Best Amazon Prime Day deals 2021—get ready to shop for your entire family

We'll continue updating as more deals pop up.

Best Amazon Prime Day deals 2021—get ready to shop for your entire family

Amazon Prime Day 2021 is here! We know you're busy so we're providing live coverage throughout the days to ensure you get the best deals possible without having to sift through the thousands of items.

Plus, you can check out the Prime Day page, dedicated to the best of the best deals and offers. And, keep this page open as we will be updating with more deals as they pop up.

Here's what to shop this year!

Baby Products + Gear Deals

Owlet Duo Smart Baby Monitor


30% off original $399


Líllé Baby Carriers


Up to 35% off select styles. Prices start at $69.30


Petunia Pickle Bottom 

20% off select diaper bags and accessories. Prices vary.


Moby Wrap Baby Carriers


20% off select styles. Prices vary.


eufy Video Baby Monitor 


$20 off original $159.99


Mompush Full-Size Standard Stroller

Mompush Full-Size Standard Stroller

30% off original $499.99


Baby Clothing 


Up to 30% brands like Simple Joys by Carter's and Moon and Back by Hanna Andersson. Prices start at $9.80


Baby Basics Kit by FridaBaby

39% off original $39.99


Willow Wearable Breast Pump Generation 3

Willow Hands-Free, Portable, in-Bra Double Electric Breast Pump with App

20% off original $499.99


Willow Milk Containers


20% off original $49.99


Miku Smart Baby Monitor 


$75 off original $399


Joolz Strollers

20% off entire line

Lansinoh Manual Breast Pump


29% off original $39.99


Lansinoh Organic Nipple Balm


26% off original $14.99


Elvie Curve Manual Wearable Breast Pump


20% off original $49.99


Elvie Catch Secure Milk Collection Cups


20% off original $34.99


Babyganics Diapers


35% off select sizes

Loulou Lollipop Pacifier Clips


33% off select styles original $14.99-$17


Babyganics Wipes

35% off select packages

Earth Mama Vegan Nipple Butter (2-pack)


20% off original $23.29


EmBeba Natural Diaper Rash Cream


50% off original $14.99


Lansinoh Washable Nursing Pads (8 count)


20% off original $26.34


Bella Tunno Silicone Bibs


25% off all styles (with code 25BELLATUNNO) original $15


Toys + Games Deals

Schwinn Balance Bike


34% off original $99.99


KidKraft Modern White Play Kitchen


61% off original $169.99


Tonie Pink Starter Set


33% off original $149.98




30% off original $119.99


Hanging Tree Tent


20% off original $99.99


Crayola Inspiration Art Case Coloring Set

Crayola Inspiration Art Case Coloring Set

40% off original $24.99


Cra-Z-Art Retro Magna Doodle

33% off original $14.97


3Doodler Start Essentials 3D Pen Set

3Doodler Start Essentials 3D Pen Set

48% off original $49.99


VTech Sit-To-Stand Learning Walker

Vt tech sit to stand walker

36% off original $37.99


Easy Playhouse Fairy Tale Castle


39% off original $34.99


Yoto Player + Bundles


20% off original $99.99-$124.99


Crayola Paper Maker

40% off original $20.69


LEGO Classic Large Creative Brick Box

LEGO Classic Large Creative Brick Bo

37% off original $59.99


OSMO Learning Kits and Games


30% off select kits and games originally $29.99-159.98


Back-to-School Deals

Bentgo Kids Lunch Box


Up to 28% off original $39.99


Stasher Reusable Silicone Bags


30% off select styles and bundles, prices vary starting at $6.99


Nathan James, Telos Home Office Computer Desk


33% off original $161.94


Home + Tech Deals

Amazon Fire 7 Kids Tablet


40% off original $99.99


Vitamix A3300 Ascent Series Smart Blender


36% off original $499.95


Bissell Smart Purifier


30% off original $229.99


nuLOOM Moroccan Blythe Area Rug


24% off original $314.40


Mohawk Home Aurora Solar System Rug

29% off original $94.99


COSORI Smart WiFi Air Fryer


30% off original $119.99


Echo Dot (4th Gen) Kids

42% off original $59.99


Tile Pro

Tile Pro

30% off original $34.99


Instant Pot Duo Crisp 11 in 1

35% off original $199.99


sodastream Fizzi


44% off original $89.99


ESPRO Insulated Coffee French Press


25% off original $44.95


Cricut Explore Air 2, Mint

32% off original $249.99


TruSens Smart Air Purifiers

20% off medium + large sizes

Brrrn Slide Board


$75 off original $229.99 (5 foot style)

$75 off original $299.99 (6 foot adjustable)


Edn smallgarden


20% off original $199.99


Biteaway Bug Bite Relief Treatment


30% off original $39.99


Fashion + Style Deals

Women's High Waist Biker Shorts


33% off original $20.99


Proof Leak Proof Underwear


20% off all styles originally $25-43


True & Co. Bras

True and Co bras

30% off select styles


Beauty Deals

REVLON One-Step Hair Dryer And Volumizer Hot Air Brush


25% off original $59.99 + $10 coupon!


