A modern lifestyle brand redefining motherhood
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Liz Tenety and I lived parallel lives for nearly a decade—though we never met—before we started Motherly. We both attended Georgetown (Liz as an undergrad, me for grad school), worked in DC (me in strategy management consulting for defense and intelligence agencies, Liz in journalism at the Washington Post), and both married Naval Academy graduates—and lived as Navy wives while our spouses deployed abroad.

Our paths finally crossed in California where we met through the Stanford Graduate School of Business community. Liz and I got to know one another as working mothers but even then our lives didn't intersect much. We were too busy raising our young children and putting our husbands through business school to get to know each other that well.

It wasn't until 2015, after Liz attended a Mothers Symposium on finding your authentic self, that our worlds truly connected. On a cold NYC day in March, Liz called me to chat about some ideas she had for a business to address the fact that motherhood was consistently portrayed in an outdated manner in media. She was not looking for a co-founder on that call but what she said resonated deeply with me as both a Millennial mom and a woman—so a partnership was born.

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Before having children, I had an illustrious career in consulting advising senior government officials and impacting strategy at the highest level. I was confident in who I was and the value I brought to my profession. When I met someone new they always asked what I did and I was proud to share my work.

But that all changed when I became a mother.

While I continued to work, I found that the world no longer saw me as an accomplished professional—before anything, I was a mom. Now I was asked what my husband did as his profession, not me.

I felt lost, like I was missing a core piece of my identity and had been put in a box that just didn't fit. Why was it that society saw the characteristics of motherhood as nurturing, loving and caring, without acknowledging that women who are mothers can also be ambitious, driven, and confident?

These attributes appeared to be viewed as contradictory but that didn't align with my truth.

The more we talked, the more Liz and I realized that the issue wasn't simply a media issue, but a systemic issue that cut across content, community and commerce. We quickly recognized that this white space existed not just for us, but for our entire generation.

Millennial women are the first generation where women are more educated than men. They are also the first digitally-native generation to become parents. This generation of hopeful, accomplished and discerning women was arriving at motherhood wanting to embrace the most incredible transformation of their lives but found themselves disappointed with the outdated offerings from media outlets and consumer products.

That's where Motherly came in.

With Liz in California and me in NYC, we launched Motherly's "alpha" within six weeks of our first conversation and spent the next six months leveraging a design-thinking, user-driven approach, gathering data from thousands of women to understand what their pain points were in the micro-moments of motherhood. Through those interviews, we realized that creating a community around woman-centered, expert-driven, non–judgmental content was a way to connect with and inspire women.

Today, nearly four years since that first conversation, Motherly has emerged as the voice of the Millennial mom and is a lifestyle parenting brand redefining motherhood on behalf of a new generation of mothers. We provide our 30M+ community of mamas with the encouragement, support and inspiration to meet her real life.Real mamas need to be reminded that motherhood is an opportunity to nurture—not lose—her true sense of self.

We are proud to be two female founders building a business for women, by women and creating a next-generation employer where parents can thrive. In 2019 The Motherly Podcast, This is Motherhood book, Motherly wellness products, and a signature event series will create greater community intimacy through offline connections.

But all of this success hasn't been without its challenges. Our growth has been organic simply because we weren't able to raise the capital needed to fund marketing campaigns. Looking back, all of those "no's" from venture capitalists the first three years were a blessing. We were forced to be scrappy and it taught us true grit and resilience.

Our team owns our success in a profound way—we've earned our audience's loyalty, mama by mama. In business, money can hide many problems and in its absence, one must address each problem head on. We did all the hard things, that in the end, were the right things.

In addition to the stereotypical challenges we faced from investors as female founders who also happen to be mothers, we both faced deeply personal struggles in Motherly's first years. Liz, now pregnant with her fourth child, has endured hyperemesis gravidarum, a pregnancy complication that is characterized by severe nausea, through two pregnancies. And three short months after our formal launch in December 2015, I was diagnosed with Multiple Sclerosis (MS), an incurable neurological disease. Thanks to amazing doctors and cutting edge medical treatments, I'm blessedly very likely to never fully develop MS. And, as everyone at TeamMotherly can attest, my disease hasn't slowed me down at all.

