A modern lifestyle brand redefining motherhood

We need to talk about this unexpected condition women deal with after giving birth

In partnership with our friends at Yarlap


We need to talk about urinary incontinence—a.k.a. peeing when you don't mean to, usually in your pants, often when you jump. Or laugh. Or sneeze. Sigh.

Because here's the deal—it's happening to almost 50% of women—and every single one of those women wants desperately for it to stop.

Let's take a quick look at why it happens.

The pelvic floor is made of a series of muscles, ligaments and tissues that support the organs in your pelvis—your uterus and bladder—as well as your vagina and anus. A number of factors can cause those muscles to become weaker, pregnancy and birth being the primary culprits. But other factors such as genetics, nerve damage or low muscle tone can contribute as well.

As doctor and professor, Linda Brubaker wrote, "No clear single event has been found to be responsible, suggesting that postpartum urinary incontinence arises from a multifactorial physiological insult."

Physiological insult indeed—there is nothing more insulting than stifling a laugh because you're afraid that you are going to pee in your pants if you laugh too hard. And quite frankly, it's insulting that the rates of untreated urinary incontinence are as high as they are. But unfortunately due to the stigma and embarrassment factor, we just don't talk about incontinence enough—and therefore, we are suffering.

We have all been there (even the midwife among us, ahem 🙋):

We're sitting on the exam-table with its cold, worn-out leather unpleasantly sticking to our thighs, stir-ups looming in front of us, while we wear a gown made out of paper towels, and await our friendly but overly-busy and therefore rushed doctor or midwife to come into the room to do our postpartum visit.

They do a quick pelvic exam, tell us "everything looks great, any questions?" But instead of asking the questions that are really bugging us, we just smile say, "I'm good!"

Because I think somewhere along the way we got the idea that this is just how it is: Lady has baby. Lady can't hold her urine anymore. Lady wears pads or diapers for the rest of her life. Then end.

(And as a not-so-side side-note, 25-50% of women who have incontinence also find that their sex lives are negatively impacted, either because they lose the desire to have sex, have difficulty having an orgasm, or because sex hurts.)

Well you know what? No!

Urinary incontinence may not be a life-threatening condition, but it is for sure a life-altering one that can have a profound impact on a woman's quality of life.

Translation: We need to do something about this.

I have spent many hours of my career teaching women how to do Kegels, an exercise meant to strengthen the muscles of the pelvic floor in order to decrease or stop incontinence, and to improve sexual functioning. Kegels work—when done properly. But that's an issue in and of itself.


Kassandra Dekoning

This is how I, a seasoned midwife, explain Kegels to someone:

"You know when you have to pee really bad but you can't find a bathroom so you have to sort of clench your vagina so you don't pee? That's a Kegel."

Now I am a good midwife, but quite honestly, that explanation stinks. Because how do you really explain a Kegel using words? In fact even women who get really detailed descriptions of how to do Kegels report not understanding, or simply not doing them because it was too confusing, or they forgot, or they got frustrated, or all of the above.

Enter Yarlap… literally.

Yarlap is an AutoKegel® device that provides women an effective, gentle and easy Kegel workout—automatically. (This takes the term set it and forget it to a whole new level.) It is FDA cleared, evidence based, and most important, it works.

Here's how:

You insert a small probe inside your vagina—it's about the size of your thumb. You'll pick the program that's right for you on the control (which fits in your palm)… and that's it. Seriously. Yarlap takes the guessing game out of doing Kegels because it sends little impulses to your vaginal and surrounding muscles that tone and strengthen them.

It takes about 20 minutes, and they recommend you do it three to five times per week. It's really discreet so multitasking is definitely an option—Kegel and video conference ✔️. Kegel and laundry ✔️. Kegel and Netflix ✔️.

You know that at Motherly we don't ever recommend something unless we've tried it ourselves—so I'll just go ahead and say trust me.

It doesn't hurt to use at all—trust me.

And it works—trust me.

Your can order your Yarlap through your healthcare provider OR you can order it totally on your own here (psst: use code MOTHERLY for $25 off!).

And remember that not-so-side side note about sex? Research has found that women who use a transelectical stimulation device (like Yarlap) to treat urinary incontinence overwhelmingly reported a "remarkable improvement in their sexual life." They experienced less pain with sex, more desire to have sex, and enjoyed sex more while having it.

