16 swoon-worthy gifts every new mama will love this holiday season

A thoughtful gift for a new mama—something just for her, not for baby—can go a lonnnggg way.

16 swoon-worthy gifts every new mama will love this holiday season

New motherhood can be exhilarating, magical, and... really, really tiring. A thoughtful gift for a new mama—something just for her, not for baby—can go a lonnnggg way. Treat the new mom in your life (or yourself!) to a fantastic gift this season from our picks below. We can't think of many people more deserving!


1. Edible Beauty & Desert Lime MicroExfoliant

This face polish is gentle enough to be used every few days, but strong enough that you can definitely feel the smoothing effects on your skin after each use. It smells a-mazing and is perfect to revitalize and re-energize the skin of any tired new mama.

Edible Beauty & Desert Lime MicroExfoliant, Sephora, $52.00


2. Artifact Uprising Baby Book - The Story of You

This next level baby book is one of our faves this season. It's completely different than your average baby book, and that's what we love about it. It's stunningly simple, aesthetically beautiful, and really easy for any new mama to fill in.

Artifact Uprising Baby Book - The Story of You, Artifact Uprising, $120.00



While mama is at home snuggling her new babe, her body is still recovering from delivery. It's normal for women to bleed for up to six weeks after giving birth (if you're filling up more than a pad in under 1-2 hours, let your doctor know), but postpartum pads aren't the most comfortable. Enter THINX. Their washable, reusable undies can hold up to 1 1/2 to 2 tampons' worth, or be used with pads to prevent leaks, helping mama to feel a bit more like herself. This set is on sale through 12/31, featuring some of their most popular styles.

All Star Set, THINX, $85.00 (originally $100.00)


[In partnership with THINX]

4. Feed Amelia Tote

Reality check: new mamas have a lot of stuff to cart around. Help them pack mule in style with these neutral, stylish totes perfect for all things baby and mama. Bonus: This particular bag provides meals for 100 school meals.

FEED Amelia Tote, Feed Projects, $198.00



5. Mama Necklace

Celebrate her new title with a delicate piece of jewelry. Handmade in California, this necklace is a sentimental piece she can rock for years to come. Plus, it's made of 14K gold so you don't have to worry about it turning.

Mama Necklace, Ingrid and Isabel, $125.00


6. Dyson Animal V8 Cord Free Vacuum

Yup, there's a vacuum on this list. (#momlife) Because kids are messy, and this vacuum is AMAZING. It's totally cord free and, dare we say, makes vacuuming so easy that it's almost fun.

Dyson Animal V8 Cord Free Vacuum, Amazon, $325.99


7. Bright Cellars Wine Subscription

Take a short quiz, see your personalized wine matches, and get your favorite bottles sent directly to your door every month. You just spent nine months not drinking, so this one seems like a no-brainer to us. Click here to see your wine matches and get $50 off your first month!

Bright Cellars Wine Subscription, Bright Cellars, prices vary


8. Wildbird Ring Sling

Babywearing can be a lifesaver for new moms. These ring slings can take a bit of practice (we love the online tutorials), but once you get the hang of it, they're a great way to keep baby close and calm. We 💜Wildbird's soft and beautiful fabrics.

Wildbird Ring Sling, Wildbird, $64.95 and up


9. Smugmug Gift Subscription

New mom-ing means suddenly having more photos than you know what to do with. Smugmug has a user friendly interface and is a safe place to store all those precious memories.

Smugmug Gift Subscription, Smugmug, starting at $3.99 per month



10. eufy Baby Monitor

If mama doesn't have a trusted baby monitor just yet, we love this one by eufy. Featuring a wide-angle lens, you'll be able to see the entire room so it can still be used during mobile toddler years. With an easy set-up, mama simply has to plug it in and go.

eufy Security SpaceView Baby Monitor, Amazon, $139.99


11. ThirdLove 24/7 Nursing Bra

We love ThirdLove's regular bras, and their new nursing collection lives up to their same high standards of comfort, style and durability.

ThirdLove 24/7 Nursing Bra, ThirdLove, $72.00


12. Freshly Picked Diaper Bag

Dubbed by some as the "perfect" bag, this brand new release from baby mocc favorite Freshly Picked was designed by crowd sourcing what moms actually want—large capacity, ease of use, durability and style. We think it checks all four boxes, and then some! ✔ ✔

Freshly Picked Diaper Bag, Amazon, $176.02


13. Amanda Deer Jewelry

You can never, ever go wrong with some jewelry. Whether the new mama in your life is looking for a dainty, on-trend piece, or something personalized to remind her of her new little one, there are so many great options here to choose from.

