Amazon Prime Day is here! 🎉 The best deals for baby, kids + mama

From faves for mama + home to incredible deals for baby and the kids—here's what we're adding to our carts.
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Arguably the biggest sale day of the year (yep, even more than Black Friday and Cyber Monday), Amazon Prime Day is finally here, mamas! If you’re not already a Prime member, you can sign up for a 30-day free trial to enter the sale . It’s full of goodies for everyone in the family and is the perfect time to purchase those products you’ve been coveting. And, no one is judging if you’re getting a head start on the holiday season. Everything starts at 3pm ET today! While there is limited stock, the sale will run through midnight PT on July 17 and new items will be added—nearly 36 hours of incredible deals! We’ll be updating the deals throughout the day so you don’t have to scour through thousands of items so keep checking back here for new sales we love. And, if you want other coverage, check out our Amazon Prime Day page for the latest stories. Without further ado, here are our favorite items from Prime Day. Get to shopping, mamas!