Through it all we've had each other's backs and we've had an amazing village in our staff, TeamMotherly. We've also had a deep passion and conviction driving our every decision that women and mothers deserve better—we exist to change the world on her behalf. And, we've got this, together.

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Sometimes it can feel like toys are a mama's frenemy. While we love the idea of entertaining our children and want to give them items that make them happy, toys can end up taking the joy out of our own motherhood experience. For every child begging for another plastic figurine, there's a mama who spends her post-bedtime hours digging toys out from under the couch, dining room table and probably her own bed.

Like so many other moms, I've often found myself between this rock and hard place in parenting. I want to encourage toys that help with developmental milestones, but struggle to control the mess. Is there a middle ground between clutter and creative play?

Enter: Lovevery.

lovevery toys

Lovevery Play Kits are like the care packages you wish your child's grandparent would send every month. Expertly curated by child development specialists, each kit is crafted to encourage your child's current developmental milestones with beautiful toys and insightful activity ideas for parents. A flip book of how-tos and recommendations accompanies each box, giving parents not only tips for making the most of each developmental stage, but also explaining how the games and activities benefit those growing brains.

Even better, the toys are legitimately beautiful. Made from eco-friendly, sustainable materials materials and artfully designed, I even find myself less bothered when my toddler leaves hers strewn across the living room floor.

What I really love, though, is that the kits are about so much more than toys. Each box is like a springboard of imaginative, open-ended play that starts with the included playthings and expands into daily activities we can do during breakfast or while driving to and from lessons. For the first time, I feel like a company isn't just trying to sell me more toys―they're providing expert guidance on how to engage in educational play with my child. And with baby kits that range from age 0 to 12 months and toddler kits for ages 13 to 24 months, the kits are there for me during every major step of development I'll encounter as a new mama.

So maybe I'll never love toys―but I will always love spending time with my children. And with Lovevery's unique products, mixing those worlds has become child's play.


This article was sponsored by Lovevery. Thank you for supporting the brands that support Motherly and mamas.

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One hour.

That's all this summer goal requires. It requires pretty much no planning or bucket list-making or thought, other than keeping your eyes open for opportunity. This hour will find you.

I figured out the impact of this hour when we spent last weekend at a water park while my son played lacrosse. Going back and forth from game to hotel water park all weekend left us feeling disjointed and exhausted. It was lots of fun, but I was just tired at the end of it. Every bone in my body couldn't wait to get home.

My kids, however, who can run all day and still not be tired, really wanted just one more hour in the water park. This meant I'd have to put on my bathing suit. We had to check out of our room, so if we stayed, we'd have to change in the damp, icky changing area. My hair would be wet. The water park was so loud. Not one thing about the idea of staying sounded appealing to me.

But still, they wanted to stay. They looked at us with hopeful eyes, begging for the fun to continue. Pretty much every other family was headed home. But we made a decision that changed how I am looking at my whole summer – and, really, how I'm looking at how my role as a parent.

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We stayed the extra hour. I am not exaggerating when I say it made all the difference.

I dug deep and decided I was going to be Fun Mom for an hour. I could have been Sit-in-a-chair-and-half-heartedly-watch-their-antics Mom for an hour, but I decided that would be a waste. If I wasn't going home, I was going to really be there for an hour. I was going to get my hair wet and not complain. For one hour, I was basically going to be a kid.

And it was So. Much. Fun.

I realized how important this hour was about 10 minutes in, when I found myself racing up the steps of the kiddie water slide area, chasing after Sam, plotting how I could adjust my way of sliding to finally beat him in our water slide race. I was ALL IN at that moment.

