A modern lifestyle brand redefining motherhood

When it comes to kids, people don’t think about happiness enough these days. They think about success. They think in comparisons. They think about milestones, graduations and shiny trophies.


They think about things like redshirting a potential Kindergartener—not so that he will be happy, but so that he will have an advantage on the playing field or in the classroom.

They think about how many soccer teams a 9-year-old should play on at any given time to increase her odds of getting a full ride to some top-rated college at some point in the future.

They think about the obstacles that make parenting such an exhausting job. Yes, they think a lot about those.

But they don’t spend a lot of time thinking about what makes kids happy.

Once upon a time, childhood was filled with endless days spent outside and very little TV. Imaginations ran wild and kids made their own fun with nothing but a few Matchbox cars and an old cardboard box. They played, they learned and they socialized. But most of all, they had fun.

Life is far too scripted today. Plans are made. Classes are attended. Craft projects are intended to mimic those found on Pinterest. Gone are the days of free play and creating something out of nothing. Many kids today are simply following a script.

That’s not to say that kids aren’t happy, because many kids are. Many kids live a life full of adventure and wonder in their own backyards. But many don’t. Many simply follow the plan. And that’s a shame, because childhood should be all about happiness.

How can we focus on happiness when there is always so much to do? We can start by taking a breath (don’t worry, that enormous pile of laundry will wait for you), and then we can take a few cues from happy kids.

Here’s what keeps little ones happy:

1. They eat on time.

I know what you’re thinking; that’s too simple to be a real parenting strategy. Think again. Have you ever been so hungry that you just wanted to scream? That’s how kids feel when they miss a snack or have to wait two hours past their normal mealtime to participate in some super-fancy family dinner.

Eating at regular intervals refuels their growing brains and bodies and keeps hunger under control. When kids are calm and satisfied, they experience greater happiness.

2. They get consistent sleep.

I know, I know, some kids are better sleepers than others. While that’s certainly the truth, it isn’t an excuse for poor sleep habits. Kids need to learn how to sleep. It’s up to us to teach them. When they are completely exhausted, they are cranky. When they are well-rested and ready to embrace the day, they are happier. Make sleep (and a consistent bedtime) a priority.

3. They play without instructions.

Unstructured playtime appears to be a lost art these days. It used to be that kids made their own fun. Today, kids are over-scheduled, dialed in and in awe of toys that essentially do the playing for them. Sure, those garbage trucks with all of the bells and whistles are neat, but be sure to mix in some wooden trucks and building blocks. And, please, take a look at the busy schedule and find some time where your kids can just play each day. Play is good for the soul.

4. They are allowed to express emotions.

Kids yell when they’re mad. They cry when they’re sad. They might even stomp their feet and run around in circles when they’re not sure what to feel. And sometimes, if you’re really lucky, they do all of that in the middle of aisle nine at your friendly neighborhood Target.

Let them. Kids need to express their emotions. While adults know to call a friend to vent when the going gets tough, kids are a bit more primitive. Shushing them and publicly shaming them doesn’t help. Let them vent in their own little way and then offer to help.

Enduring a public temper tantrum might feel overwhelming in the moment, but it’s better than a lifetime of internalizing negative emotions that could lead to eating issues, depression or other emotional problems for your child.

5. They get to make choices.

Kids have very little control over their lives. They are constantly being told where to go, what to do and what to eat. A little bit of control goes a long way toward feeling happy.

Let your kids choose their outfits. Allow them to choose the dinner menu one night per week. Ask them what classes they want to take. Give them the opportunity to make some decisions and watch them smile in return.

6. They feel heard.

Kids are intuitive. Even toddlers can tell when parents are tuning them out or answering on autopilot. When kids feel like their parents truly listen to them (about everything from Lightning McQueen’s best race to what they learned in school), they feel more connected. This increases their self-confidence and increases their overall happiness.

Listen when your children speak. It’s the best way to build an open and honest relationship with your child and it makes your child happy.

Are you still with me? Because this last one is important.

7. They experience unconditional love.

Kids mess up. You tell them not to jump off the couch over and over again, but they do it anyway. And then they cry. Because childhood is largely based on trial and error, and sometimes kids just need to take chances. Forgive them. Love them anyway.

When kids know that their parents love and support them no matter what, they are more likely to take healthy risks. They are confident and secure in their decisions. They learn that sometimes people make mistakes, but there is always a chance to right a wrong.

