The BEST 2017 Amazon Prime Day deals for baby + mama

The annual Amazon Prime Day kicks off on Monday night at 9 p.m. EST and we’re more than a little excited about snagging the very best Amazon Prime Day deals for baby + mama. New bargains go live every five minutes—but we’ve got you covered: Just save this page and check back throughout the day as we track down the best offers on goods for pregnancy, baby, child and, of course, you! ?

First things first, be sure to sign up for Amazon Prime—a mom’s best friend when she’s low on diapers and the energy for a run to the grocery store. Not only is the 30-day free trial of Prime Day the best offer of the year, but it’s truly a gift to yourself that keeps giving as you enjoy access to Amazon Prime’s extensive video, audio and book collection. Plus, free two-day shipping on just about any product imaginable is basically a necessity. (Better yet, Prime Now allows Amazon users in major cities to have products delivered within the same day.)

And, if you’re expecting, now is a great time to sign up for Amazon’s baby registry: With an Amazon Prime membership, you’ll receive $100 in credits for diapers or wipes once your friends and family buy $1,000 worth of items from the registry. Win-win! (Also, how cute is Amazon’s handmade baby store?!)

Now that you’re all signed up for Prime, let’s get shopping!

The best Amazon Prime Day deals for baby + mama

Happening now for baby:

30% off Fire 7 Kids Edition Tablet, down to $69.99

20% off Baby Einstein Neptune Jumper, down to $87.99

20% off Ingenuity Smartclean Toddler Booster in Slate, down to $21.59

32% off Hape Pound & Tap Bench with Slide Out Xylophone, down to $20.36

54% off American Girl’s Julie Mini Doll and Book, down to $11.45

28% off Hape Gourmet Play Kitchen Starter, down to $20.47

55% off Phillips Avent Bottle Warmer, down to $17.99

58% off 2-in-1 Pacifier Clip & Teething Beads, $10.99

62% off SCOPOW Constellation Night Sky LED Light, down to $14.99

34% Boppy Luxe Newborn Lounger, down to $26.29

30% off Gerber Baby Unisex 5-Pack Onesies, discount taken at checkout

30% off Delta Children Bentley Changing Table, discount taken at checkout

20% Summer Infant GOlite travel stroller, discount taken at checkout

20% off Summer Infant Pop N’ Sit Portable High Chair, discount taken at checkout

33% off VTech VM346 Safe & Sound Digital Baby Monitor, down to $99.99

20% BOB Revolution Pro Stroller (and Double!) discount taken at checkout

25% off Graco Simple Sway Baby Swing, discount taken at checkout

Happening now for mama:

40% off Kindle Unlimited

50% off Amazon Echo, down to $89.99

Four months of Amazon Music Unlimited for just $0.99

42% off Ultrasonic Cool Mist Humidifier, down to $28.99

50% off 23andMe DNA: Health + Ancestry Test, down to $99.99

59% off Pure Vida French Press Coffee, Tea & Espresso Maker, down to $15.88

45% off Kalamera 15'' Wine 30-Bottle Cooler, down to $384.30

82% off Wazor Hair Flat Iron, down to $28.99

30% off Bravado! Designs Maternity Body Silk Seamless Tank, discount taken at checkout

30% off Isabel & Ingrid Pleated Maternity Tank Dress, discount taken at checkout

81% off Kingso Double-Wall Insulated Water Bottle, down to $10

65% off TheWarmHome Foldable Linen Storage Bin, down to $9.99

40% off Fossil Q Wander Gen 2 Smart Watch, discount taken at checkout

30% off Kendra Scott Signature Elisa Pendant Necklace, discount taken at checkout

$60 off FitBit Blaze Smart Fitness Watch, down to $138.95

30% off Larabar 16-Pack Box, down to $11.49

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We're so glad to live in a time when modern baby gear exists. Sure, no one is going to argue that having a baby is easy—but it can be easier with support from some gadgets designed to help your baby and put your mind at ease.

