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Being a working mom is hard, but being an entrepreneur who is building a startup can present even more challenges. You're probably not confined to a traditional work schedule so there isn't much "time off." There are going to be many, many learning curves along the way. All while trying to prioritize your own family.

When the company you're growing feels like raising another baby, it can be difficult to distinguish between the two titles—mama and entrepreneur—but you can succeed in both.

Here's what I've learned along the way:

1. Know your superpowers.

As women, we try to be all the things to all the people but that just doesn't work in business. It's time to play to your strengths, which means taking the time to look in the mirror and do some self-reflection.

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What are your superpowers—the things that only you can do? The things that give you confidence and, when harnessed, can create a lot of value?

The flip side is knowing your weaknesses and getting comfortable seeing them as such. Now is not the time to teach yourself to be an Excel wizard—sure it's important to always be learning new skills, but it's equally, if not more important, to be comfortable acknowledging where others can do something better, faster and cheaper.

2. Find your village.

A one-woman show has never had an IPO. And it may sound like a cliche but teamwork really does make the dream work. How successful you are at building a village, a support structure including partners, advisors and your first teammates, might just be what makes or breaks your business.

Most start-ups fail because of interpersonal dynamics so choose carefully and know that establishing and enforcing a company culture are essential responsibilities of CEOs. Lead by example and prioritize your village every step of the way.

3. Understand your customer.

Authenticity is key and earned through the hard work of understanding the pain points of your customer. Don't be afraid to go deep—do the work and ask the questions. Take the time to know them better than they know themselves. And never stop iterating your product with your customers—their feedback will surprise you every time because they will see things you simply can't because you're too close to it all. Take their feedback seriously and see it as a gift.

4. Obsess on brand.

The core of most modern businesses is a brand made up of your mission, values and the visual system you present. You know your brand is resonating when you see it reflected back to you by your customer.

Obsess on it. Every. Single. Day.

Establish your brand guardrails and enforce them meticulously. Know what you stand for and what you don't. Know what is fixed and what is flexible. Use it to differentiate yourself in your market.

Every successful business has a brand that means something and is essential to its sustainable competitive advantage. Build a brand and use it as a moat to ensure the longevity of your business.

5. Prioritize self-care.

Start-up life can be a recipe for burnout so know your limits and enforce them. Self-care is not selfish. Repeat. Self-care is not selfish. Launching a business is a marathon, not a sprint so you must be fueled for the long haul.

Schedule time on your calendar for family and friends. Take the conference call while walking around the block. Splurge on the meal delivery service to ensure you are making wise food choices. Prioritize sleep—it's the foundation of good health and your business depends on it.

6. Fail fast.

A wise advisor once told me that if you wait to launch until you aren't embarrassed by your product, you waited too long. Launch before you are comfortable and get in market as soon as possible to get feedback. Then iterate, iterate, iterate.

Never let a feature of the product be too precious to kill—experimentation is essential to entrepreneurship. You must fail a thousand times in a thousand little ways along the journey to get to greatness. Start today.

7. Embrace the struggle.

The struggle is real—starting a business is hard. Get comfortable with the struggle. Every day will be met with new challenges that will feel daunting. But that's okay, I promise.

The secret is, while it doesn't get easier, you get stronger. Overcoming adversity will teach you new superpowers and your confidence will increase along the way. You'll learn to trust your instinct and your team as you grow and evolve. Like I tell my daughters: You are strong. You are brave. You can do anything. You've got this!

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As a mid-Spring holiday, we never knew exactly what to expect from the weather on Easter when I was growing up in Michigan: Would we get to wear our new Sunday dresses without coats? Or would we be hunting for eggs while wearing snowsuits?

Although what the temperature had in store was really anyone's guess, there were a few special traditions my sister and I could always depend on—and it won't come as a surprise to anyone who knows me that my favorite memories revolved around food. After all, experts say memories are strongest when they tie senses together, which certainly seems to be true when it comes to holiday meals that involve the sounds of laughter and the taste of amazing food.

Now that I'm a parent, I'm experiencing Easter anew as my children discover the small delights of chocolate, pre-church brunch and a multi-generational dinner. While I still look forward to the treats and feasting, I'm realizing now that the sweetest thing of all is how these traditions bring our family together around one table.

For us, the build-up to Easter eats is an extended event. Last year's prep work began weeks in advance when my 3-year-old and I sat down to plan the brunch menu, which involved the interesting suggestion of "green eggs and ham." When the big morning rolled around, his eyes grew to the size of Easter eggs out of pure joy when the dish was placed on the table.