When I said I would slide with him, Sam's eyes lit right up and his little arms shot up in the air with a giant “YES!" He wanted to have fun with me. In that moment, I was not just Fun Mom. I was Fun Amy.

Having fun with your kids allows you to see them in a whole new light. I watched Sam use his God-given giant load of energy to run and run and run and embrace that hour, so much that I think he may be a fun genius.

I watched Kate fearlessly whip down water slides that made me scream like a baby. She held my hand. She was the one who was brave. She had no fear, and her fierce independence and determination made me feel lucky to be her friend for an hour.

I watched Thomas take Sam under his wing when it was his turn for slide races. I watched him teach Sam new water tricks and happily play in the kiddie area with reckless abandon, being kind and awesome to his brother at every turn.

I watched Ellie and Lily with their arms around each other, best friends for this sacred hour. I went down sides with each of them and floated through the lazy river as we all chatted, without a care in the world.

I held Todd's hand and rode down a slide with him in a double tube, just like in our dating days, our kids watching from behind, rolling their eyes with huge grins on their faces, hopefully seeing that marriage is more than making lunches and carting them around – that marriage is having actual fun with each other.

Spend the hour, my friends.

This hour reminded me how awesome it is to be the fun mom, to just be human with your kids. It reminded me how amazing it can be to say yes.

Sure, I could have used that hour to start on the massive pile of laundry we brought home. And full disclosure: We pushed ourselves to the point that there was plenty of super tired whining and complaining when we drove home. That hour could have saved us from having to stop for a little treat on the way home because now dinner was too far away. The house might have been cleaner and my people fed on time and in bed earlier had we not spent the hour.

But the laundry and the whining and the feeding of the people will always be there. That hour of fun was not only priceless. It was fleeting, like a feather in the wind we could catch if we tried. And we did.

Your hour may not be water park fun. This may sound like sheer torture to you. But your hour can be anything. And seriously, it's just an hour. We can do anything for an hour.

Thinking back, I remember my parents taking this same hour with us. My dad raced from roller coaster to roller coaster with my more adventurous siblings. My mom became more fun than any teenage shopping buddy we had. They spent the time. They took the hour. And we have amazing family memories because of it.

Life tries to drum that hour out of us. It tries to make us believe that getting stuff done is the ultimate prize. I am all for folded laundry and an empty sink and kids who are asleep at bedtime. But don't let life keep you from taking an hour here and there.

Find what you love, share it with your kids, say yes even when every bone in your old and weary body says no. Let your kids hear you scream like a kid going down a water slide. Get your hair wet. Eat ice cream for dinner. Play a family game of tag at the park as the sun goes down.

Show your kids you are more than a task master who cares too much about beds being made. Show them that you are not just the adult who wants them to entertain themselves at the water park while you sit in a hot tub (although I did that this weekend, too, and it was amazing).

Show them that family is fun, and that fun can actually come first. Show them the kid in you. It will bond you together in a whole new way.

Make it your goal this summer to take the hour. Those moments will make all the difference. And it's the moments that will change your family forever.

This post was originally published on Hiding in the Closet with Coffee.

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Breastfeeding is not easy. But neither is weaning. That's why this powerful photo from Brazilian mama Maya Vorderstrasse is going viral. Her husband captured the first time she ever breastfed their second daughter and next to it, almost two years later, the last time she fed their daughter from her breast.

And it's not just the photo that is powerful. In her caption Maya shares her emotional struggles with weaning and the tricks they used to make this transition easier for their youngest daughter. The caption reads:

"The first and last time my precious daughter ever nursed.

I didn't know that one person could feel so proud and so broken at the same time, right now I am a hormonal, emotional, and mental mess.

Raising my arm in this picture was very difficult for me as I had to fight through uncontrollable tears: this picture meant that I would never breastfeed my daughter ever again. I have been nursing for so long, that I don't know what it's like to not nurse anymore.