Translation: Get it girl.

Here's the thing.

We've spent our lives living in a society that quietly yet steadfastly engrains in us the notion that we are less than—that women's health issues are not at the forefront, even when they are consuming our time, resources and emotional energy.

I think we are the generation that changes that.

Am I getting all fired up and impassioned about urinary incontinence? Yes, as a matter of fact I am.

Because ultimately it's about more than being able to do jumping jacks again (although hey, that would be nice). It's about feeling comfortable with and in our bodies, having the support and tools to take our health into our own hands, and feeling empowered to focus our attention on the pieces of our lives that we love.

And also trampolines. Because remember how much fun trampolines are?


Yarlap® with AutoKegel® Technology provides women a gentle and effective Kegel workout. With six clinically proven programs, Yarlap® tones your pelvic floor muscles effortlessly. Yarlap® provides you with the control you deserve.

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If you thought the arrival of your baby meant the end of fun, urban vacations, think again. With the right planning (and the right equipment), it's still possible to get up and go with your little ones on every adventure. That's why we love BABYBJÖRN Baby Carrier One, a soft, supportive baby carrier that's as comfortable for your baby as it is on your back.

And New York City is one of our favorite places to take it for a ride.

We partnered with NYC mama Neha Leela Ruch of MotherUntitled to share her favorite Big Apple hot spots for littles. If you and your family are headed East on your next vacation, here are the places you can't miss with kids.

DO

Neha with her family at the Union Square Greenmarket.

The Union Square Greenmarket

You'll love the ready availability of locally grown produce and handmade goods―your kids will love sampling the wares and taking advantage of all the conveniently located activities nearby. "I love the efficiency of the location on a slow morning!" Ruch says. After shopping, hit up the nearby playground, visit the Barnes and Noble kids' area across the street, or head to Union Square Play for a movement or dance class to burn off any remaining energy.

LeFrak Center at Lakeside

Another attraction worth the subway ride out of Manhattan is the LeFrak Center at Lakeside in Prospect Park. With year-round skating (ice in winter, roller in summer), a splash pad in the summer, and all of Prospect Park surrounding for more exploration, there's something to keep everyone entertained no matter when you visit.

The Seaglass Carousel
Have your camera ready for this stunning ride in the Battery Conservancy. Unlike a traditional carousel, the Seaglass moves riders on four turntables as LED light fixtures mimic the bioluminescence found under the sea. Take a ride before taking in the waterside views or having a picnic in Battery Park.

SEE

Neha out and about in NYC with her BABYBJÖRN Baby Carrier One.

Domino Park

One of the newest parks in NYC, this Brooklyn-based hangout is sure to become a fast favorite of locals and travelers alike. The reclaimed-material playground teaches kids about the sugar refining process with silos and chutes designed to resemble the actual factory that used to reside on the park's location. There's also a Fog Bridge, sports fields, fountains, a dog park (in case Rover is along for the trip!), and more you can walk and explore with your little one in their BABYBJÖRN Baby Carrier One.

Central Park + Central Park Zoo

While there are plenty of reasons to visit Central Park on your New York City vacation, the convenience might be one of the biggest. Ruch says, "We grab coffee and treats from the Tavern on the Green to-go stand, walk east to the pretty carousel, and then onward to the zoo, which has a little kids' petting section for the smallest babies but also a pretty significant proper zoo with penguins, seals and bears."

Allbee Baby

With a nearly 100 year old story, this family operated business on New York's Upper West Side is the place to stop if you need something mid-trip. With a thoughtful curation of the best brands, it's full of solutions for parents and kids (as well as a selection of products from BabyBjörn)!

EAT

Maman Café

Need a quick pick-me-up? Maman Cafe is a popular spot for your favorite coffee and a snack. "There are a handful of locations around the city, but each has a pretty feel while still being warm and welcoming," Ruch says. "It's an elegant part of the day even when I have two littles in tow." Snag an iced coffee and an almond croissant before popping your baby back in their BABYBJÖRN Baby Carrier One and heading off on your next adventure.

by CHLOE.

And when that moment comes in the midst of every trip where you realize everyone needs to eat something nutritious, by CHLOE is a great stop to find healthy options to satisfy everyone in the family. Vegan, plant-based, and all natural, it will keep you energized for the rest of your adventures in the City That Never Sleeps. (Make sure to try the avocado toast!)