This year, rather than letting the day come and go in a flash, we are creating traditions that span weeks and allow even the littlest members of the family to feel involved.

Still, as much as I love enlisting my children's help, I also relish the opportunity to create some magic of my own with their Easter baskets—even if the Easter Bunny gets the credit. This year, I'm excited to really personalize the baskets by getting an "adoptable" plush unicorn for my daughter and the Kinder Chocolate Mini Eggs that my son hasn't stopped talking about since seeing at the store. (You can bet this mama is stocking up on some for herself, too.)

At the same time, Easter as a parent has opened my eyes to how much effort can be required...

There is the selection of the right Easter outfits for picture-perfect moments.

There is the styling of custom Easter baskets.

There is the filling of plastic eggs and strategic placement of them throughout the yard.

But when the cameras are put away and we all join together around the table for the family dinner at the end of the day, I can finally take a deep breath and really enjoy—especially with the knowledge that doing the dishes is my husband's job.

This article was sponsored by Kinder. Thank you for supporting the brands that support Motherly and mamas.


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On Friday President Trump announced that the Centers for Disease Control is now advising people to wear a cloth mask if they need to go out in public. It's not a rule, he says, but a recommendation.

"It's really going to be a voluntary thing," President Trump told reporters. "I'm not choosing to do it."

First Lady Melania Trump is urging others to do it, tweeting, "As the weekend approaches I ask that everyone take social distancing & wearing a mask/face covering seriously. #COVID19 is a virus that can spread to anyone—we can stop this together."

What the CDC says about cloth face masks:

The CDC says it's recommending cloth face masks because recent studies show that people can have COVID-19 while asymptomatic, meaning they feel fine and because they don't know they are sick they might still be going about their daily routine in their community.

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Basically, masks don't protect the wearer as much as they protect people from the wearer (who might not know they are sick) by blocking respiratory droplets

"So it's not going to protect you, but it is going to protect your neighbor," Dr. Daniel Griffin at Columbia University, an expert on infectious diseases, tells NPR.

CDC experts are "advising the use of simple cloth face coverings to slow the spread of the virus and help people who may have the virus and do not know it from transmitting it to others. Cloth face coverings fashioned from household items or made at home from common materials at low cost can be used as an additional, voluntary public health measure."

They say if you're going somewhere where it's hard to maintain the proper social distance of six feet, like a grocery store or a pharmacy, then it's a good idea to wear a simple cloth mask.

"The cloth face coverings recommended are not surgical masks or N-95 respirators. Those are critical supplies that must continue to be reserved for healthcare workers and other medical first responders, as recommended by current CDC guidance," the CDC states.

"You may need to improvise a cloth face covering using a scarf or bandana," the agency notes on its website.

A DIY cloth mask is an extra layer of protection:

The CDC still says that staying home and practicing good hand hygiene is the best protection against COVID-19, but a cloth mask would be an extra layer of protection if you must go out to get food or unavoidable medical care.

According to Dr. Scott Segal, chair of anesthesiology at Wake Forest Baptist Health in Winston-Salem, North Carolina, certain types of fabric are better than others when it comes to making a mask. While he CDC says improvised bandanas or scarfs are better than nothing, Segal says DIY mask makers should aim a little higher for the masks to be effective.

"You have to use relatively high-quality cloth," Dr.Segal, who is researching this topic, tells NBC News.

According to Segal you don't want to use a knit fabric (like an old T-shirt) but rather a woven fabric. He suggests a double layer of heavyweight cotton with a thread count of at least 180 (like quilters cotton). If you don't have a cotton with that high of a thread count, line it with flannel.

For more tips on how to sew a fabric face mask, check out these instructions from Kaiser Permanente.

No-sew methods:

If you're not a sewer you can still fashion a mask, and there are plenty of no-sew tutorials online showing you how. Use heavyweight woven fabric like Segal suggests and make one of these without a sewing machine.

How To Make a Pleated Face Mask // Washable, Reusable, No-Sewing Required youtu.be

Should kids wear masks? Talk to your doctor.

The CDC is not recommending masks if you're just going for a walk around the block or playing in the backyard (which is the extent of most kids' outings these days). The masks are more for grocery runs, which many parents are opting to do alone these days.

But solo parents and those with partners who are in the military know that leaving the kids behind isn't always an option if you're the only adult in the home. If that's your circumstance, choose delivery options when possible to avoid taking your children to public places like grocery stores and pharmacies (the kinds of places the CDC recommends masks for).

