There are many meaningful ways to support the Black community. Helping fight systemic racism can look like volunteering or joining protests. Being an ally can mean donating to social justice organizations. But you can also make a difference every time you pull out your wallet.

From small businesses to well-established brands, buying products from Black-owned businesses does more than just put dollars in the pockets of Black creators and entrepreneurs–it also helps strengthen the Black community as a whole. By giving dollars, we give voice.

Supporting the Black community and communities of color is vitally important and the holiday season offers us an easy way to lift up shops owned by people of color. To help you, we found gifts from Black-owned businesses for almost everyone on your list—a turban, soft baby bibs, a tote for tweens and even delicious wines.

Shop these gifts from Black-owned businesses this holiday season

Estella Organic Baby Gift Set



Organic Baby Gift Set

The New York-based mom and pop shop Estella was launched by New York and Nigerian natives Jean Polsky and her husband Chike Chukwulozie in 2002 just before becoming parents for the first time. Their organic cotton baby clothing and accessories have been featured everywhere from Vogue to the New York Times and while we’re smitten with literally every single thing, we can’t help but have a soft spot for the NYC collections. For the big apple babes on your list, this gift set is total perfection. It includes their “I Love New York” one piece with a matching bandanna for chic drool catching and a trio of NYC themed rattles that are hand knit in Peru. Concrete jungle love at its finest.

Wrap Life Bandie

Wrap Life


Hair Accessories and Wraps

From satin-lined turbans to easy-to-wear headbands, the hair accessories from Wrap Life are inclusive, stylish and designed with intention. They’ve got a great collection of tutorials to make styling them as easy as possible, but as they say, “the secret is there is no secret.”

Prices start at $16.

Upbounders Puzzle


Screen-Free Play and Learning

Upbounders was founded by a mom who wanted to have more toy options for her son “that reflected his and his friends’ experiences.” Sharing toys that include images and experiences that reflect her son was a way for this mama to show her son that he was loved, but they were hard to find. Believing there was no need for this sense of scarcity anymore, Upbounders was born. From one mama to another, this mompreneur writes, “I want to create a space where the only thing children know is joy.” Choose from a variety of puzzles, games, flash cards and board books!

Matrescence Pregnancy Skincare Gift Set



Pregnancy Skincare Gift Set

If you’ve got a pregnant mama on your list to spoil, this luxurious set from the maternity skincare experts at Matrescence is just what you’re looking for. It includes their Rose Glow Purifying Cleanser, a gentle, clarifying face wash that helps manage those bummer hormonal breakouts without drying or stripping the skin. There’s also the Rose Glow Brightening Essence, a two-in-one toner and serum to help her safely and effectively manage the other skin woes that often come with pregnancy, including dullness, hyperpigmentation. And because her belly is doing some hard work as well, there’s the to-die-for Stretch Mark Relief Refining Scrub. The indulgent scrub smells good enough to eat and packs the power of coffee and cocoa to soothe dry and itchy skin and improve the appearance of stretch marks. (What can’t coffee and chocolate fix, TBH?)

Golde Beauty Matcha Bundle



Beauty Matcha Bundle

I’ll take my matcha with a side of beauty boosting, thankyouverymuch. This gorgeous kit from BIPOC-owned Golde–a favorite for superfoods that are as pleasing aesthetically as they are to drink–comes with their ceremonial-grade matcha, coconut collagen boost and super whisk to concoct the perfect morning jumpstart.

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Little Muffincakes


Snap Bibs

Help the littlest one in your life celebrate “Black girl magic” with this machine washable bib that comes together in two snaps.

unwrp gift wrap


Gift Wrap and Stationery

If you haven’t heard of UNWRP yet, you’ve definitely seen it. From the uber-Instagrammable luxury gift wrap, to the amazing collabs with Teva and Deva Curl, the eye catching designs from Brooklyn-dwelling Ashley L. Fouyolle are popping up everywhere these days. This holiday, make the gifts you give the most chic ones under the tree with their paper or fabric wraps available in a wide variety of prints that are almost to difficult to choose between.

WSEL Jett Diaper Bag



Jett Diaper Bag

WSEL stands for work smart, enjoy life— an ethos we couldn’t agree with more. Founded by a stay at home dad who struggled to find a diaper bag that he not only wanted to use, but one that would last far beyond the baby years, these premium, adventure-ready backpacks are ideal for everything from errands to week-long getaways.

