If you've spent any time on Instagram double-tapping #hairgoals lately, odds are you've heard of Kristin Ess. The stylist is a goddess guru famous for taming and toning the locks of hairspiration celebs like Lauren Conrad, Jenna Dewan and Lucy Hale.
Ess took her her 22+ years as a top hairstylist and colorist to the retail side with a line of high-quality (yet deceptively affordable) products that promise to transform your mane without breaking the bank. Plus, they're all available at Target, so this was obviously meant to be, mamas.
Here's a list of our 10 favorite products in Ess's bag of tricks—and how they're going to transform your hair for the better.
1. Kristin Ess Frizz Management Cleansing Conditioner, $14
Perfect for coarse or curly hair that you don't want to strip with shampoo (or to sub in when you're trying to cut back on washing), the Cleansing Conditioner leaves your locks clean and moisturized in a single step. Note: It doesn't foam as much as traditional shampoo, so don't be alarmed—we promise it's working!
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