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The wearable Willow breast pump is setting moms free 🙌

How it works, and how to use insurance to get one.

The wearable Willow breast pump is setting moms free 🙌
Willow

When mom of two Nicole Phelps snapped a selfie showing her pumping at a formal event, hands-free, while wearing an evening gown, her Instagram notifications blew up. Among the clapping emojis and many variations on "YAAAAAASSSSS" there was one comment that came up again and again: "What pump is it? I want it!"

Over and over, @mrs.nicolephelps responded, letting Instagram followers know the tubeless, cordless, wearable pump she stuck into her evening gown is a Willow. Some commenters were familiar with the pump, which hit the market earlier this year, but for others, Phelps' selfie was the first they'd hear of the invention.

"There are wireless pumps??? 😱😱😱😱😱😱😱😱 love that idea!" wrote one commenter.

So did Time magazine. They called it one of the best inventions of 2017.

Willow's CEO, Naomi Kelman, was pleased by the reactions to Phelps selfie, not just because the picture spread the word about her product, but because the message Phelps was sending is the same one she preaches: Moms shouldn't have to drop what they're doing and go hide in a bathroom in order to pump.

"We see Willow as part of a larger effort to better the lives of women," Kelman tells Motherly. "Mothers told us that they wanted to be able to get their lives back."

The Willow's unique form factor frees moms from common issues that make pumping on the go difficult. It can be tucked into your existing bra and worn around, so you don't have to strip down the way moms have done in order to go hands-free with other pumps, and it doesn't need to be plugged in, so moms aren't left searching for an outlet (like the mom who recently went viral after she couldn't plug her pump in during a flight).

One mom commenting on Phelps' post recalled how she once found herself in "a bathroom in NYC sitting on the floor so I could access the power outlet" while using a traditional pump. Her expirience stands in contrast to another Instagram user, who's felt more freedom since using the Willow.

"I'm an RN (NICU RN) and I pump at work in the break room, running to get food and I've pumped while providing emergency care to one of my NICU babies," she commented on Phelps' selfie.

According to Kelman, stories like that aren't unique. She recalls hearing from a mom who is a dermatologist who pumped for her first child for nine months using a traditional pump. "She talked about the challenges of being pushed into supply closets even in a hospital," Kelman says.

The Willow changed things for that mom, according to Kelman, allowing her to pump while meeting with patients, and she was able to pump until 14 months with her second child.

The discrete wearability of the Willow is one reason moms are loving it, but the "smart" factors of this high-tech pump are also lauded in the comments section of Phelps' selfie. According to Kelman, the Willow app is different from apps for other pumps, because users don't have to go to the trouble of entering their own data, the Willow keeps track. The intuitive response of the Willow to a breast let down (going from stimulation mode to extraction mode) is another way the pump is "smart."

"I actually noticed an increase in overall volume with my @willowpump," one mom noted in Phelps' comment section. "I think some of it is being able to see the suction level with the app combined with being able to pump when I need to, not waiting a half hour till I could get to an outlet to plug in."

While plenty of moms chimed in on Phelps' Instagram post with praise for Willow, as Phelps herself noted, the pump is not without criticism and while she loves it, "It's not for everyone."

The pump is available in white and grey.

Willow

The most common complaint about the Willow pump is the price. At $479.99, it's at least $100 more than the Medela Freestyle double pump (which often retails for $379.99 but can currently be found on sale).

For some moms, having a pump that doesn't need a bunch of tiny (and easily forgettable) accessories, is well worth the extra investment, but Kelman understands that cost is a barrier. She says she is working hard on making Willow more accessible to more moms. "We're actively seeking to get insurance coverage because we recognize that that's super important and we want Willow to be available to all women," she tells Motherly, adding that the insurance companies' processes have been slower than the team at Willow would like.

"In the meantime, women can use insurance via their HSA or FSA account, and also we're finding that a lot of women are asking their insurance companies to cover as an out-of-network pump and are having huge success," says Kelman.

The Willow also can't be shipped internationally yet, but the team does hope to make it available in the future.

