Now more than ever, Motherly is looking for ways to put more good into the world and to support who we consider to be the most important superheroes of all—mothers. When we created The Motherly Shop—an online collection of products curated for every stage of motherhood—we hand-picked the things you want and need, ensuring we only bring you the best from brands and makers that really care. But we want to do more with the dollars you so thoughtfully spend on your Motherly Shop purchases.

That's why starting this month, Motherly will give 1% of all purchases made from our Holiday Shop to a charity close to our hearts: Every Mother Counts.

For too many, pregnancy and childbirth are not always the joyful events we would hope for. Each year over 300,000 women die around the world as a result of complications of pregnancy and childbirth. That's one woman every two minutes. It doesn't have to be this way. In fact, nearly all maternal deaths could be prevented by ensuring women have access to quality, respectful and equitable maternity care.

Every Mother Counts is working to change that and we want to help. This holiday season, you can know that your purchase means so much more than a present under a tree. It is a contribution to a safer healthier world for women everywhere.

So head on over to the Motherly Shop and snag your holiday gifts knowing that every purchase you make is in part helping a mama in need.