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Pregnancy Profile: Daria Einhorn

Most of us fall into one of two categories when it comes to dressing our baby: Boring basics or Fashion Victim. Sure, all of our babies look cute as a button all the time because, well, babies are cute as a button. But it’s ok to admit that achieving those Instagram-worthy looks just isn’t as easy as Instagram makes it look. And then there are the mamas that somehow find that careful balance of baby style in between: modern and minimalistic all at once. The kind of mamas you’d totally hire if baby stylists were a thing. The kind of mamas that should start their own fashion lines. Like Daria Einhorn.

Lucky for you, she has: DISA NYC. And it’s just as simple yet chic as you’d imagined. Hand-made out of Brooklyn, using only natural fabrics like cotton and linen and nontoxic soft hand inks, it’s filled with the kind of smart yet stylish pieces you could imagine buying for yourself if only they came in your size. Or your husband’s size because the boys collection is just as cool as the girls. Which any boy mom can attest is tough to find.

Now that she’s got her third son on the way, we had to find out more about how this former model’s been dressing her bump, and what 5 kids fashion finds are a must-have for your newborn baby’s Instagram-worthy wardrobe.

Tell us more about DISA NYC.

I started working on designing the line about 2 years ago, but had an idea about doing it when my second son was born. Before DISA, I was a model and then had a children "spa salon" so two of my passions came together in working in children's fashion.

How is it a “family” business?

I gather the ideas from my boys (puzzle print, space theme, etc) and their interests, which makes the line special and more appealing for the kids. But since we use natural, breathable fabrics like linen and cotton and simple but modern fit of the garments attract the parents as well. We do all the patterns, designs, samples, fittings in the house and by hand. Personally, I use the machines for small fit changes on the samples and sewing clothes for my kids.

How have you balanced motherhood, pregnancy and your business?

Since it's my third pregnancy and I know what to expect from my energy levels, the newborn stage and our boys that are on different school schedules, our biggest change will be getting more help when the baby is born. Without my whole family (I'm originally from Russia and that's where everyone lives) here to help us out, we rely a lot on our awesome friends which is amazing because it does take a village to raise a child (or 3:) In terms of business, I make my own schedule and always prioritize the family first and so far it’s worked out great: I work when the kids are in schools and in the evenings, so hopefully we will find that rhythm again when the baby is here.

How has being a mom influenced you creatively?

Being a mom has a major influence on the garments I create from the designs themselves to fabrics and fit. There are so many details that one may not notice but they make a big difference when you actually pay attention to them from a parent perspective.

Tell us about your pregnancy style. What have been some of your go-to pieces?

Comfort is the main factor of my pregnancy style. Unfortunately, I haven't found any comfortable maternity jeans so I've been living in silk pull-on pants while embracing the bump with close fitting tops and cute jackets. My go-to pieces have been Stan Smiths with leggings and a Madewell oversized denim shirt for school pick ups, and Stuart Weitzman over the knee suede flat boots with tight fitting dress for a date lunch with my hubby.

What creative moms out there inspire you and why?

First of all, I have a huge respect for all moms (and dads!) that are doing their best to raise the happy and healthy kids. There are a couple of creative moms that inspire me: from a health coach that helps people to get fit and feel good about themselves, to my yoga instructor that always has a zen attitude and calming presence around her, to the owners of small (or not that small businesses!) that I found out about on Instagram: Petra of Mimimocks and Maria of TellKiddo . They both created something cool and unique in their own niche and you can tell they are really passionate about their businesses.

What are 5 newborn clothing items that every new mom should invest in?

  1. GoatmilkNYC onesies (organic cotton and neutral colors)
  2. Rylee and Cru rompers (hand dyed garments with cute prints)
  3. Makie pants and shorts (japanese aesthetic)
  4. Briar handmade bonnets (nostalgic feel)
  5. Gray Label pieces (basics in muted colors)

Daris is wearing:

Dress by Michael Kors (similar style)

Flats by Lanvin (similar style)

Ring by David Yurman

Photography by Stylish & Hip Kids for Well Rounded NY.