Originally published by Katie Hurley on HuffPost.

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Sometimes inspiration just strikes.

Diana, our Motherly Experts Editor, had a moment just like that. The result was magic. "I was tucking my middle guy in, and he was all toddler-perfect... lost in a sea of blankets, so cute and little, and I just had this moment of, "wow, one day he is going to be a grown up, and someone else is going to love him..." And the rest is history :)" These poignant moments of motherhood touch the heart in immeasurable ways...balh able bla

After the tears have dried, this unique story, inspired by the overflow of love in a mother's heart, stays with you for a loooong time and is bound to resonate in your heart fas long as a mother's love remains for her child, long after they've left home. That's motherly. And, that's Motherly.

"To the person who falls in love with my son" went viral.

This video, more than the sum of its parts, has provided an overall experience that has transcended its concept, writing, execution, quality of craft—and heart.

• It has been viewed 26,387,039 times.


• It has reached 58,287,532 people.


• It has garnered 2,363,086 social engagements (comments, likes, and shares).


This video elevates what is in plain sight to something timeless, universal, and memorable. Bound to live in the heart of anyone who views it, this video is destined for legend in the parenting community online. Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.

FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our unique sense of honesty and our authentic and emotional content connect with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.




Meet Motherly.
We are a community–driven lifestyle brand redefining motherhood. Motherly occupies a unique position in the media landscape, sitting at the intersection of parenting, lifestyle and women's interests to address her entire life and connect her more fully.

At Motherly we have a voice.

We are the only positive, encouraging parenting site reaching and influencing Millennial moms when they are looking for and absorbing more information, products and services than during any other life transition. How we think, act, and express ourselves is why we have built such a strong community of mamas.

Our community engages across all platforms, at Motherly, on Instagram and on Facebook, because mamas are on the move.

Motherly supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes each month with Mom-to-mom insights, inspiration and empowerment.

Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening.

With a unique sense of honesty, our authentic and emotional content connects with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.


FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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Sources: Facebook Analytics 2018


The synergy of our compelling content, pure aesthetic and fully engaged community has afforded us staggering fan growth.

In October, 2017, we doubled down on our engagement strategy to reach our community with our innovative approach to content and realized a stunning fan growth of 442% over the following twelve months.



That "something" extra...

Through our social presence—encompassing concept, creativity, content, structure, visual design, functionality and interactivity—women are encouraged and have the confidence to know, "I've got this". As savvy, digital natives, Millennial mamas take Motherly everywhere for information, inspiration, and empowerment—we are the brand that helps her redefine what it means to be motherly, every day.

Vacationing with a baby isn't for the faint of heart. But while it typically means more luggage (hello, travel-friendly bassinets, clothes for all seasons, and more diapers than you can shake a boarding pass at!), it's still possible to have a fun, memorable adventure with your little ones―especially with the right equipment.

Our favorite family vacation saver? The right baby carrier, like BABYBJÖRN Baby Carrier One Air. The breathable, mesh design is perfect for a variety of climates, while the supportive construction will help you stay comfortable while you trek across your favorite destination.

One of our favorite family-friendly locales? Los Angeles. That's why we teamed up with LA mama extraordinaire Magin Birrenkott to share the best places to play in La-La Land when you have little ones in tow.

DO

La Brea Tar Pits and Museum
Perfect for your little dinosaur lovers, the famous Tar Pits and art museum feature something for everyone. Take the tar pit tour to learn more about excavation, or simply let the little ones run around the park to see the variety of sculptures. The museum features a Fossil Lab, atrium, and even a 3D theater to learn more. "You can have lunch and play on the grassy areas around the tar pits and fossil areas, as well as grab a coffee and stroll through the different art exhibits around the park," Birrenkott recommends.

Kidspace Children's Museum
Who says vacation can't also be educational? This incredible children's museum helps your little ones learn about everything from physics to biology―all through the power of play. Babies can face out in the Baby Carrier One so they'll have plenty to look at while staying snuggled up to you. Bigger kids will love experiencing the indoor and outdoor exhibits. Note: Several attractions feature water play, so pack a spare outfit for any kids who like to get messy.

Magin navigating a day out in LA with two little people and one free hand, thanks to the BABYBJÖRN Baby Carrier One Air.