It took a long time for the world to get a breast pump like Willow, and it's probably going to take a little while longer for the world at large to get on board, but judging by the reaction to Phelps' instagram post, moms already are.

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Becoming Mama™: A Pregnancy and Birth Podcast by Motherly

The essential pregnancy + birth companion podcast to the groundbreaking book, The Motherly Guide to Becoming Mama.

Becoming Mama ™: A Pregnancy and Birth Podcast by Motherly is the essential pregnancy + birth companion podcast to the groundbreaking book, The Motherly Guide to Becoming Mama: Redefining the Pregnancy, Birth, and Postpartum Journey, the evidence-based, women center book you have been waiting for.

Host Diana Spalding is Motherly's Digital Education Editor, a certified nurse-midwife, pediatric nurse and mother of three, and she wrote The Motherly Guide to Becoming Mama. Each week of your pregnancy (and beyond), Diana shares insight, support and non-judgmental guidance about the things that matter most to you.

Please remember that Motherly provides information of a general nature and is designed for educational purposes only. This podcast does not provide medical advice, diagnosis or treatment.

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Learn about all episodes of Becoming Mama ™: A Pregnancy and Birth Podcast by Motherly

Introduction

Becoming Mama™: A Pregnancy and Birth Podcast by Motherly is the essential pregnancy + birth companion podcast to the groundbreaking book, The Motherly Guide to Becoming Mama: Redefining the Pregnancy, Birth, and Postpartum Journey. Meet your host Diana Spalding, Motherly's Digital Education Editor and certified nurse-midwife and learn more about what to expect in each episode.

Listen now:

Episode Overview Quicklinks:

# 1: Pregnancy and self-care

In the very first episode of the Becoming Mama Podcast, you'll meet your host Diana Spalding and learn more about what to anticipate in each episode.

Diana talks about the importance of self-care through pregnancy. We live in a society that makes us feel like self-care is selfish, but really it is the least selfish thing you can do, especially when you are on the brink of motherhood.

Here is the article Diana mentioned in the episode: If I wrote your 'before you were born' letter now, here's what I'd say

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# 2: Getting pregnant

In this episode, Diana talks about getting pregnant, and one of the most important concepts to know when you're trying to get pregnant: Timing is everything. Plus, you'll learn about an important sign that you are ovulating.

Sign up for our newsletter and get Motherly's fertility worksheet.

Listen now:

# 3: Miscarriage

This episode is dedicated to women who are experiencing a miscarriage if listening feels right. Miscarriage is perhaps the most intensely personal experience a person can go through. There is no right way to feel, except the way that comes up for you naturally—just know that you are deeply and lovingly held and supported.

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# 4: Week 4: Foods to avoid

If you've just found out you are pregnant, in addition to hundreds of feelings (!), you may be wondering about what you can and cannot eat. In this episode, we'll give an overview of the foods that experts usually recommend avoiding during pregnancy.

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# 5: Week 5: Choosing where to get prenatal care

It may seem impossibly early in your pregnancy to start thinking about birth! But where you give birth influences where you get your prenatal care, and you'll be having your first prenatal appointment soon. In this episode, Diana will give an overview of your options.

Listen now:

# 6: Week 6: Baby development

This podcast is about you, but you are probably curious about what your bay is up to in there. This week, check in and see what is happening with your baby's development at 6 weeks pregnant.

Here is the article Diana mentioned in the episode: How pregnancy taught me to love my body

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# 7: Week 7: Pregnancy village

Pregnancy is an amazing but vulnerable time. So it's essential to surround yourself with people that lift you up. In the episode, Diana shares some ideas when considering who to have in your pregnancy village.

Here is the article Diana mentioned in the episode: Motherhood helped me learn who my real friends are

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# 8: Week 8: Pelvic exams

It's week 8, which means you may be having your first prenatal visit pretty soon. In this episode, Diana discusses what to anticipate at that first visit, and shares some tips on making pelvic exams more tolerable.