If you are concerned that you may need to take your child somewhere where a mask would be required, call your pediatrician for advice on whether a mask is appropriate for your child's age and circumstances. Babies' faces should not be covered.

If you have no one to watch your children while you get groceries and cannot get them delivered try contacting your local government, community groups and churches for leads on grocery delivery help. They may be able to put you in touch with someone who can fetch groceries for you so that you don't have to take your children to the store with you.

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Lizzie climbed up the playground stairs on all fours, walked across the small suspension bridge and slid down the big red slide at our neighborhood park. I followed just inches behind my 4-year-old daughter ready to catch her.

I had become her shadow by necessity. Her actions were often unpredictable and sometimes dangerous so my arms became her safety net. Her big brown eyes and unruly curly brown hair encapsulated her carefree spirit, and I adored her with a love I never thought myself capable of.

She walked over to the swings and stood there, stiff, her eyes glazed over. She didn't look to me for help. She didn't point, raise her arms up or ask me to place her in the swing. But I knew what she wanted—I sensed it.

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"Do you want to swing, Lizzie?" I asked in a gentle voice. She remained silent.

I didn't expect an answer, but I always asked in hopes today was the day she would choose to use her voice to form a word for the sake of communicating with me. I placed her in the swing anyway and pushed her to the exact height I knew she preferred.

A look of contentment came across her face and a giant smile curled her lips. She was in her happy place. This place was a place I wasn't allowed in—not yet anyway. She lived in an alternative universe inside her head, and after the park, we would spend the rest of the day inside using therapy techniques to pull her from this place into the real world. I missed my daughter and the connection we once had.

There were so many quirks I thought were hers alone, when in fact they were symptoms of autism spectrum disorder.

Here are five possible signs of autism parents should know about. If you notice something that concerns you, please reach out to your pediatrician.

1. Change in language

As a baby, Lizzie's language gradually changed from babbling to gibberish. "With typically developing language skills, infants will babble often as early as two to three months indicating first instances of intentional and social communication," says licensed clinical speech language pathologist Julie Liberman. "An early sign of autism may be seen in infants creating nonsense syllables without added social-communicative behaviors."

Lizzie lost her social-communicative sounds and began to mimic noises from her environment such as screeching sounds or sirens. She also developed a few sounds such as "diddle diddle" that she would repeat all day long. The transition was subtle and slow—enough that at first I didn't recognize that it was happening. .

2. Sensory processing issues

"Sensory processing is how our brain and body organize and respond to sensory information. Issues develop when we are over or under-responsive to sensory information which impacts the body's ability to organize it, or modulate it and so responses range outside of typical parameters and dysregulation is observed," writes licensed occupational therapist Rachel Wolverton.

Lizzie walked on her tiptoes, flapped her arms when she was excited and ran full speed into the couch cushions over and over again. Many toddlers do similar behaviors, and we thought she was just being quirky and adorable. As part of her diagnosis, though, we came to understand that these repeated behaviors were signals that her processing was under-stimulated. She needed these movements to help her body and brain function. This also works the opposite way, too. Many kids are over-sensitive to lights, sounds and/or touch, so they become easily overstimulated. They might cover their ears, melt down when clothes are put on their bodies or withdraw from crowds.

3. Lack of response to name

Lizzie displayed what I call "selective hearing." I would stand in front of her, saying her name with a raised voice and she wouldn't respond or look up. She appeared to be deaf, but as soon as the theme song from her favorite Dora the Explorer TV show came on, she would run from the other room to watch.

As autistic teen advocate Matteo Musso explains, "Because we hear your voice so much, we don't usually respond to our name. It's that you say our name the same way all the time. A TV is more auditorily complex. One-word, same voice, can get lost in our thoughts and in our brain."

4. Repetitive behavior

My daughter began lining up her toys by color and her green peas at the dinner table. We thought she was brilliant! She is brilliant, but as it turns out, not because of her repetitive behavior.

While many children love repetition—as any parent who's got their child's favorite bedtime story memorized knows—what I learned is that the kind of repetitive behavior we saw in Lizzie is one of the core symptoms of autism.

"Individuals with autism typically find much comfort in repetitive behaviors, giving them a sense of control over their environment in a quite unruly world," says Dr. Caroline W. Ford, clinical psychologist and director of the Fairhill School and Diagnostic Assessment Center in Dallas. As she explains, autistic children experience real difficulty when their repetitive behaviors are interrupted: "When asked to change or alter the repetitive behavior, many autistic children become overly anxious."