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

Sometimes inspiration just strikes.

Diana, our Motherly Experts Editor, had a moment just like that. The result was magic. "I was tucking my middle guy in, and he was all toddler-perfect... lost in a sea of blankets, so cute and little, and I just had this moment of, "wow, one day he is going to be a grown up, and someone else is going to love him..." And the rest is history :)" These poignant moments of motherhood touch the heart in immeasurable ways...balh able bla

After the tears have dried, this unique story, inspired by the overflow of love in a mother's heart, stays with you for a loooong time and is bound to resonate in your heart fas long as a mother's love remains for her child, long after they've left home. That's motherly. And, that's Motherly.

"To the person who falls in love with my son" went viral.

This video, more than the sum of its parts, has provided an overall experience that has transcended its concept, writing, execution, quality of craft—and heart.

• It has been viewed 26,387,039 times.


• It has reached 58,287,532 people.


• It has garnered 2,363,086 social engagements (comments, likes, and shares).


This video elevates what is in plain sight to something timeless, universal, and memorable. Bound to live in the heart of anyone who views it, this video is destined for legend in the parenting community online. Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.

FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our unique sense of honesty and our authentic and emotional content connect with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.




Meet Motherly.
We are a community–driven lifestyle brand redefining motherhood. Motherly occupies a unique position in the media landscape, sitting at the intersection of parenting, lifestyle and women's interests to address her entire life and connect her more fully.

At Motherly we have a voice.

We are the only positive, encouraging parenting site reaching and influencing Millennial moms when they are looking for and absorbing more information, products and services than during any other life transition. How we think, act, and express ourselves is why we have built such a strong community of mamas.

Our community engages across all platforms, at Motherly, on Instagram and on Facebook, because mamas are on the move.

Motherly supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes each month with Mom-to-mom insights, inspiration and empowerment.

Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening.

With a unique sense of honesty, our authentic and emotional content connects with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.


FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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Sources: Facebook Analytics 2018


The synergy of our compelling content, pure aesthetic and fully engaged community has afforded us staggering fan growth.

In October, 2017, we doubled down on our engagement strategy to reach our community with our innovative approach to content and realized a stunning fan growth of 442% over the following twelve months.



That "something" extra...

Through our social presence—encompassing concept, creativity, content, structure, visual design, functionality and interactivity—women are encouraged and have the confidence to know, "I've got this". As savvy, digital natives, Millennial mamas take Motherly everywhere for information, inspiration, and empowerment—we are the brand that helps her redefine what it means to be motherly, every day.

Vacationing with a baby isn't for the faint of heart. But while it typically means more luggage (hello, travel-friendly bassinets, clothes for all seasons, and more diapers than you can shake a boarding pass at!), it's still possible to have a fun, memorable adventure with your little ones―especially with the right equipment.

Our favorite family vacation saver? The right baby carrier, like BABYBJÖRN Baby Carrier One Air. The breathable, mesh design is perfect for a variety of climates, while the supportive construction will help you stay comfortable while you trek across your favorite destination.

One of our favorite family-friendly locales? Los Angeles. That's why we teamed up with LA mama extraordinaire Magin Birrenkott to share the best places to play in La-La Land when you have little ones in tow.

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La Brea Tar Pits and Museum
Perfect for your little dinosaur lovers, the famous Tar Pits and art museum feature something for everyone. Take the tar pit tour to learn more about excavation, or simply let the little ones run around the park to see the variety of sculptures. The museum features a Fossil Lab, atrium, and even a 3D theater to learn more. "You can have lunch and play on the grassy areas around the tar pits and fossil areas, as well as grab a coffee and stroll through the different art exhibits around the park," Birrenkott recommends.

Kidspace Children's Museum
Who says vacation can't also be educational? This incredible children's museum helps your little ones learn about everything from physics to biology―all through the power of play. Babies can face out in the Baby Carrier One so they'll have plenty to look at while staying snuggled up to you. Bigger kids will love experiencing the indoor and outdoor exhibits. Note: Several attractions feature water play, so pack a spare outfit for any kids who like to get messy.

Magin navigating a day out in LA with two little people and one free hand, thanks to the BABYBJÖRN Baby Carrier One Air.

