There have been a lot of iconic entertainment magazine covers featuring pregnant women over the years. Who can forget Demi Moore’s bare baby bump on Vanity Fair or Britney Spears’ similar nude pose on Harper’s Bazaar?
Pregnant women on a magazine covers is nothing new, but a visibly pregnant CEO on the cover of a business magazine, that’s a first and it happened this week.
Inc. just put The Wing’s CEO Audrey Gelman on the cover and this is a historic moment in publishing and business.
As Gelman told Today this week, “You can’t be what you can’t see, so I think it’s so important for women to see that it’s possible to run a fast-growing business and also to start a family.”
She continued: “It’s so important to sort of burst that bubble and to have new images of women who are thriving and working professionally while balancing motherhood … My hope is that women see this and again feel the confidence to take greater professional risks while also not shelving their dreams of becoming a mother and starting a family.”
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The Wing started in 2016 as a co-working space for women and has grown rapidly. As Inc. reports, The Wing has eight locations in the U.S. with plans for more American and international locations by 2020.
Putting Gelman on the cover was an important move by Inc. and Gelman’s honesty about her early pregnancy panic (“I can’t be pregnant. I have so much to do.” she recalls thinking after her pregnancy test) should be applauded.
Gelman says pregnancy made her slow down physically, and that it was actually good for her company: “I had this realization: The way to make my team and my employees feel proud to work for me and for the company was actually not to pretend to be superhuman or totally unaffected by pregnancy.”
We need this. We need CEOs to admit that they are human so that corporate leadership can see employees as humans, too. Humans need things like family leave and flexibility, especially when they start raising little humans.
There are a lot of iconic covers featuring pregnant women, but this one is different. She’s wearing clothes and she’s changing work culture.
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