Menu

Skincare Tips for New Moms

Shen Beauty’s founder shares 5 secrets to putting on your mom face.

Skincare Tips for New Moms

Just like how you can read a woman’s pregnancy right on her face, you can also read a new mom. But instead of “the glow,” it’s usually by a look of total exhaustion. “When you become a mom you forget about your needs because you are so focused on those of the little ones,” says Jessica Richards, founder of skincare shop Shen Beauty.

Ironically, it was motherhood that actually inspired Jessica to launch her business. “I had just had a baby, and my nanny dropped my face cream out of my vanity in my bathroom and it shattered,” she recalls. The drugstore was the option for skincare products in her Brooklyn neighborhood, and she was craving something “super-luxe.” So she opened Shen to bring indulgent skincare, with a focus on organic and nontoxic brands, to the mom-centric area.

FEATURED VIDEO

A few years (and another baby) later, her shop has expanded and caters to much more than just the mom set. Still, she acknowledges that as moms, “taking time for yourself not only makes you feel better but also look better. And after all those long nights, it's helpful to take care of yourself and your soul.”

Below, Jessica shares 5 skincare secrets every new mom needs.

1) Moisturizing Massage. My secret tip is to really take time for yourself as a new mom or even just a mom giving yourself an extra minute of facial massage either with your cleanser or moisturizer will really show results later in life. It helps to stimulate blood flow and drain the lymph of any toxins.

2) May Lindstrom Blue Cocoon. My go-to winter product for my face. I use this as a moisturizer as it helps protect against wind and cold when my skin gets chapped. The blue tansy in it also calms down the redness which I seem to get more in the winter time because of the cold.

3) Pai Deep Conditioning Body Oil. This oil is very lightly scented, incredibly moisturizing and doesn't leave you feeling greasy. Not to mention it's organic. If I forget my skincare when traveling but have this I just use it on my face and it works wonders.

4) Amanda Lacey Cleansing Pomade. A hero product and something that once you try you will never use another cleanser again. A true indulgence but worth every penny! Massage it into your skin for as long as you can and then rinse with a warm muslin.

5) Therapie by Roques O'Neil Bath Salts. These bath salts are a true wellness product that make you feel relaxed and refreshed. Like soaking in Epsom salts for hours would feel (if you had hours to spare as a mom). Your skin is soft, your mind is calm and you can be ready for anything.

In This Article

    Sunday Citizen

    I live in the Northeast and when I woke up this morning, my house was freezing. It had been in the mid 40's overnight and we haven't turned the heat on yet. Suddenly, my normal duvet felt too thin. The socks on my bare feet too non-existent. Winter is coming, and I'd been drinking rosés still pretending it was summer.

    I couldn't put it off any longer. It was time to do my annual tradition of winterizing my home—and I don't mean making sure my pipes and walls have enough insulation (though obviously that's important too). I mean the act of evaluating every room and wondering if it has enough hygge to it.

    If you've never heard of hygge, it's a Danish word that means a quality of coziness or contentment. And what better time to make sure you have moments of hygge all throughout your house than right now? As far as I'm concerned it's the only way to get through these dark winter months (even more so during a pandemic.)

    So I went room by room (yes, even my 4-year-old's room) and swapped in, layered or added in these 13 products to get us ready for winter:

    Keep reading Show less
    Shop

    Sorry, you can’t meet our baby yet

    Thank you for understanding. ❤️

    In just over three weeks, we will become parents. From then on, our hearts will live outside of our bodies. We will finally understand what everyone tells you about bringing a child into the world.

    Lately, the range of emotions and hormones has left me feeling nothing short of my new favorite mom word, "hormotional." I'm sure that's normal though, and something most people start to feel as everything suddenly becomes real.

    Our bags are mostly packed, diaper bag ready, and birth plan in place. Now it's essentially a waiting game. We're finishing up our online childbirth classes which I must say are quite informational and sometimes entertaining. But in between the waiting and the classes, we've had to think about how we're going to handle life after baby's birth.

    FEATURED VIDEO

    I don't mean thinking and planning about the lack of sleep, feeding schedule, or just the overall changes a new baby is going to bring. I'm talking about how we're going to handle excited family members and friends who've waited just as long as we have to meet our child. That sentence sounds so bizarre, right? How we're going to handle family and friends? That sentence shouldn't even have to exist.

    Keep reading Show less
    Life

    In a recent survey shared in the Reproductive Health journal, one out of six women in the United States reported being mistreated while in labor, where mistreatment included, "loss of autonomy; being shouted at, scolded, or threatened; and being ignored, refused, or receiving no response to requests for help."

    One out of six.

    To make these numbers even more sickening, mistreatment was more common among women of color, women with partners of color, women with lower socioeconomic status, and women under the age of 30.

    (And yet people still question the validity of stating that black mothers are at a higher risk of pregnancy and birth-related complications.)

    FEATURED VIDEO

    Rarely at a loss for words, I find myself almost unable to speak.

    I am a midwife, and I am disgusted.

    Keep reading Show less
    News