As you build your baby registry, look for products that go the extra mile to make your life a whole lot easier. For example, what's better than a bassinet? A bassinet that can rock by itself. And what's better than a traditional baby monitor? One that allows you to actually take a peek at your baby. Believe us when we say these upgrades can make all the difference.

Here are 10 baby gadgets that will make your life so much easier… relatively speaking, of course!

A bassinet to promote safe + sound sleep

HALO Innovations Bassinest Swivel Sleeper Essenta Series Nautical Net

The safest place for your newborn to sleep is in your room, but not in your bed. Thanks to the swivel function of the Halo Bassinest, you can easily tend to your baby during the night—which means more sleep for you, too. Trust us when we say that is the best gift you can give a new parent.


A smart swing for your baby

4moms mamaRoo 4 Bluetooth Enabled High-Tech Baby Swing - Classic

Believe it or not, many babies are born with strong opinions about how they want to be rocked, swung or shushed to calm down. With the mamaRoo's various motions and reclining positions, you'll be able to find a setting your baby loves when you need to free up your hands for a bit.


A complete travel system for car + sidewalk

Chicco Bravo Travel System - Indigo

No matter where the day takes you—or what mode of transportation you need to get there—getting a complete travel system for your baby will equip you for anything.


A swaddle you don’t have to wrestle

Love To Dream Swaddle UP Original

What do babies and Harry Houdini have in common? A knack for breaking out of tight constraints—which can be a headache when swaddling is the best way to help promote good sleep. Thanks to a breakout-proof swaddle that allows your baby to sleep with their hands up, you don't have to work up a sweat just to get your baby comfortably swaddled.


A nursery wherever you need it

Baby Trend Lil Snooze Deluxe II Nursery Center

During the early days of parenting (when you are feeding and changing your baby around the clock), having convenient access to everything you need with a go-anywhere nursery station can save you serious time and energy.


A little help for stuffy noses

Fridababy NoseFrida Nasal Aspirator

Up until the point years down the road when your child is able to blow their own nose, the sniffles can be a real struggle—but not with a nasal aspirator that makes it easy for you to get that snot out of their nose.


A way to keep an eye on your baby

VTech 5" Digital Video Baby Monitor - VM5251

Trust us when we say you'll sleep better when you know your baby is also sleeping soundly. That's why we're so thankful for modern-day video monitors, which allow you to check in on your sleeping baby without running the risk of waking them up when you sneak in for a peek.


A bassinet for hands-free rocking

Simmons Kids Silent Auto Gliding Elite Bassinet - Odyssey

Babies are soothed by rocking motions. But what does that mean for you if you can't rock them throughout the night? With an auto-gliding bassinet, they can comfortably drift off to sleep... and continue snoozing.


An easy way to contain diaper smells

Diaper Genie Expressions Pail

Sometimes it's the little conveniences that make a big difference in the quality of your day-to-day life. That's why a great diaper pail should not be undervalued: By containing the smell, you will save yourself dozens upon dozens of trips to the garbage can.


A white noise machine that pulls double duty

Hatch Rest Sound Machine, Night Light & Time-to-Rise

A phone-controlled sound machine may be something you never considered until now, but it will be a major lifesaver for years to come, especially as it can also function as a time-to-rise clock that promotes good sleep habits for your child.


And as for securing all these awesome products? Well, a Target baby registry is the way to do it. By creating your baby registry with Target, you will also enjoy their Year of Benefits registry program, which includes perks like a welcome kit with more than $100 in savings and samples, two 15% off coupons to complete your registry, and a full year of returns. The benefits are better than ever right now: Target just launched the Year of Exclusive Deals perk as one of its registry benefits, and this includes a year's worth of discounts on baby essentials (think diapers and formula) and comes complementary when you sign up for Target Circle.

Because while parenting may not be "easy," deciding to register with Target definitely is an easy decision. Start your Target baby registry now and enjoy shopping with a Year of Benefits featuring a Year of Exclusive Deals available via Target Circle, two 15% off coupons, a year of hassle-free returns, a free welcome kit and more!

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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