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Target just launched a line of $2 products and it's a game-changer
@darby via Twenty20

There are some things worth spending some extra money on, but for most of us, household products aren't one of them.

Who wants to spend more than they have to on all-purpose cleaner or garbage bags? Target has proven time and time again that it just gets us, and the folks there definitely understand where mamas are coming from on this issue.

That's why the retailer just announced a new brand of low priced household products. It's called Smartly, and the brand will be hitting Target shelves starting October 14.

The Smartly line will include household supplies like hand soap, body lotions, razor blades, toilet paper and cleaning supplies. Prices range from $0.59 to $11.99, but most items will cost less than $2.

One-stop shopping

So if you've been stopping at a dollar store or a discount chain on your way to Target to save money on essentials, you soon won't have to. You can save money on the things you need (so you can get some of the things you want) without making a bunch of stops and save money for your Target run during your Target run.

Bulk prices for individual items

The line may also be useful for minimalist mamas, those who just don't have the extra space (or time) to stock up at the big bulk stores, and those who don't drive to the store. According to Target, "Smartly offers the affordability of bulk shopping without buying in bulk." If you don't have extra space to store a ton of toilet paper, you can pick up four Smartly rolls for $0.99 at Target.

This is great news if you transport your Target purchases via public transit or the basket on your stroller.

Cute packaging

The line has got a simple, modern look designed to look smart in your home as well as on Target's shelves. So if you're a mama who just doesn't have time to decant her hand soap into decor pump, Smartly's soaps will look good next to your sink.

Smartly will debut in stores and online on October 14, with new products rolling out in early 2019, and honestly, we can't wait.

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A very important letter for new mamas

Listen, mom-guilt is a dirty liar. Yes, it's your job to fill your little human's needs, but you matter too. Don't forget to take care of yourself. Hang out with friends, take a drive blaring 90's hip hop or shower without interruptions—trust me, you'll be a better person (and mom) because of it.

Dear new mom,

You will shave again someday. Today is not that day.

Set expectations low, my friend, and set your partner's lower—at least where body hair and overall hygiene are concerned.

That conversation could go something like this: “From now on let's not consider shaving a “standard," but more like a gift that happens on birthdays and the first day of summer."

Voila, you are a gift-giving genius. You know what else is a gift? Shaving the inch and a half of skin that is between your skinny jeans and your boots. You're welcome world.

You will not be perfect at parenting.

Boom.

I have yet to meet a perfect mother, but when I do, she's going to be a tiger who is insanely good at making up songs. (Daniel Tiger's mom, we salute you.)

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Life

Time-saving formula tips our editors swear by

Less time making bottles, more time snuggling.

As a new parent, it can feel like feeding your baby is a full-time job—with a very demanding nightshift. Add in the additional steps it takes to prepare a bottle of formula and, well… we don't blame you if you're eager to save some time when you can. After all, that means more time for snuggling your baby or practicing your own well-deserved self-care.

Here's the upside: Many, many formula-feeding mamas before you have experienced the same thing, and they've developed some excellent tricks that can help you mix up a bottle in record time. Here are the best time-saving formula tips from editors here at Motherly.

1. Use room temperature water

The top suggestion that came up time and time again was to introduce bottles with room temperature water from the beginning. That way, you can make a bottle whenever you need it without worrying about warming up water—which is a total lifesaver when you have to make a bottle on the go or in the middle of the night.

2. Buy online to save shopping time

You'll need a lot of formula throughout the first year and beyond—so finding a brand like Comforts, which offers high-quality infant formula at lower prices, will help you save a substantial amount of money. Not to mention, you can order online or find the formula on shelves during your standard shopping trip—and that'll save you so much time and effort as well.

3. Pre-measure nighttime bottles

The middle of the night is the last time you'll want to spend precious minutes mixing up a bottle. Instead, our editors suggest measuring out the correct amount of powder formula into a bottle and putting the necessary portion of water on your bedside table. That way, all you have to do is roll over and combine the water and formula in the bottle before feeding your baby. Sounds so much better than hiking all the way to the kitchen and back at 3 am, right?

4. Divide serving sizes for outings

Before leaving the house with your baby, divvy up any portions of formula and water that you may need during your outing. Then, when your baby is hungry, just combine the pre-measured water and powder serving in the bottle. Our editors confirm this is much easier than trying to portion out the right amount of water or formula while riding in the car.

5. Memorize the mental math

Soon enough, you'll be able to prepare a bottle in your sleep. But, especially in the beginning or when increasing your baby's serving, the mental math can take a bit of time. If #mombrain makes it tough to commit the measurements to memory, write up a cheat sheet for yourself or anyone else who will prepare your baby's bottle.

6. Warm up chilled formula with water

If you're the savvy kind of mom who prepares and refrigerates bottles for the day in advance, you'll probably want to bring it up to room temperature before serving. Rather than purchase a bottle warmer, our editors say the old-fashioned method works incredibly well: Just plunge the sealed bottle in a bowl of warm water for a few minutes and—voila!—it's ready to serve.

Another great tip? Shop the Comforts line on Comfortsforbaby.com to find premium baby products for a fraction of competitors' prices. Or, follow @comfortsforbaby for more information!

This article was sponsored by The Kroger Co. Thank you for supporting the brands that support Motherly and mamas.

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It's science: Why your baby stops crying when you stand up

A fascinating study explains why.

When your baby is crying, it feels nearly instinctual to stand up to rock, sway and soothe them. That's because standing up to calm babies is instinctual—driven by centuries of positive feedback from calmed babies, researchers have found.

"Infants under 6 months of age carried by a walking mother immediately stopped voluntary movement and crying and exhibited a rapid heart rate decrease, compared with holding by a sitting mother," say authors of a 2013 study published in Current Biology.

Even more striking: This coordinated set of actions—the mother standing and the baby calming—is observed in other mammal species, too. Using pharmacologic and genetic interventions with mice, the authors say, "We identified strikingly similar responses in mouse pups as defined by immobility and diminished ultrasonic vocalizations and heart rate."

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News