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When a baby enters the world there’s a lot going on in the labor and delivery room. The welcoming committee of doctors and nurses are moving fast, but when it comes to clamping the umbilical cord, waiting just 60 seconds could save a premature baby’s life.


A new study slated to be published in the American Journal of Obstetrics and Gynecology analyzed data from nearly 3,000 preemies and suggests waiting to clamp the cord reduces the risk of infant deaths by a third.

Moms and midwives advocated for it for years, and delayed cord clamping is now standard for full-term babies, as it’s recommended by the World Health Organization and the American College of Obstetricians and Gynecologists, but the Australian researchers behind the study say their work shows the practice is safe and beneficial for premature babies, too.

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"This is such a significant finding because it's such a simple intervention,” professor Jonathan Morris of University of Sydney told the Australian Broadcasting Corporation. "It meant for every 20 babies born at less than 28 weeks that received delayed cord clamping, one extra baby would survive," he explains.

According to Morris, there are several possible reasons for this. The extra time itself may just be what the baby needs to adapt to life outside the womb, or it could be because the delay allows extra blood to enter the baby’s system, or because the delay boosts the baby’s resistance to infection by allowing a transfusion of white blood cells.

Morris says that most premature babies will begin breathing on their own when given that extra 60 seconds. If they have the extra minute on the cord they may avoid interventions like breathing tubes.

The delivery room can be chaos, especially when a baby comes too soon, but science proves that when it comes to clamping the cord, it’s best for everybody to just slow down a minute.

Our babies come out as beautiful, soft and natural as can be—shouldn't their clothes follow suit?

Here are nine of our favorite organic kids clothing brands that prove safe fabrics + stylish designs are a natural fit.

Estella

A brick and mortar store in Manhattan that opened in 2002, Estella is NYC's go-to shop for luxury baby gifts—from sweet-as-pie organic clothing to eco-friendly toys.

L'ovedbaby

@lovedbaby

We l'oved this collection from the moment we laid eyes on it. (See what we did there 🤣) Free of things harsh added chemicals, dangerous flame retardants, and harmful dyes, this collection is 100% organic and 100% gorgeous. We especially adore their soft, footed rompers, comfy cotton joggers, and newborn-friendly kimono bodysuits.

Looking to stock up? Don't miss Big-Find Thursday every week on their site—a 24-hour flash sale that happens Thursdays at 9 a.m. PST and features a different body style, collection, and discount every week!

Hanna Andersson

@happyhannas

One of our all-time favorite brands for durability, style, + customer service, Hanna Andersson doesn't disappoint in the organic department, either. From an aww-inducing organic baby layette collection all the way to their iconic pajamas, there are so many organic styles to swoon over from this beloved brand. And we swear their pajamas are magic—they seem to grow with your little one, fitting season after season!

Monica + Andy

@monicaandandy

The fabric you first snuggle your baby in matters. Monica + Andy's (gorgeous) collection is designed for moms and babies by moms with babies, and we love it all because it's made of super-soft GOTS-certified organic cotton that's free of chemicals, lead, and phthalates. Newborn pieces feature thoughtful details like fold-over mittens and feet.

Finn + Emma

@finnandemma

"Here boring designs and toxic chemicals are a thing of the past while modern colors, fresh prints and heirloom quality construction are abundant." We couldn't agree more. Made from 100% organic cotton, eco friendly dyes, and in fair trade settings, we love this modern collection's mix of style + sustainability.

We especially love the Basics Collection, an assortment of incredibly soft, beautiful apparel + accessories including bodysuits, zip footies, pants, hats, and bibs, all available in a gender-neutral color palette that can work together to create multiple outfit combinations. The pieces are perfect for monochrome looks or for mixing with prints for a more modern style.

SoftBaby

@littleaddigrey for @softbaby_clothes

You'll come for SoftBaby's organic fabrics, but you'll stay for their adorable assortment of prints. From woodland foxes to urban pugs, there's no limit to their assortment (meaning you'll even be able to find something for the new mama who's hard to shop for). Plus, the name says it all--these suckers are soft. Get ready for some serious cuddle time.

Gap Baby

@gapkids

Organic may not be the first thing that comes to mind when you think of the Gap, but this popular brand actually carries a wide variety of organic (and adorable) baby + toddler clothes. From newborn layette basics to toddler sleepwear—and more—there's something for everyone in this collection. Everything is 100% cotton, super soft + cozy, and perfect for eco-conscious mamas.

Winter Water Factory

@winterwaterfactory

Certified organic cotton with Brooklyn-based swagger? Be still our hearts. Winter Water Factory features screen-printed textiles in bold designs you'll want to show off (get ready for some major Instagram likes). And the husband-and-wife co-founders keep sustainability at the forefront of their brand, meaning you can feel good about your purchase--and what you're putting on your baby.

The company makes everything from kids' clothes to crib sheets (all made in the USA). For even more cuteness, pair their signature rompers with a hat or bonnet.

Under the Nile

@underthenile

Under the Nile has been making organic baby clothes since before it was cool. Seriously, they were the first baby clothing company in the USA to be certified by The Global Organic Textile Standard. They've kept up that legacy of high standards by growing their Egyptian cotton on a biodynamic farm without the use of pesticides or insecticides, and all of their prints are made with metal-free colors and no chemical finishes.

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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