NuFACE Advanced Facial Toning Kit


30% off original $339


Ursa Major

ursa major

20% off entire line, prices vary


Mario Badescu


30% off entire line, prices vary


Mustela Mineral Sunscreen


35% off original $16.50


Mustela Baby Gentle Cleansing Gel


40% off original $16.99


Mustela Baby Bath Time Gift Set


30% off original $28


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

In This Article

The HATCH Mama collection is everything your pregnant body needs right now

Their oil is the only thing that stopped my belly from itching as it grew bigger.

Conz Preti

Let me start by saying I'm not a fan of moisturizing. I hate being wet and sticky and after applying product to my body, I have to stand around awkwardly until I'm fully air-dried—a practice that is not compatible with having three kids under the age of 3. However, as someone who has carried three children in her body, I also know how much your belly needs hydration as the baby grows.

This was especially true with my second pregnancy. My belly popped way sooner (a thing that happens with subsequent pregnancies) and on top of that, I was carrying twins, which meant I became super pregnant super fast. My belly was itching constantly from the skin stretching (I checked with my doctor to make sure I didn't have Cholestasis) and there was no scratching in the world that could ease my discomfort. My doula recommended the HATCH Mama belly oil and changed my life. The oil is nourishing—but more important to me, quick-drying—so I could apply it all over my planet-sized twin belly and get dressed immediately after without having my clothes ruined nor stuck to my body. Because of how much I loved the oil, I tested other products, and let me tell you, they're all equally amazing.

Curious about the HATCH Mama collection? All of their products are non-toxic and mama-safe, designed to help pregnant people overcome the challenges unique to pregnancy. As their website claims, "from stretch marks to thinning hair, to sleepless nights, we're helping you tackle every prenatal and postnatal beauty issue head-on so you can continue to feel like the best version of you." I'm here for all of this. For the entire Hatch Beauty collection click here.

Here are my favorite products from HATCH Mama:

Belly oil


Intensely hydrating + fantastic at reducing the appearance of stretch marks and scars, this will be your favorite through pregnancy + beyond.


Belly mask


Not only does it help to minimize the appearance of stretch masks + scars during pregnancy + postpartum, but there is a little non-toxic wink (and that's to you, mama.)


Nipple + lip ointment 


Calming + soothing, this magic sauce is lanolin-free & made of tropical butters and super fruits. I'm not lying when I say you will not want to stop using this, even way after birth.


Belly tattoos


A very rock and roll way to honor your bump. And non-toxic + plant-based at that!


This article was originally published in March 2021. It has been updated.

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


Motherly created the flexible online birth class moms need

The Motherly Birth Class is completely online, which means you can take the class at your own pace.

Taking a birth class is a pregnancy milestone. Whether you've been excited to take a birth class for a long time or have just recently decided that you wanted to take one, sitting down for that first lesson feels big—spoiler alert, this is really happening! But finding time for a birth class isn't as easy as it would seem.

We know new parents are busy (hello, understatement of the year). Between diaper changes, pediatrician appointments, healing from birth and the general adjustment to #newparentlife, the days can fill up quickly. But a lot of people are caught off guard by how busy pregnancy can be, too! That first trimester is so often full of symptoms—like nausea and fatigue—that can make previously easy or simple tasks exhausting. The second trimester begins and (usually) we start to feel better. But then our days get filled with planning out baby registries and deciding on questions like, "Where will this tiny new human sleep?" And before you know it, it's the third trimester—and, well, then you're in the home stretch. Plus there are so many appointments!

All this to say that we get how busy you are—and how hard that might make it to fit in a birth class.

And that's why we created The Motherly Birth Class. The Motherly Birth Class is completely online, which means you can take the class at your own pace.

Think you'll want to watch each lesson a few times over? Great!

Due date's next week and you need the option to take a birth class very quickly? No problem!

Like everything at Motherly, we designed this class with you in mind.

