how much hypnobirthing helped her and that she didn't know whether she was delivering a prince or princess until Prince George was born as she'd opted to be surprised.

She was surprised and thrilled when she met her son, and looked forward to post-pregnancy life after spending her pregnancy quite ill with hyperemesis gravidarum (a seriously debilitating form of extreme morning sickness). She was happy, but was also (very understandably) overwhelmed. In addition to all the pressure new moms feel, Kate had an army of photographers waiting outside the hospital for her.

"Everything goes in a bit of a blur. I think, yeah I did stay in hospital overnight, I remember it was one of the hottest days and night with huge thunderstorms so I didn't get a huge amount of sleep, but George did, which was really great," she explained. "I was keen to get home because, for me, being in hospital, I had all the memories of being in hospital because of being sick [with acute morning sickness] so it wasn't a place I wanted to hang around in. So, I was really desperate to get home and get back to normality."

Kate wanted to get home, but she also did want to share her baby boy with the public who had been so supportive of her young family, she explains.

"Everyone had been so supportive and both William and I were really conscious that this was something that everyone was excited about and you know we're hugely grateful for the support that the public had shown us, and actually for us to be able to share that joy and appreciation with the public, I felt was really important," she shared, adding that "Equally it was coupled with a newborn baby, and inexperienced parents, and the uncertainty of what that held, so there were all sorts of mixed emotions."

"All sorts of mixed emotions."

The now-iconic images of The Duke and Duchess of Cambridge exiting the hospital with their firstborn have gone down in history, but so has Kate's bravery that day.

There's been a lot written about whether those pictures put pressure on other moms who might not feel ready for heels and blowouts right after giving birth, but one thing critics of the photos often miss is the positive impact it had on other young women.

Yes, Kate looked beautiful, but she also looked like a woman whose body had just given birth—and the iconic images of her in that polka-dot dress taught a generation of women that the female body isn't an elastic band and that recovering from birth takes time.

"I, myself remember being really surprised when Kate Middleton came out of the hospital holding Prince George," Tina, now a mom herself and a model of postpartum realness in Mothercare's "Body Proud Mums campaign" explained last year.

Tina recalls how Kate's postpartum appearance showed her a reality society hadn't: "She had the baby bump, and I remember being surprised that your belly doesn't just go down after giving birth. I also thought how stupid I was to have ever thought it would. I guess pre-children you just have unrealistic expectations."

Tina wasn't stupid, she just hadn't been shown the truth.

So thank you, Kate, for stepping out of that hospital in 2013, despite being terrified, and showing the world your beautiful baby and your bump.


News

[Editor's note: Motherly is committed to covering all relevant presidential candidate plans as we approach the 2020 election. We are making efforts to get information from all candidates. Motherly does not endorse any political party or candidate. We stand with and for mothers and advocate for solutions that will reduce maternal stress and benefit women, families and the country.]

If you've been following the Democratic candidates online you've likely noticed that Amy Klobuchar's 24-year-old daughter, Abigail Klobuchar Bessler, frequently appears in her mother's social media and at campaign events. In fact, Washington Post columnist Karen Tumulty recently declared "Amy Klobuchar's daughter wins Iowans for her mother, one hotdish at a time."

FEATURED VIDEO

It is fitting that Abigail is one of Klobuchar's biggest supporters and her most popular surrogate, as her birth is the reason why her mom entered politics in the first place. Klobuchar was wheeled out of the hospital, without her baby, 24 hours after giving birth and decided to fight to save other mothers from the same fate.

Back in 1995, Abigail was born without the ability to swallow, and as The Washington Post's Marc Fisher reports, Klobuchar was soon discharged and forced to leave her baby behind. Klobuchar and her husband checked into a nearby hotel so that they could return to the hospital every three hours to pump breastmilk for Abigail.

Klobuchar wore her hospital gown for three days, going back and forth from the hospital to the hotel. Her experience sounds extreme in the age of family centered care, but it was pretty normal at the time. Back in the mid-90s rapid postpartum discharge was a common occurrence in American hospitals, as insurance companies aimed to keep costs down by getting moms out of the hospitals ASAP.

"I saw it as injustice for moms. I thought if men had babies, this would never happen. It was one of those one-size-fits-all policies that just didn't allow for any humanity. You've been up for 48 hours, you're a brand-new mom and you have no idea what you're doing, and they kick you out. You don't know if your child's going to live," Klobuchar said, decades later.

She wasn't a politician yet, but she was a lawyer and a new mom determined to change things, so, as she told Lisa DePaulo for Elle back in 2010, Klobuchar gathered up "six of her 'closest pregnant friends'" and successfully lobbied for Minnesota to guarantee new moms a 48-hour hospital stay.

"When some lobbyists wanted to delay the time until the bill took effect," Klobuchar recalled, they had to ask when it should take effect. "All my pregnant friends raised their hands and said, `Now," she said.

It worked, and the mom who was wheeled out of the hospital too soon became a mom on the road to political success.

In 2006 Klobuchar became the first woman elected as senator in Minnesota's history. In 2020 she hopes to be the first woman elected as President. She placed third in the New Hampshire primary this week, prompting pundits to declare her a "serious candidate."

