Fire up those shopping fingers and carve out some time on your calendars, mamas—Amazon has just announced the details for Prime Day, and it's better—and longer!—than ever before.

Amazon Prime Day, one of our favorite days of the year to score big discounts on all things baby + mama—and virtually anything else you may need—will begin on July 16 at 12pm PT/3pm ET and will run through midnight PT July 17, clocking 36 hours of Amazon deals.

And the best part? #teammotherly will be tracking all the epic deals + discounts you'll want to know about and live updating them throughout the day so you won't miss a thing.


This year's Prime Day (and a half) will feature more than one million deals worldwide and 50% more Spotlight Deals, exclusively for Prime members. Whole Foods is even joining in on the celebration! They'll be offering Prime Day deals and offers at all U.S. locations.

"Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide," says Jeff Wilke, Amazon CEO Worldwide Consumer. "New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet."

If you're not already a Prime member, you can join here. (There's even a 30-day free trial option if you don't want to commit.)

Mark your calendars for July 16 and don't forget to check our site for all of the details. Get excited, mamas!

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