Is there anything Snoop Dogg can’t do? He’s a rap icon. Business man. Actor. Best friend to Martha Stewart. And now, he’s a children’s entertainment producer. On Tuesday, August 23, Snoop announced the launch of ‘Doggyland‘, a new educational show for kids (which not-so-coincidentally shares a name with the title track from his 1996 album The Doggfather). Episodes of Doggyland will air on YouTube and YouTube Kids.
The rapper, who created the show alongside Hip Hop Harry creator Claude Brooks and singer-songwriter October London, shared the news in a tweet, along with a video describing the show’s mission of inclusion.
The series is officially described as a show “centered on a group of puppies led by an adult mentor named Bow Wizzle. Every dog is different in color and shape to help promote diversity and inclusion.”
Of Doggyland’s emphasis on diversity and inclusion, Snoop added, “You can just be you and be accepted in ‘Doggyland,’ and what’s what these characters represent — diversity, so kids can learn to love each other from the beginning, because hate is what’s taught. Love is what’s in their heart.”
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Snoop is the voice of Bow Wizzle, who he describes as “a phenomonal rapper” and a “great version of Snoop.” Childhood songs like “Wheels on the Bus”, “Head, Shoulders, Knees & Toes”, “Everybody’s Different” and “Sharing is Caring” are some of the songs included in the show. Fans can download the show’s 16-track album, Kids Hits, Vol. 1, on Spotify, Amazon and Apple Music.
“‘Doggyland’ to me would be a 3-D animated cartoon series designed for kids,” the 50-year-old rap icon said of the series in the preview video. “I say preschoolers, toddlers … and eventually kids of all ages because it’s so influential, it’s so educational and it’s so fundamentally smart the way we put it together with song, dance and education.”
“As a father, grandfather and longtime youth football coach, it’s always been important to me to build positive and educational environments for all children,” the rapper said in a video statement. “We wanted to bring our show to YouTube and YouTube Kids which provides free access to everyone, so all the kids can enjoy it.”
Not only does the show promote diversity and inclusion, but it also includes messages on social-emotional learning, such as the importance of sharing your emotions and how to use affirmations to overcome challenges.
“I’ve always wanted to create a kid-friendly series that lets kids be kids and is truly representative of the culture with everything from the music to the characters,” he added.
Claude Brooks, who took guidance on the show from his 7-year-old daughter, said the YouTube series infuses TikTok choreography as an additional form of engagement and a way to “get kids out of their seat.”
This isn’t Snoop’s first venture into the world of children’s products. As reported in Vibe, Snoop recently launched his own cereal brand, Snoop Lopez, in partnership with fellow rapper Master P. The kids’ cereal is described as “MORE Corn, MORE Flavor & MORE Marshmallows that’s what separates us from the Rest.”
In a world filled with earworm kids’ songs that you can’t get out of your head, “Doggyland” is a delight for parents who grew up grooving to Snoop’s rap songs and kids who love catchy songs and colorful characters. There are currently four episodes available, with new episodes dropping on Tuesdays.
“’Doggyland’ is a representation of Snoop, Claude Brooks and October London and all of our thoughts and ideas and kids we’ve encountered,” said Snoop. “‘Doggyland’ is all of that—and a bag of chips.”