Los Angeles Zoo and Botanical Gardens
Lions, tigers, bears...and more! The LA Zoo is home to a variety of animals from around the world―all of which your kiddos will love to admire. The bird show and giraffe feedings are especially popular hits. "Make sure to plan the short trek to the giraffes between 11:00-12:00 and 2:30-3:30. For $5 you get three branches and are able to feed them up close and personal!" Birrenkott says.

Move your little one to your back in the Baby Carrior One Air so they can get close to the action too. "We like to go at the very beginning since they can get full and sometimes walk away if there were too many people in front of you." After letting the kids run out their energy in the zoo, the Botanical Gardens make the perfect spot to relax and have lunch. "There's a beautiful grassy area that's quiet where you can set a blanket and enjoy the beautiful LA weather. And for us struggling tired mamas, there's a coffee shop that has the most amazing lattes and cappuccinos. Huge win."

SEE

The El Capitan Theatre

More than just a must-see on your tour of Hollywood, the El Capitan Theatre is an excellent spot for family memories. There are "Tiny Tot Tuesdays" for families with younger children (AKA, no one will give you a dirty look if your kiddo wants to sing along...or just throws a tantrum mid-show), and all of the family-friendly movies feature something extra, whether it's live Disney cast members, gift bags, or extra effects like confetti. Check the website to find out what is showing during your trip.

Aquarium of the Pacific
If your kids are fans of Finding Dory, they're going to love the Aquarium of the Pacific in Long Beach. With everything from penguins to sea otters to sharks (not to mention millions of fish in every shape, size, color), there's something to catch the eye of everyone in your family. The aquarium also features seasonal festivals and events, so check the calendar during your visit to make sure you don't miss their best shows. As for your littlest family members, they'll enjoy a comfy ride through the aquarium in their carrier.

"Our weather is all over the place sometimes, but in the BABYBJÖRN Baby Carrier One Air, he didn't get sweaty at all!" Birrenkott says. "Plus, after two days of activities, my back is in one piece. I can babywear him all the time now!"

Traveling Tikes
Forget something at home? Traveling Tikes on Santa Monica Boulevard is the perfect spot to scoop up any baby gear that didn't make it into your suitcase―including the BABYBJÖRN Baby Carrier One Air for easier travel around town. One other store we love? KIDSLAND on Wilshire Boulevard.


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

If there's anything better than dressing your kids up in adorable holiday outfits, it's gotta be matching them.

We rounded up seven of our favorite looks for this season. 🎁

1. Classic Christmas for kids

Go crisp, clean, classic and Christmassy with a Short Sleeve Smocked Holiday Dress from Feltman Brothers.

Short Sleeve Smocked Holiday Dress, Feltman Brothers, $67.95

BUY

Classic Christmas made modern for mama

Match your cotton cutie in a crisp and modern shirtdress that can last you far beyond Christmas.

Kowtow Monologue Shirt Dress, Garmentory, $93.00

BUY

2. Nordic-themed sweater set

Get cozy + complimentary with black and red family sweaters that you can wear all winter long.

Oh Sno Happy Christmas Collection, Hanna Andersson, $68 - $92

BUY

3. Matchy matchy mommy

A super-affordable option for the matchy matchy mama.

Emmababy Mommy and Me Matching Plaid Long Sleeve Shirt Dress + Princess Tulle Tutu Dress, $14.99

BUY

4. Mommy + me tutus

Tutus make everything, including the holidays, a bit more magical. Grab a matching set to enjoy a twirl with your girl.

Mommy and Me Tulle Tutus, Etsy, $110.00

BUY

5. The perfect plaid dress

Quick! This one is perfect, grab it fast.

Ruffle Trim Babydoll Dress for Toddler Girls, Old Navy, $20.00

BUY

Mama's plaid

Mama deserves ruffles and plaid, too.

Relaxed Plaid Twill Classic Shirt, $24.00, Old Navy

BUY

6. Best sweater set yet

Moms and sons can play match-up, too. Grab a sweater set you can return to the entire season.

Festivewear Sweater Sets, Boden, $55.00-$130.00

BUY

7. Big blue

Light up the night with Santa's sleigh and a sleek little number for mama.

Festive Big Applique Dress, Boden, $48.00

BUY

Blue for you, too

The perfect LBD (little blue dress).

Flippy Pencil Dress, Boden, $170.00

BUY

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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