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baby gear

Viral & Trending

Viral TikTok video captures the bittersweet emotions of saying goodbye to the baby crib

Registry

Adventuring with kids? Yes, you need a stroller wagon.

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12 baby registry essentials for family adventures

Baby Shopping Guides

These are the 5 best carriers–according to a babywearing expert

Safety

Boppy recalls millions of newborn loungers after products linked to infant deaths

Baby Shopping Guides

13 useful baby products to leave at grandma’s house

Baby

This play mat has over 400 5-star reviews 🙌

Ages & Stages

11 splurge-worthy items for your baby registry that are totally worth it

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Traveling with baby just got easier 🙌

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Target now sells this affordable luxury stroller brand and it’s half the price you’d expect

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11 best baby bathtubs that don’t require a second set of hands

Baby Shopping Guides

Taking baby to the beach? 17 must-have products ⛱️

Baby

When can your baby sleep with a blanket? Experts say it’s older than you think

Parenting

These are the products I wish I registered for as a first-time mom

Baby

3 genius products that make bathtime with baby so much easier

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The 20 best gifts new mamas don’t realize they need 🙌

Shop

Walmart Deals for Days competes with Amazon + Target for best summer sale

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Prime Day isn’t the only sale in town: Target Deal Days are here

Baby

Diapers are about to get even more expensive

Baby Shopping Guides

This portable high chair is the best $35 you’ll spend this summer

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This stroller deal seems too good to be true (but it’s for real!)

Baby Shopping Guides

How to create a Montessori-inspired baby registry

Baby Shopping Guides

5 essentials for baby’s nursery—sweet dreams, guaranteed

Ages & Stages

I tested having 3 car seats across—this is what I learned

Our Partners

12 overlooked baby gear items to add to your registry

Baby Shopping Guides

11 best baby monitors to give you peace of mind

Baby Shopping Guides

15 products that make traveling with baby so much easier

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This new stroller is the only one parents need

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These are the best bath time products you can get for under $20

Ages & Stages

10 must-have registry items that will change your life, mama

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My village lives far away—but my Target baby registry helped them support me from afar

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These 10 baby gadgets will make your life so much easier