Amanda Deer Jewelry, Etsy, $36.00 and up


14. Rifle Paper Co. Journal

New motherhood is a time of change, growth, and self-reflection. Rifle Paper Co. makes gorgeously crafted journals that are the perfect place for a new mom to capture all of those meaningful moments. And, if you're a planner, we also love this five year set.

Rifle Paper Co. Journal, Amazon, $15.00


15. Love Is

This story of a girl and a duckling who share a year together will touch any new mama's heart.

Love Is, Amazon, $15.19


16. The Whole-Brain Child

We love the scientific insight + everyday practicality behind this bestselling book on how fostering brain development can lead to happier, calmer kids. It's like opening the door into your child's brain, and it's completely fascinating.

The Whole-Brain Child, Amazon, $10.87


Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

When it comes to registering for baby products, there's one word we love: convertible.

In contrast to items you use for a short period of time, convertible (or multi-use) products are made to grow with your baby… and trust us, that makes them worth their weight in gold.

Convertible items allow you to reap the benefits of your baby registry for years to come—and that's just savvy shopping, mama. Also savvy shopping? Creating your baby registry with Target and enjoying their Year of Benefits registry program for expectant parents. Just by starting your registry, you will get a welcome kit with more than $100 in coupons and samples, two 15% off coupons to complete your registry, and a full year of returns. And Target's newest registry perk, the Year of Exclusive Deals, gives you discounts on essentials for your baby's whole first year when you sign up for Target Circle as well.

If you prioritize value and longevity when creating your registry, here are 10 items you'll love from day one through day 1,000… and beyond!

A crib that can grow through childhood + beyond

Simmons Kids Slumbertime Monterey 4-in-1 Convertible Crib

A crib is a necessity as you plan for life with your baby—you know that already. But what about in a couple of years when they need a toddler bed? Or a few years beyond that when they graduate to a bigger bed? Well, you're in luck: With the right attachments, this bed can be the only one they need until college.


A cozy blanket for snuggles + security

Plush Velboa Baby Blanket I Love You - Cloud Island\u2122 White/Black

Blankets have earned their spot on millions upon millions of registries for good reason: They function as stroller covers or play mats during the early days, then become beloved security items in the toddler years.


A comfy spot for feeding + stories

Baby Relax Addison Swivel Gliding Recliner

During your first months of motherhood, a comfortable gliding chair will be your second home as you spend time feeding and bonding. As your child grows (and mobility makes those snuggles harder to catch), you'll discover a new love for this cozy spot for stories and bedtime snuggles.


Sealy Cozy Rest Extra Firm Crib and Toddler Mattress

Fun fact: A standard crib and toddler bed actually use the same size mattress. That's why it's smart to get a quality crib mattress right out of the gate: One less thing to change up in a few years!


A changing table that doubles as a dresser

Simmons\u00ae Kids Monterey 4 Drawer Dresser with change top

If space is at a premium in your baby's nursery, look for a combination changing table and dresser. That way, you can keep using the dresser long after your little one is potty trained.


A car seat that converts to a booster

Safety 1st Grow and Go 3-in-1 Convertible Car Seat

The safest place for your child is in the backseat of your car, in either a car seat or (later) booster. But instead of buying a new seat for each phase, you can check off multiple boxes at once by adding a convertible car seat to your registry.


A stroller that accommodates big kids, too

Graco FastAction Jogger LX Stroller

The need for a good stroller doesn't end when your little one learns to walk, so look for a stroller that can accommodate bigger kids, too. We recommend a jogging stroller that allows you to attach an infant car seat and is still perfectly spacious for toddlers.


A place to dine for years to come

Ingenuity SmartClean Trio Elite 3-in-1 High Chair - Slate

From first bites to family dinners around the table, one single high chair can be the solution you need. That is, if you look for a version that adapts into a booster seat when your child is ready for a plate at the table.


A white noise machine + alarm clock in one

Hatch Rest Sound Machine, Night Light & Time-to-Rise

After spending months listening to ambient noise in the womb, white noise remains incredibly comforting for your child. It's nice to have a sound machine that can transition to a time-to-rise clock down the line. By cueing with sounds and colors, these clocks reinforce healthy sleep habits.


A baby carrier that can haul a toddler, too

Infantino Flip 4-in-1 Convertible Carrier

A carrier is a major help when your baby loves being held, but you need use of your hands. But even months or years down the line, you can still get use out of that carrier. To maximize longevity, look for one that can be used with your child facing outward or even carried on your back as they grow.


Enjoy building your registry with Target, mama! The Year of Benefits is calling your name with a Year of Exclusive Deals available via Target Circle, two 15% off coupons, a year of hassle-free returns, a free welcome kit and more! 😉

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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