As I looked behind the camera, my husband is crying like I had never seen him cry before, like seriously, a deep gut cry. I was her comfort, her safe place, and I hope she still finds me that way. A month shy of 2 years old, she finally has a bed in a shared bedroom with her sister. We bought her her first bed, used any distraction we could come up with, snacks and new toys to keep her mind off of it.

My husband has taken over bedtime completely, including all nighttime wakings. We are on our third day, and every day gets a little bit easier. The guilt I feel for not putting her to bed is so intense and I can't wait to go back to it once she doesn't ask to nurse anymore. Closing a chapter is painful, but I am hopeful that this new season of our lives will also be special in its own way.

Through this maturation step she will not only grow more independent, but I will get a much needed break. She unlatched for the last time and sobbingly I said to my husband: "I did my best". He hugged me and responded with: "No. You did THE best, because you gave her your all". I love my family and am so thankful for such special and unforgettable moments like these. 💛

*my lazy boob has no clue about what's going on, but thoughts and prayers are accepted for my good one, I really think it might explode🤱🏻

**thank you to my husband, for insisting on filming this, I will treasure this forever.🤳🏼👩"

You've got this mama!

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If you're looking for basics for the kids for summer, you're in luck, mama. Primary clothes don't have logos or sparkles—they're classic prints and colors that can easily transition from one kid to the next. And this week, Primary is celebrating the new season with a major summer sale.

Items, like swimsuits, dresses, polos and more, are over 50% off. Most pieces are under $10 so you can stock up on an entire new wardrobe without breaking the budget.

Here's what we're adding to our carts—shop the entire sale here:

1. Baby rainbow stripe rash guard

With UPF 50, you can rest easy knowing baby has extra protection outdoors.

$14.50

SHOP

2. The track short

The easy pull-on waist will make outfit changes a breeze.

$10.50

SHOP

3. Rainbow stripe one-piece

Cute? Check. Will stay in place? Check. UPF 50? Check.

$18.00

SHOP

4. The short sleeve twirly dress

Made of 100% cotton jersey, this one will be a staple all summer long.

$10.00

SHOP

5. The polo babysuit

Perfect to dress up or down.

$8.00

SHOP

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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Being an adult is no joke. Beyond dressing ourselves and our kids and, ya know, feeding and bathing the family, there are so many other things that life throws at us. And because we're adults, we have to take care of these myriad to-dos. Welcome to: Adulting!

I'm not just talking about laundry, filling up the gas tank and stocking the fridge with groceries, but those tasks that always get pushed back. Getting life insurance. Refinancing your loan debt. (Students loans? Us, too.) Signing up for marriage counseling.

But guess what? These seemingly heavy-lift tasks are now a whole lot easier and faster to tackle. Here's how to check off your most tedious adulting chores.

The life insurance

When you're single with no descendants, life insurance might not seem like a top priority. But when you suddenly have a kid (or three), setting your family up for financial success is a must. And thanks to Ladder, obtaining a policy isn't the taxing, cringe-inducing process it used to be! It's modern and easy to use—seriously, you can even sign up for a policy from your phone or tablet. Ladder makes it possible to obtain a policy in under five minutes. Yes, really. See? No need to procrastinate!

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The student loan redux

You have the degree and the career and you also have the debt. And like us, you're likely just paying your monthly minimums without considering refinancing your student loans—because that sounds hard and complicated. Laurel Road simplifies the process. You can check your rates in only a few minutes (and don't worry, doing so won't impact to your credit score!).

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The marriage counselor

Did you know that 66% of couples report a drop in marital satisfaction when baby arrives? It's not surprising that an infant can cause stress for mama, but all that pressure can affect your relationship, too. Taking the time to really invest in marriage counseling often falls to the bottom of the to-do lists because of the many hurdles—finding a therapist, traveling to appointments, the cost of copays or out-of-pocket fees, the stigma around it all. With Lasting, however, you and your partner pair your apps and can begin working on your relationship together on your own timeline.

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Motherly is your daily #momlife manual. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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