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baby registry

Should you have another baby shower if you’ve already had a baby (or two… or three)?

In short: yes! Every new baby deserves to be celebrated in some way.

Updated Oct. 14, 2021
mom giving baby a bath

This must-have baby bath is soft, collapsible, and under $50

One of the quickest lessons I learned as a new parent was…

Updated Aug. 06, 2024

We created the essential registry guide for every mama

We know, we know—there are a lot of birth registries out there.…

Updated Nov. 04, 2022

Our favorite diaper rash creams for every toosh

Sore, red bottoms are a thing of the past.

Updated Feb. 18, 2025

The gentlest bath products for new bathers

Slather their bodies with love + moisture.

Updated Feb. 25, 2025

The 7 essential baby bottles for every family feeding routine

Your go-to guide for the perfect bottle.

Updated Feb. 25, 2025
baby wearing a cloth diaper laying on a bed

A beginner’s guide to cloth diapering

If you’re like many parents, you’ve probably considered making the switch to…

Updated Apr. 11, 2022

Our Top Off-Registry Baby Shower Gifts, According to Mamas

Everything you need except diapers.

Updated Feb. 25, 2025
baby feet next to a montessori toy

How to create a Montessori-inspired baby registry

The items selected reflect Montessori principles of simplicity, purpose and freedom of movement.

Updated Feb. 08, 2022
mom kissing baby in a nursery

5 essentials for baby’s nursery—sweet dreams, guaranteed

From decor that will grow along with your baby to items essential for seeing you through those early days, we rounded up our favorite products to complete your nursery.

Updated Feb. 11, 2022

You don’t need to stress about your baby registry. Here’s why

There is an undeniable pressure to get it 'right.'

Updated Oct. 14, 2021
mom lifting car seat

10 must-have registry items that will change your life, mama

The baby gear heavy hitters that should be top of your registry list.

Updated Dec. 13, 2021

The best baby registry is at Target—here’s why

Three words: free welcome kit

Updated Feb. 19, 2025
mom sitting in glider working on a computer while a baby lays in a carrier

Baby registry 101: Your step-by-step guide

Make the baby registry of your dreams with this primer.

Updated Nov. 30, 2021
mom taking a picture of a baby in her bassinet

These are the 25 most popular baby registry products at Target

Thousands of mamas give these items their stamp of approval.

Updated Nov. 30, 2021
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