Taught by Certified Nurse-Midwife Diana Spalding (who also wrote "The Motherly Guide to Becoming Mama"), this class is broken into 12 lessons—and you get to control how and when you watch them. We'll teach you about what your (amazing) body is up to in labor, how to decide when it's time to head to the hospital or birth center (or when to call your home birth midwife), what your options are for coping with pain and so much more.

When you sign up for The Motherly Birth Class, you'll get access to a downloadable workbook and meditations. Plus, you'll be invited to join our supportive private online community (where you can chat with the class instructor!)

Oh, one more thing: Your insurance or flexible spending account might even able to able to cover the cost of this class.

Pregnancy is wonderful—but it's a lot. You deserve a birth class that works for you and empowers you to have your best birth. Because vaginal or Cesarean, unmedicated or medication, birth is incredible. And you are the star of it all.

You've got this.

Sign up for The Motherly Birth Class today!

The Motherly Birth Class


Take our completely digital birth class from the comfort of your living room. We'll help you have your best birth—because you deserve it.


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


This post is sponsored by BABYBJÖRN. Thank you for supporting the brands that support Motherly and mamas.


14 toys that will keep your kids entertained inside *and* outside

They transition seamlessly for indoor play.

Keeping kids entertained is a battle for all seasons. When it's warm and sunny, the options seem endless. Get them outside and get them moving. When it's cold or rainy, it gets a little tricker.

So with that in mind, we've rounded up some of the best toys for toddlers and kids that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, many are Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these indoor outdoor toys are sure to keep little ones engaged and entertained.

Secret Agent play set


This set has everything your little secret agent needs to solve whatever case they might encounter: an ID badge, finger scanner, walkie-talkie handset, L-shaped scale and coloring comic (a printable file is also available for online download) along with a handy belt to carry it all along. Neighborhood watch? Watch out.


Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


Stepping Stones


Kiddos can jump, stretch, climb and balance with these non-slip stepping stones. The 20-piece set can be arranged in countless configurations to create obstacle courses, games or whatever they can dream up.


Wooden doll stroller

Janod wooden doll stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.


Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.


Sensory play set


Filled with sand or water, this compact-sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


Foam pogo stick


Designed for ages 3 and up, My First Flybar offers kiddos who are too young for a pogo stick a frustration-free way to get their jump on. The wide foam base and stretchy bungee cord "stick" is sturdy enough to withstand indoor and outdoor use and makes a super fun addition to driveway obstacle courses and backyard races. Full disclosure—it squeaks when they bounce, but don't let that be a deterrent. One clever reviewer noted that with a pair of needle-nose pliers, you can surgically remove that sucker without damaging the base.




Whether they're digging up sand in the backyard or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? It's made from recycled plastic milk cartons.


Hopper ball

Hopper ball

Burn off all that extra energy hippity hopping across the lawn or the living room! This hopper ball is one of the top rated versions on Amazon as it's thicker and more durable than most. It also comes with a hand pump to make inflation quick and easy.


Pull-along ducks


There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


Rocking chair seesaw


This built-to-last rocking seesaw is a fun way to get the wiggles out in the grass or in the playroom. The sturdy design can support up to 77 pounds, so even older kiddos can get in on the action.


Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


20 Halloween costume ideas for the whole family

Because dressing up isn't just for kids!


Dressing up for Halloween isn't just for kids! There are so many creative ideas that are fun for everyone—the whole family can participate. If you're in the market for the best family Halloween costumes, you're in luck. Instagram is prime real estate when it comes to creative Halloween costume ideas for every member of your family (even the four-legged ones).

Make trick-or-treating all the more fun with coordinated costumes for your entire fam! From of-the-moment pop culture references to tried-and-true classics, we've got you covered.

Here are the top family Halloween costumes, according to Instagram:

Under the Sea, Disney-style

Cruella and her beloved Dalmatians 

Zoinks! Jinkies! A family mystery adventure

It's a Mario Party!

Corpse bride, but make it cute

A 'Yabba Dabba Do' Halloweek

An easy-peasy Halloweenie (family PJs are the BEST)

A Victorian vampire family is ALWAYS in style

Old MacDonald had a farm, alright

The cutest 'Nightmare Before Christmas' ever

A 'Greased Lightening' gang!

Family love, to infinity and beyond!

An absolutely 'Pooh'-tiful Halloween idea!

Because parents love 'Descendants' just as much as kids do

The force will be with you always in these costumes!

A 'derby'-lightful Halloween idea for your inner Horse Girl

Super suits for the whole 'Incredible' family!

Those baby sharks aren't as harmless as they look (this family NAILED it)

Winner, winner, Princess Bride dinner (OMG those R.O.U.S. costumes)

What can we say, except 'You're Welcome'