5. Loss of connection

One of the most beautiful moments between mother and child is the first time her baby looks into her mom's eyes. It was in that moment with Lizzie, the connection formed was so strong I knew I would be willing to do anything for her.

Slowly over the course of months, she became more and more distant. She wandered around the house aimlessly and didn't seem to need me at all. As long as there was food and drink available, she was content to be all alone. It was hard to measure because it was a feeling, a distancing, a loss of connection. I second-guessed my feelings regularly. Mothers have a built-in intuition with their children, which should never be underestimated.

After my daughter's diagnosis with autism at the age of two, we researched and implemented a 30-hours-a-week home therapy program (although it's important to know that early intervention supports can also be found through community organizations and school systems—you don't have to do this alone). Now, I'm happy to say, Lizzie has made good progress, and I've found (and offered) support in the generous community of parents of autistic children like mine. I even started a non-profit, United in Autism, which partners with local charities to bring community-building, emotional-support events to special needs moms all over the country.

My daughter continues to be a source of joy and amazement. Most importantly, I know now that my daughter and I are not alone—and we never were.

Learn + Play

Starting this weekend Target and Walmart will be limiting the number of people allowed in its stores to give shoppers and staff more space to spread out and adhere to social distancing recommendations during the coronavirus pandemic.

"Beginning April 4, Target will actively monitor and, when needed, limit the total number of people inside based on the store's specific square footage," Target notes in a news release.

Walmart's corporate message is similar: "Starting Saturday, we will limit the number of customers who can be in a store at once. Stores will now allow no more than five customers for each 1,000 square feet at a given time, roughly 20 percent of a store's capacity."

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At Target you will also notice staff wearing gloves and masks over the next two weeks as the company steps up its coronavirus protection measures.

Many people are choosing to stay home and order groceries online, but that's not an option for everyone as long lines at some Target's prove.

"We're incredibly proud of the commitment our more than 350,000 frontline team members have demonstrated to ensure millions of guests can count on Target, and we'll continue to focus our efforts on supporting them," says Target's Executive Vice President and Chief Operating Officer, John Mulligan.

Target is open this weekend but—along with Costco, Aldi, Publix and Trader Joe's—Target stores will be closed on Easter Sunday to give the essential employees in these stores a much-deserved break.

News

I was blissfully asleep on the couch while my little one was occupied elsewhere with toys, books and my partner. She got bored with what they were doing, escaped from his watch and, sensing my absence, set about looking for me. Finding me on the couch, nose-level, she peeled back my one available eyelid, singing, "Mama? Mama? ...You there? Wake UP!"

Sound familiar? Nothing limits sleep more than parenthood. And nothing is more sought after as a parent than a nap, if not a good night's rest.

But Mother Nature practically guarantees that you are likely to be woken up by a toddler—they're hardwired to find you (and get your attention) when you're "away."

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According to attachment theory, when you respond to the needs of your child, a strong bond is formed and woven into their personality, serving as a basis for all future emotional ties. So your kids love and depend on you. And they can feel anxious when involuntarily separated from you, like when you are asleep.

Child psychologist Esther Cohen suggests that it is fairly universal that infants and toddlers try to open the eyes of their sleeping parents. Her theory is that when you are present, but with your eyes shut, you are not responsive, and on some level this causes your child a form of "emotional distress." So the best and easiest way for them to feel better is to wake you up.

Cohen believes that reestablishing eye contact bridges the gap between your physical presence and your emotional presence, making the situation feel normal again. Your kids are relieved that you are alert and there to interact with them—and that you are available to protect them.

Kids are hardwired to seek our attention all the time.

At birth, your brain is only about 25% of its adult volume. Born particularly vulnerable, you depend on years of loving care. This prolonged helplessness has resulted in the evolution of certain behaviors—like baby coos, smiles and crying—that increase your odds of survival within your family.

By the time you are a toddler, you've developed a sense of who you are and what you can do in relation to people and things. You also know that you are a separate person from your parents. Toddlers also have the sense of what's called object permanence—the ability to understand who or what is, or is not, present. That means you can search for objects and people. (And wake them up when you find them.)

Bottom line: When you sneak off for a nap and your toddler looks for you, know that this is a natural instinct for them, and they will grow out of it. But for now, when you are asleep, you are not there, so your kids must. wake. you. up.

And for an extra fun fact: Research indicates that this also could be why it's so hard for you to ignore your partner when working from home. They are there, but technically not available, so you

continually find reasons to interact with them—just like waking them up from a nap. 😉
Life
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