SHOP DARIA’S PREGNANCY & BABY STYLE

Who says you have to wait for birthdays or holidays to give your bestie a great gift? A sweet surprise that tells her you've been thinking of her might be the pick-me-up she needs in these more-than-trying times. We've rounded up some of our favorite go-to gifts that are certain to be a bright spot in her week. But be warned, you may want to snag a few for yourself. (You deserve it, mama.)

Here are some our favorite "just because" gifts to give our hardworking mama friends.

New Mother face + body care duo

volition face + body care duo

This correcting oil and stretch mark minimizer is perfect for the pregnant mama looking to keep her pregnancy glow. The correcting oil brightens the skin while reducing dark spots, and the stretch mark minimizer works to smooth her ever-growing belly.

$70

Allover roller

esker allover roller

This jade roller goes beyond your typical face roller and can be used anywhere on the body. It works to increase stimulation and reduce puffiness and is perfect for applying any oils to the face or body. Plus, it feels like a mini spa treatment.

$65

Kombucha making kit

farmsteady kombucha making kit

What could be a more perfect gift for the health-obsessed friend? This kombucha making kit comes with everything you need to brew your own homemade green tea kombucha. They'll think this is the tastiest gift ever.

$45

Laetitia lipstick

cupid & psyche laetitia

This red lipstick is perfect for your makeup enthusiast bestie who is looking to spruce up her life in quarantine. Crafted in the United States, these bee and vegan-friendly and cruelty-free lipsticks are created to flatter all complexions. Cupid and Psyche Beauty makes finding the perfect red lip way too easy!

$23

Jigsaw puzzle

inner piecec jigsaw puzzle

Mamas need to destress now more than ever during quarantine. This adorable jigsaw puzzle is perfect for the mama who needs a brain break! The 500-piece puzzle designed by artist Ray Oranges features an abstract gradient design that fits a standard frame when completed. Bonus: It's printed on recycled paper and the company donates $1 from every puzzle sold to youth mindfulness programs.

$30

Matilda's Bloombox

matilda's bloombox

If we have to be stuck inside, we might as well have some gorgeous florals to brighten up the space. Matilda's Bloombox locally sources blooms, delivers them to her door and provides simple tips on how to arrange it into a beautiful bouquet.

$39

'I Am Enough' bracelet

I Am Enough bracelet

Let this dainty bracelet serve as a constant reminder to your bestie that she is enough. She'll wear this on her wrist and read this daily oath to herself, "I Am Enough."

$35

Glow assorted teas

vahdam low assorted teas

This tea gift box set covers the entire spectrum of flavors from sweet to spicy. Individually packaged in beautiful tins, your gal pal will feel like a queen sipping her morning tea. Originally $40, this set is currently on sale for just $24. We'll take two, please.

$24

Find your voice journal

find your voice journal

Journaling is a great way to ease anxiety and will slow your bestie's racing mind before bed. This gift is perfect for first time journalists and includes prompts, daily quotes and coloring pages to help her unlock her potential and find her voice.

$22

Premium frother

shore magic premium frother

This gift is fitting for your latte-sipping bestie who can't go a day without her coffee. All she has to do is add two scoops of collagen to her favorite drink, and she'll have a perfectly foamy drink ready in seconds. Skipping the drive-thru line has never been so easy!

$25

Bath soak infusion kit

maude bath soak infusion kit

Say hello to hydration! She'll be feeling smooth and relaxed as ever after a long bath soaking in these salts. This vegan + cruelty-free set incorporates dead sea salt and dehydrated coconut milk powder for an ultra hydrating experience.

$32

Tiny Tags 'mama' necklace

Tiny Tags 'mama' necklace

It's a hard-earned title she answers to a hundred times per day. Whether she's new to the club or a seasoned professional, this delicate script 'mama' necklace is guaranteed to be a perfect fit.

$105

Superfood honey

Beekeeper's Naturals B.Powered honey

With a lack of sleep and jam-packed days, getting through the afternoon can be a real challenge. Send her a powerful pick-me-up in the form of a therapeutic blend of royal jelly, bee pollen, propolis and raw honey. It makes the ideal companion for tea, smoothies, yogurt or even on its on.