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# 9: Week 9: Pregnancy nausea

If you are following week by week and are nine weeks pregnant, nausea may really be starting to take hold, as it does for most pregnant women. Diana shares some ideas to make it better and offers emotional support for this very difficult symptom.

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# 10: Week 10: Baby development and nutrition

It's time for a little "what is your baby up to" update! The 10-week mark of pregnancy is an exciting milestone because it is the last week of the embryo stage. We'll also talk about your concerns related to nutrition when you have pregnancy nausea.

Here is the article Diana mentioned in the episode: The most surprising thing about my pregnancy was how powerful I felt

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# 11: Week 11: Sex and intimacy

Sex and intimacy during pregnancy can feel mysterious—but it doesn't have to! In this episode, Diana talks about how to stay safe, how to (gasp) enjoy it, and shares a note on feeling comfortable about your body with your provider.

Listen now:

# 12: Week 12: Registry

This is the time when many parents start to think about their registries and the items they'd like to acquire for their babies! In this episode Diana shares some tips for creating the perfect registry.

Check out Motherly's Essential Baby Registry!

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# 13: Week 13: Pause and reflect

Let's pause and reflect on everything in your life that's led you to this very important moment in time. And, Diana encourages you to try to "release the not enoughs, the can'ts, and the doubts," so that you can step into your true self and power.

Here is the article Diana mentioned in the episode: Our kids are watching—let's teach them how to love who they are

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# 14: Week 14: Pregnancy and work

Making the decision about what work looks like for you after the baby comes is super personal. In his episode, Diana addresses a common concern for women: telling your employer or co-workers that you are pregnant.

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# 15: Week 15: Baby development and baby kicks

Let's check in on your baby's development at week 15. Diana also shares a way to bond with your baby this month, and some info on when you'll get to feel those first baby movements.

Here is the article Diana mentioned in the episode: This is the last time I'll ever be pregnant

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# 16: Week 16: Exercise and cravings

In this episode, Diana reviews the benefits of exercise during pregnancy and shares some insight into pregnancy cravings—why we have them, and some ideas for healthy foods.

Listen now:

# 17: Week 17: Parenting

It may seem far away, but remember that at the end of all of this, you will have a baby! In this episode, Diana talks about beginning to think about how you'll want to be a parent to your child—and the most important piece to remember.

Listen now:

# 18: Week 18: Defining your values

Values are essentially your guiding principles—the concepts that are the most important to you as you go through your days and years. Defining those values during pregnancy can be incredibly helpful so that you can stay true to yourself as you transition into motherhood.

Listen now:

# 19: Week 19: Baby development and sleep

Let's check in and see what's going on with your baby! And, Diana shares tips on getting enough sleep as your pregnancy progresses, your belly gets bigger, and sleep is harder to come by.

Listen now:

# 20: Week 20: Ultrasounds, and when they find a problem

Many women have their big anatomy scan, a long ultrasound that looks at all the parts of the baby around this week. Sometimes, ultrasounds reveal a concern. This episode is focused on supporting you should that become a part of your story.

Here is The Motherly Podcast episode with Kristen Bell that Diana mentioned.

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# 21: Week 21: Doulas

Doulas can be an incredibly powerful member of your team. In this episode, Diana talks about what doulas are, how they can help, how to choose one, and how doulas can be instrumental in improving disparities in maternal health.

Listen now:

# 22: Week 22: When pregnancy is hard

Pregnancy is amazing—but sometimes it can be very hard. In this episode, Diana offers support and love to women experiencing difficult pregnancies (for any reason).

Here is the article Diana mentioned in the episode: Dear mama: You're not doing it wrong, it's just *that* hard

Listen now:

# 23: Week 23: Birth overview

It's time to start talking about birth! Diana gives an overview of what happens during the first, second, third and fourth stages of labor, and what you might experience during each of them.

In response to COVID-19, Motherly's Becoming Mama ™ Online birth class is free.

Listen now:

# 24: Week 24: Baby development and hobbies

In this episode, we'll check in with your baby's development, and talk about the importance of having fun—both during pregnancy and in motherhood.