If you might need it, this bag can carry it. From day trips to a week-long vacation, the Jett diaper bag from WSEL is designed to keep you prepared for whatever comes your way. The 18 pockets hold everything from diapers to snacks to your own laptop, and a USB charging port assures you’ll never be stuck with a dead phone. The back is fully padded to keep you comfortable on your adventures and easy-to-adjust straps mean passing off between super parents is no problem at all.

McBride Sisters Wine Company Black Girl Magic Trio

McBride Sisters Wine


Black Girl Magic Trio

Created by two sisters with a passion for wine, McBride Sisters Wine is not only one of the largest Black owned wine companies in the US, it’s also impressively accessible. This tasty trio includes a bottle of the Black Girl Magic Zinfandel, Riesling, and Rosé, all for less than $25 per bottle.

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Call Me Sparkle


Orange Love

Designed by 8-year-old Summer Gittens, Call Me Sparkle accessories are playful and stylish enough for any age fashionista. I mean, is there anything better than a bright orange padded nylon tote? The pink lining interior and the leather detailing on the handles of this mini bag make it the perfect gift for tweens and besties.

dr. Liza Bootie 2.0

dr. Liza


Bootie 2.0

Dr Liza, a Black osteopath, is an entrepreneur who saw the need in the market for body posture shoes and bags for women that were beautiful and designer-like. As a result, she launched Dr. Liza Shoes, which have been helping women everywhere feel comfortable and beautiful. This versatile bootie is comfy enough to wear even on your busiest days and looks amazing with everything from skirts to jeans. But the best part? The sexy contrasting blue zipper at the heel.

Legendary Rootz Solitude Print

Legendary Rootz


Golden Matte Art Print

All the gorgeous prints and products by women-owned Legendary Rootz are designed in house to “bring vibrancy to the Black experience.” The high-quality art prints elevate every space from dorm rooms to board rooms.

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The Lip Bar


Hot Mama Liquid Matte

The Michelle Obama-approved makeup line launched a glam set that has everything you need to get stylish this season. One swipe and you’ll see how the color looks great on a multitude of skin tones.

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King + Lola


Baby Onesie

Newborns are truly love personified, the very definition of love, and this onesie celebrate it.

Buttah Skin Transforming Kit

buttah Dorian Renaud


Complete Skin Kit for Melanin Rich Skin

Does his skincare routine involve water and a bar of soap? Or maybe the face wash his mom introduced him to when he was 13 years old? Let’s upgrade dad’s rotation with the organic and cruelty-free goodies from Buttah Skin. Developed for diverse shades of melanin-rich skin, the unisex skincare set includes a gentle cleanser that won’t strip skin of its natural oils, a brightening vitamin c serum to get that glow and a shea butter moisturizer that hydrates and protects.

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Dare to Roam


Mini Prodigy Backpack

They look simple, but the magic of the ethically made backpacks from Ciara’s Dare to Roam is in the details. The water-resistant nylon features antimicrobial technology to keep them fresh and clean despite your preschooler’s best efforts. At just 15 inches, the mini is perfect for elementary schoolers, but if you’re shopping for an older kiddo you may want to upgrade to the full size.

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Mila Christina Cashmere


The Cozy Set

Know a little sweetums who deserves to be literally draped in cashmere? Gift them this ultra-luxurious baby gift, which comes in a totally mellow neutral, or (pictured herw) a tie-dye version, which is for the daring tiny aesthete.

Estelle Colored Glass Set of Six Wine Glasses

Estelle Colored Glass


Set of 6 Wine Glasses

As an enthusiast of pretty things that make everyday living a little more elevated, I’ve coveted these Estelle wine glasses for ages. Named for the founder’s grandmother who loved antiquing and instilled the same in her, each one is blown by hand in Poland. Even with gas station wine poured inside they look impossibly chic. Might they spend 98% of time safely perched on a shelf? Yes. But that’s fine. They clearly double as an objet d’art.

Stina and Mae Over the Rainbow Hat and Blanket Gift Set

Stina and Mae


Over the Rainbow Hat and Blanket Gift Set

The supremely soft organic cotton essentials from Stina and Mae are made for those first snuggles. Their whimsical water-color inspired prints are almost too beautiful to get spit up on, but luckily they get better every time they’re washed.😉

A version of this post was published November 2, 2021. It has been updated.