A modern lifestyle brand redefining motherhood

If you have children under 5 years old, you can almost guarantee that Christmas (or any holiday) may bring unique set of challenges along with the usual merriment.


Eighty-six percent of U.S. adults gather with family or friends on Christmas and 53 percent of people mentioned spending time with family and friends as their “favorite thing” about the holidays. But while spending time with loved ones at holiday gatherings can raise spirits and create feelings of happiness, parents of young children may also find them stressful.

Thirty-eight percent of people say they feel an increase in stress around the holidays, and children have a harder time than adults at handling it.

No matter how much we plan and work, things will go wrong—sometimes gloriously so. Things that are likely to go wrong on Christmas:

1. Kids may not act gracious about certain presents they receive

Being kind and polite when receiving a present you dislike or already have is no easy task for a 3- or 4-year-old who has an only partially-developed pre-frontal cortex—the part of the brain that governs making good decisions and being socially appropriate.

All the modeling and preparing in the world may not stop your little one from hollering out, “I already have this!” or wailing, “This is for babies!” in an assertive but embarrassingly rude way.

2. Kids may be high on sugar

Even if you do your best to protect your children with liters of pure water and stashes of carrot sticks and hummus in your purse, they will consume large amounts of sugar such as red and green M & M’s and Aunt Nancy’s famous fruit cake.

Someone may dangle a lollipop in front of your child until a drop of drool actually drips onto his shoe, then mumble to you, “Mind if your child has this?” Your kids will sprint around the room, crazy excited one second and sobbing the next. They will eat less than a teaspoonful of the real turkey dinner.

3. Kids may act nuts around rarely-seen relatives

There's a natural law at play that ensures that children will wait until the very moment Grandma Muriel or Aunt Bea is in the room to morph into baby gorillas mixed with cheetahs. They will sprint around the room burning off their lollipops (see above), chocolate Santas or supersized hot cocoas.

They will play Crocodile Hunter with spears made out of the special-occasion serving forks. They will swear and if they don’t know any swears they will still say “poopy toilet” a great many times.

During “hide and seek,” one child will hide inside the very ottoman that Uncle Charlie has placed his brown-socked feet and dark beer precariously on top of while watching rowdy football. That child will spring open the lid of that ottoman just like a darling jack-in-the-box.

4. Kids may be overstimulated

Kids are used to their routines, not a house of people full on eggnog and small talk. They are amazingly good at picking up on everyone’s moods. They are not used to presents, the buzzing excitement of Santa, or being in a room with 40 people and three dogs for hours on end. They will be edgy and wacky.

5. Kids may not appreciate family traditions like you do

Although you can see the value in 30 years of reading the same antique book on Christmas Eve, one baby will rip a page clean off to teethe on it. Another tot will take her only tooth to the one single ornament that you got from your grandmother and almost swallow its sequins.

6. Kids may take poor naps (or miss them completely)

Kids may decide not to close their eyes when the bed is not their own, smells different or is surrounded by an extremely fascinating collection of Grandma's snow globes. They will protest your plan to have them nap on the long car ride or refuse to cozy up when they know full well that their three new presents that beep and light up are loafing right outside their bedroom door.

7. There may be stress

Juggling the mashed potatoes, apple pie, sippy cups, diapers, outgrown tricycle for your cousin, Christmas presents and your toddler’s inhaler will take its toll. You may be distracted while helping to wash 3 million dishes, so your toddler will need to do some super novel tricks to grab your attention.

8. There may be a mess

There will be clutter, boxes, glitter, tags and glue sticks everywhere. You may feel like you’re drowning in stuff.

But while all these things may happen, you don’t have to focus on them.

The one thing that’s up to you is to find the grace hiding in the corners of the day—like an overlooked Starburst that’s hiding deep in the toe of a stocking.

It takes mindfulness and resolve to deal with diverse challenges while remaining focused on exquisite moments of beauty, joy and love (and make those come alive instead).

Maybe the grace is when your child announces he wants to write a thank-you card to Santa.

Maybe it’s in a warm snuggle as you read a Christmas book with your toddler.

It could in be the way your child belts out a Christmas tune on the way to Grandma and Grandpa’s house or shares her new dolly with her sister.

The grace might be in a wild dance party where you twirl your toddler to some Jingle Bell Rock, an extra-long kiss with your partner under the mistletoe, or a squeal from your child devouring the holiday pancakes you whipped up for them.