Abigail Klobuchar Bessler says her mom has always been serious about fighting for families, and the 24-year-old is so serious about supporting her mom that she's using up all her PTO from her job in New York City Council's office to do it, telling TIME: "Who better to talk about my mom than someone who's known her her whole life?"

News

Gabrielle Union + Dwyane Wade have been blended family goals, an inspiration to those struggling with infertility and now they are an inspiration to parents of trans kids and supporters of trans rights.

This week Wade appeared on The Ellen DeGeneres Show, and spoke about his 12-year-old daughter Zaya coming out as transgender and Union posted a beautiful video + caption to Instagram, inviting fans to "meet Zaya."

In the video Zaya is riding in a golf cart with her dad and dropping wisdom. She says: "Just be true to yourself, because what's the point of even living on this earth if you're going to try to be someone you're not?...Be true and don't really care what the 'stereotypical' way of being you is."

FEATURED VIDEO

Union was so impressed by her step-daughter, captioning the video: "She's compassionate, loving, whip smart and we are so proud of her. It's Ok to listen to, love & respect your children exactly as they are. Love and light good people."

Later in the week Union addressed criticism of Zaya's transition on Twitter, writing: "This has been a journey. We're still humbly learning but we decided quickly w/ our family that we wouldn't be led by fear. We refuse to sacrifice the freedom to live authentically becuz we are afraid of what ppl might say. U have the ability to learn & evolve."

Zaya's big brother is also on her side. Newly 18-year-old Zaire posted the cutest throwback pic from when he and Zaya were just little kids, noting how the siblings were and are best friends.

"Man, I remember bugging my mom as a kid telling her I wanted a brother so bad. I was the only child looking for company and someone to look after and take care of," Zaire began his caption. "I have been blessed to have my best friend, Zaya with me for 12 years. We did everything together … we fought, we played, we laughed and we cried. But the one thing we never did was leave each other behind."

Zaire continued: "I've told you that I would lay my life down to make sure you are ten toes down and happy on this earth," he told his younger sibling. "I don't care what they think Z, you are my best friend and I love you kid, and if it means anything, just know there's no love lost on this side ✊🏾"

We are so impressed and inspired by the love Zaya's family is showing her (and other kids by sharing this story publicly). You've got this Zaya!

News

The Duchess of Cambridge is opening up about the meditative method that helped her deliver all three of her children and helped her cope with pregnancies made challenging by hyperemesis gravidarum (HG), a seriously debilitating form of pregnancy nausea and vomiting.

The former Kate Middleton says she relied on hypnobirth, which is routinely used at the hospital where she delivered. In a new interview on the Happy Mum, Happy Baby podcast with Giovanna Fletcher, Kate explained, "I saw the power of it really, the meditation and the deep breathing and things like that—that they teach you in hypnobirthing—when I was really sick and actually I realized that this was something I could take control of, I suppose, during labor," she said.

FEATURED VIDEO

The Duchess explained: "It was through hyperemesis that I really realized the power of the mind over the body because I really had to try everything to try and help me through it."

So what is hypnobirthing?

Well, it's not the party trick hypnosis commonly portrayed in pop culture. It's more of a form of meditation proven to help mothers relax during childbirth. It involves visualization, breathing techniques, guided meditation and sometimes massage.

It can be used during vaginal births and C-sections (and, as Kate proves, even when you're not giving birth but dealing with other challenges). Research indicates hypnobirth may make labor faster and reduce the risk of C-section, and that it can reduce a mom's fear and anxiety. Classes on hypnobirthing are available in most major cities (many experts recommend taking them when you're around 25 to 30 weeks), and several companies offer online courses as well.

Colleen Temple shares her experience. "Pre-hypnobirthing, I would literally cry on the spot when I thought about going into labor. Post-hypnobirthing? I felt empowered, strong, prepared and very ready to birth my baby. It transformed my mindset completely," she previously wrote for Motherly.

"With the help of the meditations and affirmations used in hypnobirthing, the fear of the unknown that I had before the course started shifted into the ability to truly trust that my body and my baby were going to do exactly what they needed to do to bring my little one safely into this world," shares Temple.

The mind can be a powerful thing, and Temple and the Duchess have plenty of company on team hypnobirth. Mogul mama Jessica Alba is also a fan. She told Ellen it's not weird, and is something women can involve their partners in. "My husband takes me through sort of a meditation. He'll say, 'you're relaxed, and you're floating on clouds while you're going through labor and your contractions. I'm just concentrating on breathing and staying relaxed," she explained.

The Duke of Cambridge wasn't quite as into it as Alba's husband, but that's because it was more of Kate's thing. "I'm not going to say that William was standing there sort of, chanting sweet nothings at me. He definitely wasn't! I didn't even ask him about it, but it was just something I wanted to do for myself," she said on the Happy Mum, Happy Baby podcast.

Every mama should have things she wants to do for herself, and pregnant or not, meditation can be a great form of self-care.

[A version of this post was previously published April 26, 2018. It has been updated.]





News
Motherly provides information of a general nature and is designed for educational purposes only. This site does not provide medical advice, diagnosis or treatment.Your use of the site indicates your agreement to be bound by our  Terms of Use and Privacy Policy. Information on our advertising guidelines can be found here.