Words like "amazing," "magical" and "life-saver" are common in online reviews and celebrities love it, but at $1,295.00 the SNOO's purchase price puts it out of reach for most parents.
But...starting today, anyone can rent a SNOO for $4.90 a day, and there is a special offer on right now for $3.50 a day for the first month on orders before the end of the month. (The first month will cost $273.00 due to a refundable security deposit of $175.)
AND you can even add a rental to your baby registry through Babylist.
If Karp's book, The Happiest Baby on the Block, was a game-changer for sleep-deprived parents, the SNOO is a whole new sport. The invention is built on years of MIT research and basically turned Karp's vast amount of baby sleep knowledge into a robotic night nurse. Parents swear by the high-tech bassinet which responds to a baby's cries while also keeping them safely swaddled on their back.
On Dax Shepard's Armchair Expert podcast, father of two Ashton Kutcher described the SNOO as "an oscillating bed…it has a sensor in it so the louder the kid cries, the faster it goes and puts the kid back to sleep, it's incredible."
But Ashton Kutcher is in the kind of income bracket where a $1,295.00 price tag isn't an issue. Most of us aren't.
In recent months though companies like Hulu and Snap have started offering SNOO rentals to employees as a perk in the hope that "well-rested parents will lead to better employee retention," CNBC reports.
Now any parent can get a SNOO for a few months and be better rested no matter where they work, and your friends and family can even pitch in.
While a $1,295.00 SNOO may go unpurchased on a baby registry, friends and family may be more inclined to buy you a month of SNOO rental for $148.95 a month.
Don't worry, the units are cleaned with "baby-safe, hospital-approved products" between families and fully tested, tuned and certified for safety for before being rented out again.
So if you've ever wanted a SNOO but just couldn't justify the price tag, now's your chance to have the Instagrammable bassinet celebrities (and sleepy babies) love.