It might be in a quiet moment lying in bed just before everyone wakes up where you can hear the faint church bells ringing out a carol that echoes off the snow.

When you shuffle into Christmas with your pajamas, your slippers, and an unwavering commitment to “scan for grace,” you’re likely to find it everywhere.

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Sometimes inspiration just strikes.

Diana, our Motherly Experts Editor, had a moment just like that. The result was magic. "I was tucking my middle guy in, and he was all toddler-perfect... lost in a sea of blankets, so cute and little, and I just had this moment of, "wow, one day he is going to be a grown up, and someone else is going to love him..." And the rest is history :)" These poignant moments of motherhood touch the heart in immeasurable ways...balh able bla

After the tears have dried, this unique story, inspired by the overflow of love in a mother's heart, stays with you for a loooong time and is bound to resonate in your heart fas long as a mother's love remains for her child, long after they've left home. That's motherly. And, that's Motherly.

"To the person who falls in love with my son" went viral.

This video, more than the sum of its parts, has provided an overall experience that has transcended its concept, writing, execution, quality of craft—and heart.

• It has been viewed 26,387,039 times.


• It has reached 58,287,532 people.


• It has garnered 2,363,086 social engagements (comments, likes, and shares).


This video elevates what is in plain sight to something timeless, universal, and memorable. Bound to live in the heart of anyone who views it, this video is destined for legend in the parenting community online. Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.

FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our unique sense of honesty and our authentic and emotional content connect with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.




Meet Motherly.
We are a community–driven lifestyle brand redefining motherhood. Motherly occupies a unique position in the media landscape, sitting at the intersection of parenting, lifestyle and women's interests to address her entire life and connect her more fully.

At Motherly we have a voice.

We are the only positive, encouraging parenting site reaching and influencing Millennial moms when they are looking for and absorbing more information, products and services than during any other life transition. How we think, act, and express ourselves is why we have built such a strong community of mamas.

Our community engages across all platforms, at Motherly, on Instagram and on Facebook, because mamas are on the move.

Motherly supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes each month with Mom-to-mom insights, inspiration and empowerment.

Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening.

With a unique sense of honesty, our authentic and emotional content connects with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.


FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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Sources: Facebook Analytics 2018


The synergy of our compelling content, pure aesthetic and fully engaged community has afforded us staggering fan growth.

In October, 2017, we doubled down on our engagement strategy to reach our community with our innovative approach to content and realized a stunning fan growth of 442% over the following twelve months.



That "something" extra...

Through our social presence—encompassing concept, creativity, content, structure, visual design, functionality and interactivity—women are encouraged and have the confidence to know, "I've got this". As savvy, digital natives, Millennial mamas take Motherly everywhere for information, inspiration, and empowerment—we are the brand that helps her redefine what it means to be motherly, every day.

Vacationing with a baby isn't for the faint of heart. But while it typically means more luggage (hello, travel-friendly bassinets, clothes for all seasons, and more diapers than you can shake a boarding pass at!), it's still possible to have a fun, memorable adventure with your little ones―especially with the right equipment.

Our favorite family vacation saver? The right baby carrier, like BABYBJÖRN Baby Carrier One Air. The breathable, mesh design is perfect for a variety of climates, while the supportive construction will help you stay comfortable while you trek across your favorite destination.

One of our favorite family-friendly locales? Los Angeles. That's why we teamed up with LA mama extraordinaire Magin Birrenkott to share the best places to play in La-La Land when you have little ones in tow.

DO

La Brea Tar Pits and Museum
Perfect for your little dinosaur lovers, the famous Tar Pits and art museum feature something for everyone. Take the tar pit tour to learn more about excavation, or simply let the little ones run around the park to see the variety of sculptures. The museum features a Fossil Lab, atrium, and even a 3D theater to learn more. "You can have lunch and play on the grassy areas around the tar pits and fossil areas, as well as grab a coffee and stroll through the different art exhibits around the park," Birrenkott recommends.

Kidspace Children's Museum
Who says vacation can't also be educational? This incredible children's museum helps your little ones learn about everything from physics to biology―all through the power of play. Babies can face out in the Baby Carrier One so they'll have plenty to look at while staying snuggled up to you. Bigger kids will love experiencing the indoor and outdoor exhibits. Note: Several attractions feature water play, so pack a spare outfit for any kids who like to get messy.

Magin navigating a day out in LA with two little people and one free hand, thanks to the BABYBJÖRN Baby Carrier One Air.