Los Angeles Zoo and Botanical Gardens
Lions, tigers, bears...and more! The LA Zoo is home to a variety of animals from around the world―all of which your kiddos will love to admire. The bird show and giraffe feedings are especially popular hits. "Make sure to plan the short trek to the giraffes between 11:00-12:00 and 2:30-3:30. For $5 you get three branches and are able to feed them up close and personal!" Birrenkott says.

Move your little one to your back in the Baby Carrior One Air so they can get close to the action too. "We like to go at the very beginning since they can get full and sometimes walk away if there were too many people in front of you." After letting the kids run out their energy in the zoo, the Botanical Gardens make the perfect spot to relax and have lunch. "There's a beautiful grassy area that's quiet where you can set a blanket and enjoy the beautiful LA weather. And for us struggling tired mamas, there's a coffee shop that has the most amazing lattes and cappuccinos. Huge win."

SEE

The El Capitan Theatre

More than just a must-see on your tour of Hollywood, the El Capitan Theatre is an excellent spot for family memories. There are "Tiny Tot Tuesdays" for families with younger children (AKA, no one will give you a dirty look if your kiddo wants to sing along...or just throws a tantrum mid-show), and all of the family-friendly movies feature something extra, whether it's live Disney cast members, gift bags, or extra effects like confetti. Check the website to find out what is showing during your trip.

Aquarium of the Pacific
If your kids are fans of Finding Dory, they're going to love the Aquarium of the Pacific in Long Beach. With everything from penguins to sea otters to sharks (not to mention millions of fish in every shape, size, color), there's something to catch the eye of everyone in your family. The aquarium also features seasonal festivals and events, so check the calendar during your visit to make sure you don't miss their best shows. As for your littlest family members, they'll enjoy a comfy ride through the aquarium in their carrier.

"Our weather is all over the place sometimes, but in the BABYBJÖRN Baby Carrier One Air, he didn't get sweaty at all!" Birrenkott says. "Plus, after two days of activities, my back is in one piece. I can babywear him all the time now!"

Traveling Tikes
Forget something at home? Traveling Tikes on Santa Monica Boulevard is the perfect spot to scoop up any baby gear that didn't make it into your suitcase―including the BABYBJÖRN Baby Carrier One Air for easier travel around town. One other store we love? KIDSLAND on Wilshire Boulevard.


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

If there's anything better than dressing your kids up in adorable holiday outfits, it's gotta be matching them.

We rounded up seven of our favorite looks for this season. 🎁

1. Classic Christmas for kids

Go crisp, clean, classic and Christmassy with a Short Sleeve Smocked Holiday Dress from Feltman Brothers.

Short Sleeve Smocked Holiday Dress, Feltman Brothers, $67.95

BUY

Classic Christmas made modern for mama

Match your cotton cutie in a crisp and modern shirtdress that can last you far beyond Christmas.

Kowtow Monologue Shirt Dress, Garmentory, $93.00

BUY

2. Nordic-themed sweater set

Get cozy + complimentary with black and red family sweaters that you can wear all winter long.

Oh Sno Happy Christmas Collection, Hanna Andersson, $68 - $92

BUY

3. Matchy matchy mommy

A super-affordable option for the matchy matchy mama.

Emmababy Mommy and Me Matching Plaid Long Sleeve Shirt Dress + Princess Tulle Tutu Dress, $14.99

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4. Mommy + me tutus

Tutus make everything, including the holidays, a bit more magical. Grab a matching set to enjoy a twirl with your girl.

Mommy and Me Tulle Tutus, Etsy, $110.00

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5. The perfect plaid dress

Quick! This one is perfect, grab it fast.

Ruffle Trim Babydoll Dress for Toddler Girls, Old Navy, $20.00

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Mama's plaid

Mama deserves ruffles and plaid, too.

Relaxed Plaid Twill Classic Shirt, $24.00, Old Navy

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6. Best sweater set yet

Moms and sons can play match-up, too. Grab a sweater set you can return to the entire season.

Festivewear Sweater Sets, Boden, $55.00-$130.00

BUY

7. Big blue

Light up the night with Santa's sleigh and a sleek little number for mama.

Festive Big Applique Dress, Boden, $48.00

BUY

Blue for you, too

The perfect LBD (little blue dress).

Flippy Pencil Dress, Boden, $170.00

BUY

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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