Listen now:

# 25: Week 25: Preterm labor

In today's episode, we are going to talk about preterm labor—the signs and symptoms, and what to do if you are worried that you might be going into labor early. Plus, Diana shares some support for warrior NICU mamas.

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# 26: Week 26: Relationships

Let's talk about relationships. You are approaching the end of the second trimester, which means that things are getting very real. If you have a partner, let's think about what your relationship is all going to be like when the baby is here.

Here is the article Diana mentioned in the episode: Dear husband, I miss you

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# 27: Week 27: The placenta

The placenta is a wildly cool organ, with very important functions during pregnancy—and some very interesting potential uses after.

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# 28: Week 28: Fetal movement

It's important to pay attention to your baby's movement—in this episode Diana shares one way to keep track. Plus, she invites you to marvel at this important pregnancy milestone—the third trimester.

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# 29: Week 29: Baby development and umbilical cords

Let's do our first check in to see what your baby is up to in the third trimester. Plus, Diana shares some comforting insight into the common concern of umbilical cords being wrapped around the baby's neck, as well as information on the practice of delayed cord clamping.

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# 30: Week 30: Nourishment and movement

Anemia can be more common during the third trimester, so let's talk about the symptoms, and some ways to increase your iron intake. We'll also talk through diaphragmatic breathing—how to do it, and why you might want to.

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# 31: Week 31: Breech and transverse babies

In this episode, Diana discusses breech and transverse baby positions, ways to encourage them to move to a head-down position, and what to anticipate if they don't.

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# 32: Week 32: Fear

Today, we are going to talk about fear, specifically the fear of birth. Diana discusses when to seek help for fearful thoughts, and share some ideas for making your fear feel less powerful.

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# 33: Week 33: Baby development and birth plans

Your pregnancy is 33 weeks along, so let's check in with their development. And, Diana talks about why you might want to consider developing a birth plan for your upcoming birth.

Sign up for our newsletter and get Motherly's birth plan worksheet.

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# 34: Week 34: Pain and the epidural decision

Today we are going to talk about pain and the epidural decision—in a completely non-judgmental way, of course.

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# 35: Week 35: Immediate postpartum and postpartum bleeding

We've spent time in recent episodes talking about birth, and today we are going to talk about what happens just after birth. Plus, Diana talks about what to anticipate when it comes to postpartum bleeding.

Listen now:

# 36: Week 36: Prepping for postpartum

Start thinking about ways you can create a postpartum haven for yourself—a place where you can just rest and heal and take care of your baby in a way that feels like you are being cocooned in love and nurturing goodness.

Check out Motherly's Fourth Trimester Challenge with LiveItUp!, hosted by Motherly co-founder, Jill Koziol.

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# 37: Week 37: Baby development and big babies

In this episode, Diana checks in with your baby's development one more time, and shares some comforting words regarding the common concern around giving birth to a big baby.

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# 38: Week 38: Cesarean births

Diana discusses what happens during a Cesarean section, and reminds us that Cesarean births are very much births.

Here is the article Diana mentioned in the episode: My birth story: A scheduled repeat C-section

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This episode is sponsored by Target. Shop Target Baby Month Deals now and get 10% off one Nursery Furniture item from 9/13/20-9/19/20 by entering "BABYMONTH" in your checkout cart. *exclusions apply, must be capitalized when entered.

# 39: Week 39: You can do this

You. Are. So. Close. Let Diana offer you some inspiration and comfort as you get ready to give birth. You've got this.

Here is the Letter to my Baby Meditation that Diana mentions in the episode.

Listen now:

This episode is sponsored by Target. Shop Target Baby Month Deals now and get 10% off one Nursery Furniture item from 9/13/20-9/19/20 by entering "BABYMONTH" in your checkout cart. *exclusions apply, must be capitalized when entered.

# 40: Week 40: Going past your due date

Most first time mamas go past their due date—but that doesn't make it easy. In this episode, Diana offers some encouragement, and a way to stay positive during this potentially tough period of time.

