Menu
Beyond Bugaboo outrage: Moms deserve support, no matter their shape or size

When Dutch stroller company Bugaboo released the following image depicting a young bikini-clad mother jogging with her stroller, they could never have predicted the international controversy it would accrue. It started when the Dutch company posted the now-infamous picture on their Instagram and Facebook accounts with the caption, “Wow doesn’t model and mother of 2-year old Lymée, Ymre Stiekema look amazing in this @nlvogue shoot!”


It wasn’t long before the first comment appeared on Facebook.

“I often also jog in a bikini.”

And then came another.

“I do too!!! But I also need a half roll of duct tape for jiggle maintenance ;)”

Within a few short hours, the picture received hundreds of likes, and hundreds of comments, both positive and negative. Eventually, the seemingly innocent post garnered international media attention, after hundreds of moms took to Facebook and Instagram, voicing their outrage at the photo, deemed “unrealistic.”

Some people even questioned whether or not the young model was a good mom and took to body-shaming to make sure their frustration was heard loud and clear.

Not all comments were negative, however. A few moms supported the model, and cited “jealousy” as the real motivation behind the eye-rolling comments.

Stiekema responded in statements to Bugaboo, explaining how she lost the post-baby weight and got back her svelte figure. She told the company that breast-feeding was largely responsible for her initial weight-loss and admitted to waiting about six weeks before participating in more strenuous physical activity. Now, she focuses on cardio to maintain her body, though she also loves yoga, and tries to fit in a session whenever her busy schedule allows.

“When I’m at home, I try to work out every day, and I’ll always put on my workout gear if my hotel has a small gym or the location is good for running,” she mentioned. It probably doesn’t hurt that Stiekema’s boyfriend is a personal trainer in the Netherlands, providing her with free personalized workout advice and training; though the model mom admits she prefers going to the gym solo.

Jealousy or not, it’s hard not to question what the bigger issue with the controversy is: the unrealistic expectation of moms to go jogging in little more than their skivvies, or the disgust that so many women have expressed over the “standard” Ymre set with her own body.

Being a mother is hard work—no matter who you are. And not everyone has access to a fleet of nannies, free yoga memberships, and 800-dollar strollers designed specifically for joggers. Not every mom can balance daily gym routines with two bouncy toddlers and a full or part-time job. The controversial Instagram photo absolutely does not depict real life for most mothers. But it is from a photoshoot in Vogue, the pinnacle of high-end fashion.

Lost in this debate is a recognition that although she is a supermodel, Ymre is a real woman and a real mom, who really had a real baby two years before the ad was posted. It’s hurtful to shame women for carrying around extra weight after having a baby, just as it is to tell a thinner mom that her body isn’t “real.”

We all come from different backgrounds, and have different struggles to cope with as mothers. There is such a wide variation of mothers in the world, there is no real “one-size-fits-all,” which is why we like to celebrate all moms, just as they are.

Instead of shaming a young woman for how she looks, we might instead try celebrating all moms for participating in the most selfless and rewarding experience there is: raising a child.

Why do all of my good parenting or baby-focused inventions come after they've already been invented by someone else? Sigh.

Like the Puj hug hooded baby towel, aka the handiest, softest cotton towel ever created.

Safely removing a wet, slippery baby from the bath can be totally nerve-wracking, and trying to hold onto a towel at the same time without soaking it in the process seems to require an extra arm altogether. It's no wonder so much water ends up on the floor, the countertops, or you(!) after bathing your little one. Their splashing and kicking in the water is beyond adorable, of course, but the clean up after? Not as much.

It sounds simple: Wash your child, sing them a song or two, let them play with some toys, then take them out, place a towel around them, and dry them off. Should be easy, peasy, lemon squeezy, right?

But it hasn't been. It's been more—as one of my favorite memes says—difficult, difficult, lemon difficult. Because until this towel hit the bathtime scene, there was no easy-peasy way to pick up your squirming wet baby without drenching yourself and/or everything around you.

Plus, there is nothing cuter than a baby in a plush hooded towel, right? Well, except when it's paired with a dry, mess-free floor, maybe.

Check out our favorites to make bathtime so much easier:

Keep reading Show less
Shop

My belly has been through some things.

Hyperemesis Gravidarum (yep, severe debilitating pregnancy-related vomiting), the pregnancies of each of my four kids, the 65 pounds of weight gain I have endured with each pregnancy, stretch marks, Occupational Therapy for pregnancy pelvic pain, unmedicated childbirth, and of course, postpartum recovery.

It's my personal opinion that this belly deserves some love. So starting with my second pregnancy, I've relied on Belly Bandit's postpartum belly bands (which I own in three sizes) to help support my core, reduce swelling, and begin to activate my midsection after nine months of being stretched to the max.

Here's why I love Belly Bandit:

Keep reading Show less
Shop

Our list of 100 baby names that should be on everyone's list this year includes more choices than in the past of names that are obscure and surprising. That's because there are so many more unusual baby names coming into widespread use and baby namers have become a lot more adventurous.

Expectant parents do not need to be told to move beyond Jennifer and Jason. Their thinking about names has evolved to the point that the most useful thing we can do is offer a large menu of intriguing choices.

Here are our picks for the 100 best surprising + unusual baby names now.


Keep reading Show less
Learn + Play