When it comes to the demands of motherhood, you need patience, resilience, and most practically—a comfortable pair of shoes. That's why we couldn't be more excited that two of our favorite brands, Keds and HATCH, have teamed up to create a collection of mama-inspired sneakers.
HATCH, the obsession-worthy maternity brand is a go-to for stylish mamas who can't resist their effortless elevated basics like buttery-soft tees, slouch dresses and versatile one-piece jumpsuits. And Keds, well, do they really need an introduction? Chances are, you've owned at least one pair in your lifetime. (After all, they paired perfectly with culottes and Umbros back in the day.)
"With all that women do, and with their strength and hardworking attitude, I wanted to give them something they could run and walk in by a brand known for ease, community and comfort," says Ariane Goldman, Founder of HATCH Collection .
The collection, which launched today includes subtle updates, like gold foil MAMA stamps and sweet pops of pink to some of Keds most popular styles—the Ace, Champion and Double Decker. The minimalist sneakers feature extra-cushiony footbeds, added ventilation and optional added width to keep you comfy whether you're sporting a bump or chasing toddlers across the playground.
Check out the Keds x HATCH sneaker collection and snag your go-to summer style before they sell out!
Looking for a do-it-all sneaker that pairs with everything from jeans and tees to chic LBDs? The Keds x HATCH ace is at your service, mama. The minimalist fave is upgraded with added pops of pink and a luxe gold call out of your favorite title on the heel.
Classic with a twist! Keds gave their iconic style—the Keds Champion—some hits of pink, "MAMA" printed tongues and a splash of signature HATCH hearts on cushiony footbed to create the perfect summer sneaker. They've also got extra ventilation to keep you cool and a soft leather heel lining for added comfort on your strolls about town. Bonus points for their organic cotton fabric and wide-width options!
Slip-ons are a pregnant mama's BFF—especially when they're made of stretchy French terry inspired by the HATCH tees we're totally obsessed with. The striped Double Decker style features extra-cushy footbeds and a supportive rubber outsole to pamper any foot—pregnant or not.