These new arrivals from the Motherly Shop are *so* special you need them all

Every week, we stock the Motherly Shop with innovative and fresh products from brands we feel good about. We want to be certain you don’t miss anything, so to keep you in the loop, we’re providing a cheat sheet.

So, what’s new this week?

The Simple Folk : Timeless + organic high-comfort play clothes

The Simple Folk’s minimalist line of nature-inspired, ethical, organic and high-comfort play clothes are easy to wear, easy to wash and easy on the senses. Created by two mamas who wanted to outfit their children in clothing that reflected their lifestyle—and their philosophies of gentle parenting, free play and eco-friendly living—these timeless pieces are ideal for fall photo shoots, lazy days at home and everything in between. Each piece is handmade in Portugal and carbon brushed by hand to make them delightfully soft. In purchasing their products, you help support the Kikulu Foundation and their dedication to unlocking the potential of children in Uganda through access to quality education.

Bada Baby : The all-in-one solution for baby booties

When Alex and Joey Nay brought their preemie home, they struggled to find a solution for the persistent redness all around their little one’s sensitive areas. Through tireless research, they stumbled upon a “magic diaper sauce”—well known to European mamas as oleo-calcerous liniment—and realized they had to bring it to the U.S. market. Thus, Baba Baby was born. Their all-natural cleanser not only tackles messy changes brilliantly, but also leaves behind a silky-smooth layer of moisturizer that helps prevent diaper rash and makes future clean-ups a breeze. Bonus: Every month, they donate 10% of their profits to Haiti Hope Alliance, an organization committed to equipping local Haitian leaders to serve their communities.

Little Muffincakes : Diverse, character-based baby basics—because representation matters

Grandma Debra Raney was shopping after the birth of her grandson, Ashton, and was “shocked to find slim pickings for products geared to children of color.” So, she created them. By dreaming up two adorable and relatable characters lovingly named Ashton and Zhara, she’s brought to market baby essentials that not only reflect the beauty of diversity but help to build the necessary building blocks of self-acceptance, promoting high self-esteem in children of color from birth.

BONUS! Cubcoats masks: Kid-friendly masks they’ll actually want to wear

Like their hoodies and outerwear, Cubcoats masks were created with kids’ sensibilities in mind. With fun patterns and clever transforming powers, these masks are back-to-school must-haves.

Not sure where to start? Here’s what we’re adding to our cart:

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We independently select and share the products we love—and may receive a commission if you choose to buy. You’ve got this.