Here is the article Diana mentioned in the episode: To the mama about to give birth—there's magic in the waiting

Listen now:

This episode is sponsored by Target. Shop Target Baby Month Deals now and get 10% off one Nursery Furniture item from 9/13/20-9/19/20 by entering "BABYMONTH" in your checkout cart. *exclusions apply, must be capitalized when entered.

# 41: Week 41: Baby blues and postpartum mood disorders

Today, Diana talks about your emotional wellbeing after giving birth, specifically the baby blues and postpartum depression and anxiety and other mood disorders.

Check out Motherly's guide to postpartum mood disorders.

Listen now:

This episode is sponsored by Target. Shop Target Baby Month Deals now and get 10% off one Nursery Furniture item from 9/13/20-9/19/20 by entering "BABYMONTH" in your checkout cart. *exclusions apply, must be capitalized when entered.

# 42: Week 42: Postpartum physical recovery

Let's spend some time talking about your physical recovery from birth, specifically your vagina and pelvis.

Listen now:

This episode is sponsored by Target. Shop Target Baby Month Deals now and get 10% off one Nursery Furniture item from 9/13/20-9/19/20 by entering "BABYMONTH" in your checkout cart. *exclusions apply, must be capitalized when entered.

# 43: Week 43: Bonding with your baby

In today's episode, Diana talks about the sweet new addition to your life, and some ways that you can bond with them.

Listen now:

This episode is sponsored by Target. Shop Target Baby Month Deals now and get 10% off one Nursery Furniture item from 9/13/20-9/19/20 by entering "BABYMONTH" in your checkout cart. *exclusions apply, must be capitalized when entered.

# 44: Week 44: Feeding your baby

Today we are going to talk about feeding your baby, and what is perhaps the most common worry is among new parents—how do I know that my baby is getting enough to eat?

Listen now:

This episode is sponsored by Target. Shop Target Baby Month Deals now and get 10% off one Nursery Furniture item from 9/13/20-9/19/20 by entering "BABYMONTH" in your checkout cart. *exclusions apply, must be capitalized when entered.

# 45: Week 45: Becoming a mama

In this final weekly episode, Diana spends a few moments talking about evolution, specifically the way that your life and your motherhood journey are going to continue to evolve.

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This is my one trick to get baby to sleep (and it always works!)

There's a reason why every mom tells you to buy a sound machine.

So in my defense, I grew up in Florida. As a child of the sunshine state, I knew I had to check for gators before sitting on the toilet, that cockroaches didn't just scurry, they actually flew, and at that point, the most popular and only sound machine I had ever heard of was the Miami Sound Machine.

I was raised on the notion that the rhythm was going to get me, not lull me into a peaceful slumber. Who knew?!

Well evidently science and, probably, Gloria Estefan knew, but I digress.

When my son was born, I just assumed the kid would know how to sleep. When I'm tired that's what I do, so why wouldn't this smaller more easily exhausted version of me not work the same way? Well, the simple and cinematic answer is, he is not in Kansas anymore.

Being in utero is like being in a warm, soothing and squishy spa. It's cozy, it's secure, it comes with its own soundtrack. Then one day the spa is gone. The space is bigger, brighter and the constant stream of music has come to an abrupt end. Your baby just needs a little time to acclimate and a little assist from continuous sound support.

My son, like most babies, was a restless and active sleeper. It didn't take much to jolt him from a sound sleep to crying like a banshee. I once microwaved a piece of pizza, and you would have thought I let 50 Rockettes into his room to perform a kick line.

I was literally walking on eggshells, tiptoeing around the house, watching the television with the closed caption on.

Like adults, babies have an internal clock. Unlike adults, babies haven't harnessed the ability to hit the snooze button on that internal clock. Lucky for babies they have a great Mama to hit the snooze button for them.

Enter the beloved by all—sound machines.

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A few years ago, while my wife's baby bump got bigger and my daddy reading list grew longer, I felt cautiously optimistic that this parenthood thing would, somehow, suddenly click one day. The baby would come, instincts would kick in, and the transition from established couple to a new family would be tiring but not baffling.

Boy was I wrong.

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