$17

Calming midnight mask with melatonin

Who doesn't deserve a reminder to pamper themself every once in awhile? Even better, this mask does all its work at night while you're sleeping with no extra effort needed. It's an amazing plant-powered antioxidant-packed mask that has melatonin, wild dandelion leaf and hyaluronic acid to rehydrate, repair and reset facial skin. It's so good, you might want to gift it to yourself. We won't tell, mama.

$68

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When expecting a baby, there is a lot you can test-run in advance: Take that stroller around the block. Go for a spin with the car seat secured in place. Learn how to use the baby carrier with help from a doll. But breastfeeding? It's not exactly possible to practice before baby's arrival.

The absence of a trial makes it all the more important to prepare in other ways for breastfeeding success—and it can be as simple as adding a few of our lactation aiding favorites to your registry.

MilkBliss chocolate chip soft baked lactation cookies

MilkBliss lactation cookies

Studies have shown the top reason women stop breastfeeding within the first year is because they are concerned about their milk supply being enough to nourish baby. Consider MilkBliss Lactation Cookies to be your secret weapon. Not only are they wholesome and delicious, but they were formulated specifically for breastfeeding moms based on the science of galactagogues—also known as milk boosters. They also come in peanut butter and wild blueberry flavors.

$23

Evereden multi-purpose healing balm

Evereden multipurpose healing balm

Also up there on the list of reasons women stop breastfeeding: the toll the early days can take on nipples. Made from just five ingredients, this all natural healing balm is ideal for soothing chafed nipples, making for a much more comfortable experience for mama as her body adjusts to the needs of a breastfeeding baby.

$20

Lansinoh milk storage bags

Lansinoh milk storage bags

For a breastfeeding mama, there are few things more precious and valuable than the milk she worked so hard to pump—and it's the stuff of nightmares to imagine it spilling out in the fridge. With these double-sealed milk storage bags, you can be assured your breastmilk is safe and sound until baby needs it.

$12.50

Belly Bandit bandita nursing bra

Belly Bandit bandita nursing bra

Nursing a baby is a 24/7 job, which calls for some wardrobe modifications. Because Belly Bandit specializes in making things more comfortable for the postpartum mama, they've truly thought of every detail—from the breathable fabric to the clips that can be easily opened with one hand.

$47

boob-ease soothing therapy pillows

Boob Ease soothing therapy pillows

For nursing moms, duct can quickly become a four-letter word when you suspect it's getting clogged. By keeping these soothing breast pillows in your breastfeeding arsenal, you can immediately go on the defense against plugged milk ducts by heating the pads in the microwave or cooling them in the freezer.

$25

Belly Bandit perfect nursing tee

Belly Bandit perfect nursing tee

A unfortunate reality of nursing is that it can really seem to limit the wardrobe options when you have to think about providing easy, discrete access. But by adding functional basics to your closet, you can feel confident and prepared for breastfeeding on the go.

$59

Bebe au Lait premium cotton nursing cover

Bebe au Lait cotton nursing cover

Nursing in public isn't every mama's cup of tea. But babies can't always wait until you've found a private place to get down to business if that's your preference. That's where a nursing cover comes in handy. This one is made from premium cotton and features a patented neckline that allows for airflow and eye contact even while you're covered.

$36

Lactation Lab basic breastmilk testing kit

Lactation Lab breastmilk testing kit

Curious to learn more about the liquid gold you're making, mama? The testing kit from Lactation Labs analyzes your breast milk for basic nutritional content like calories and protein, as well as vitamins, fatty acids and environmental toxins to help boost your breastfeeding confidence.

$99

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Our list of 100 baby names that should be on everyone's list this year includes more choices than in the past of names that are obscure and surprising. That's because there are so many more unusual baby names coming into widespread use and baby namers have become a lot more adventurous.

Expectant parents do not need to be told to move beyond Jennifer and Jason. Their thinking about names has evolved to the point that the most useful thing we can do is offer a large menu of intriguing choices.

Here are our picks for the 100 best surprising + unusual baby names now.


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