Los Angeles Zoo and Botanical Gardens
Lions, tigers, bears...and more! The LA Zoo is home to a variety of animals from around the world―all of which your kiddos will love to admire. The bird show and giraffe feedings are especially popular hits. "Make sure to plan the short trek to the giraffes between 11:00-12:00 and 2:30-3:30. For $5 you get three branches and are able to feed them up close and personal!" Birrenkott says.

Move your little one to your back in the Baby Carrior One Air so they can get close to the action too. "We like to go at the very beginning since they can get full and sometimes walk away if there were too many people in front of you." After letting the kids run out their energy in the zoo, the Botanical Gardens make the perfect spot to relax and have lunch. "There's a beautiful grassy area that's quiet where you can set a blanket and enjoy the beautiful LA weather. And for us struggling tired mamas, there's a coffee shop that has the most amazing lattes and cappuccinos. Huge win."

SEE

The El Capitan Theatre

More than just a must-see on your tour of Hollywood, the El Capitan Theatre is an excellent spot for family memories. There are "Tiny Tot Tuesdays" for families with younger children (AKA, no one will give you a dirty look if your kiddo wants to sing along...or just throws a tantrum mid-show), and all of the family-friendly movies feature something extra, whether it's live Disney cast members, gift bags, or extra effects like confetti. Check the website to find out what is showing during your trip.

Aquarium of the Pacific
If your kids are fans of Finding Dory, they're going to love the Aquarium of the Pacific in Long Beach. With everything from penguins to sea otters to sharks (not to mention millions of fish in every shape, size, color), there's something to catch the eye of everyone in your family. The aquarium also features seasonal festivals and events, so check the calendar during your visit to make sure you don't miss their best shows. As for your littlest family members, they'll enjoy a comfy ride through the aquarium in their carrier.

"Our weather is all over the place sometimes, but in the BABYBJÖRN Baby Carrier One Air, he didn't get sweaty at all!" Birrenkott says. "Plus, after two days of activities, my back is in one piece. I can babywear him all the time now!"

Traveling Tikes
Forget something at home? Traveling Tikes on Santa Monica Boulevard is the perfect spot to scoop up any baby gear that didn't make it into your suitcase―including the BABYBJÖRN Baby Carrier One Air for easier travel around town. One other store we love? KIDSLAND on Wilshire Boulevard.


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

If there's anything better than dressing your kids up in adorable holiday outfits, it's gotta be matching them.

We rounded up seven of our favorite looks for this season. 🎁

1. Classic Christmas for kids

Go crisp, clean, classic and Christmassy with a Short Sleeve Smocked Holiday Dress from Feltman Brothers.

Short Sleeve Smocked Holiday Dress, Feltman Brothers, $67.95

BUY

Classic Christmas made modern for mama

Match your cotton cutie in a crisp and modern shirtdress that can last you far beyond Christmas.

Kowtow Monologue Shirt Dress, Garmentory, $93.00

BUY

2. Nordic-themed sweater set

Get cozy + complimentary with black and red family sweaters that you can wear all winter long.

Oh Sno Happy Christmas Collection, Hanna Andersson, $68 - $92

BUY

3. Matchy matchy mommy

A super-affordable option for the matchy matchy mama.

Emmababy Mommy and Me Matching Plaid Long Sleeve Shirt Dress + Princess Tulle Tutu Dress, $14.99

BUY

4. Mommy + me tutus

Tutus make everything, including the holidays, a bit more magical. Grab a matching set to enjoy a twirl with your girl.

Mommy and Me Tulle Tutus, Etsy, $110.00

BUY

5. The perfect plaid dress

Quick! This one is perfect, grab it fast.

Ruffle Trim Babydoll Dress for Toddler Girls, Old Navy, $20.00

BUY

Mama's plaid

Mama deserves ruffles and plaid, too.

Relaxed Plaid Twill Classic Shirt, $24.00, Old Navy

BUY

6. Best sweater set yet

Moms and sons can play match-up, too. Grab a sweater set you can return to the entire season.

Festivewear Sweater Sets, Boden, $55.00-$130.00

BUY

7. Big blue

Light up the night with Santa's sleigh and a sleek little number for mama.

Festive Big Applique Dress, Boden, $48.00

BUY

Blue for you, too

The perfect LBD (little blue dress).

Flippy Pencil Dress, Boden, $170.00

BUY

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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