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Little girl indoors looking outside

New poll reveals how little freedom kids have today—and why experts say it’s hurting them

Digital devices are deeply embedded in modern childhood, and the Harris Poll shows just how much they shape kids’ daily lives.

Updated Sep. 02, 2025
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Why pets are drawn to pregnant bellies—and what it means for baby

As their paws pressed down, her unborn baby kicked back, as if saying hello to his furry siblings.

Updated Aug. 29, 2025
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Updated Sep. 03, 2025

2025 State of Motherhood Survey

Motherhood can be so many things. And we want to hear what it’s like for you in 2025.

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Rural america maternal care

Pregnant moms are losing safe places to give birth—and rural families are paying the price

Because in parts of rural America, it’s not just hard to find a place to give birth. It’s becoming nearly impossible.

Updated Aug. 08, 2025
a pregnant woman eating a salad to reduce stress during pregnancy

Why stress during pregnancy affects your baby’s gut health

“The upshot is that pregnant women should be pampered if we want the best for their babies.”

Updated Jul. 31, 2025
a baby sleeping in a basket - French baby names

French baby names are having a moment—and Olivia Culpo’s pick shows exactly why

French baby names offer a quiet magic that touches on meaning, sound, and feeling all at once.

Updated Jul. 17, 2025
toddler bedtime talk

This little girl’s bedtime clapback proves kids always have the last word

“Kids always know exactly how to cut you down at bedtime 😂.”

Updated Sep. 04, 2025
toddler waiting for blankie in the laundry

This viral blankie story proves kids know exactly what they need to feel safe

When the youngest gets attention, the oldest often steps in with their own showstopper act.

Updated Sep. 04, 2025
Daycare gap

 $1,650 in the U.S. vs. $120 in Sweden: How one video highlights the daycare gap that’s frustrating parents

The comparison has struck a nerve and sparked conversations about what kind of daycare system parents deserve.

Updated Sep. 03, 2025
Back to school

Parents say they’ll go into debt to help kids fit in—here’s how to navigate back-to-school pressure

Parents of K–12 and college students plan to spend an average of $741 this year—$200 more than last year.

Updated Sep. 03, 2025
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Pregnant? Bookmark these 13 articles now

A guide for every stage in your incredible journey.

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Women's History Month - Mom and grandma reading a book to her son

6 ways to celebrate Women’s History Month with your kids

Make memories while building lasting knowledge with these fun and easy ideas.

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State of Motherhood

This time-lapse proves moms are never off the clock

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We started our curated This is: Birth film series to give representation to the many varied ways that women give birth. Shot by talented independent videographers, these birth films can be a resource for the expecting mama or anyone who is curious to see what birth really looks like.
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As an ‘experienced mom,’ this is my best advice for creating a baby registry

Many sweet milestones are in the not too distant future. It helps to prepare now!

Updated Jan. 09, 2023
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20 tried-and-true products to prioritize on your baby registry

Real parents back these products up with glowing reviews.

Updated Jan. 09, 2023
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Target’s Year of Benefits makes starting a baby registry even better

We're talking about months and months of perks!

Updated Jan. 09, 2023
woman doing yoga

Motherhood has made me stop seeing my hormones as the enemy—and recognize them as the miracle they are

Recognizing the way my body’s biology works has made me feel like a superhero.

Updated Aug. 10, 2022
mom and kid with toys

I learned how to share control with my kids in an unlikely way: a shopping app

We didn't have a framework of when to say yes for buying toys, or even how to make these decisions. Until now.

Updated Jan. 18, 2023
Snapshot of Wren Eleanor's TikTok profile

‘Wren Eleanor’ TikTok controversy inspires moms everywhere to remove kids from social media

A toddler TikTok account with 17 million followers is attracting scrutiny from moms everywhere.

Updated Aug. 09, 2022
mom and kids running in a park

3 ways to upgrade boring family activities to get kids moving

Learn how to gamify activities for your kids and get them excited about moving!

Updated Jan. 18, 2023
mom and daughter with foreheads pressed against each other eating ice cream

Being a mom hasn’t hurt my career—it helped

From being consistent to praising publicly, criticizing privately, here are the parenting and leadership rules that I (try to) live by.

Updated Jan. 18, 2023
teen on smartphone - what age should a kid get a phone

What age should a kid get a phone? It may be later than you think

The debate over when to give kids smartphones is on.

Updated Feb. 09, 2023
mom and baby playing on bed - bonding with your baby

How to foster deeper connections with your baby

"Distractions are everywhere, and we often forget to ground ourselves before connecting with our baby so we can be fully present"

Updated Jan. 18, 2023
kid playing with toys all over floor

Let your kids make the mess

Because messes can be cleaned.

Updated Sep. 07, 2022
Mom holding her newborn

New study shows just how financially devastating unpaid maternity leave is for US families

A survey of 1,001 employed women found that 74% wouldn’t have any cash savings left after eight weeks of unpaid maternity leave .

Updated Aug. 08, 2022
woman angry at iphone

Moms to Instagram: We want our friends and family back

"The news that Instagram (and, to a lesser extent, Facebook) is shifting away from a friends and family model to a content creator model had a lot of moms wondering, where in the world is my social network?"

Updated Jul. 28, 2022
woman sitting on the living room floor

5 ways to manage the Sunday Scaries as a mom

1. Check your thoughts, and then challenge them

Updated Sep. 07, 2022
Mom in viral TikTok on entitled family

Viral TikTok reminds us that our family isn’t entitled to a relationship with our kids

This mom raises a great point about family relationships regarding your baby.

Updated Jul. 27, 2022
kristen bell and dax shepard on vacation

Kristen Bell says her daughters finally sleep in their own beds—and we are cheering for her 👏

"You can congratulate me—we did it, they now sleep in their room on beds right next to each other and they cuddle with each other instead of us."

Updated Jul. 27, 2022
mom and son playing on playground

I’m an antisocial mom raising a social kid

I hadn’t thought about how my homebody tendencies were keeping my son from building relationships and creating memories outside of our home, with other people. 

Updated Sep. 07, 2022
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