Walmart just launched an all-natural skin care line (and everything’s under $10)

It's gooooood. Like, tell everyone in your mom group good.

walmart skincare

When you're a busy mama, treating yourself to some well-deserved self-care can feel a bit too indulgent—especially with all the play dates, after-school activities and errands that so often take priority. It's one part "short on time" to seek out and curate a stockpile of favorite products, one part "can't break the bank" because those premium products pretty much always come with a (wallet-draining) price tag.

Yet, in a move that (let's be honest) no one saw coming, Walmart solved for both of those things when they launched their new in-house natural beauty line, Earth to Skin. Every product is under $10 and it's gooooood. Like, tell everyone in your mom group good (or maybe that's just me?).

The line features more than 30 products as part of one of four different collections: super fruits, super greens, tea time and honey. Each with a different set of benefits and comprised of products like cleansers, toners, moisturizers, serums and face masks. The results you're looking for from your routine, though, will determine which group to try from.


If you're looking to even out your complexion + up your glow all over

Try the Super Fruits line, which boasts good-for-your-skin ingredients like vitamin C. Standout products include the hydrating and brightening Watermelon Serum and the as-good-as-a-cup-of-coffee Banana Brightening Eye Cream.

If you're in need of some calming TLC

Opt for the Honey collection that features products spiked with either intensely moisturizing royal jelly or soothing, anti-microbial Manuka honey. Standouts include the Manuka Toner, which gently helps remove excess grime and prep skin for treatments, along with the featherweight Manuka Calming Day Gel that layers seamlessly under SPF and makeup.

If your skin could use a refresh + detox

The Super Greens collection, as you might suspect, are full of the greens you love to tell your kiddos to eat (and they may or may not refuse) like broccoli, kale and cucumber. Speaking of which, the Cucumber Jelly Mask helps refresh and detox a tired complexion—so yes, this deserves a spot on every mama's vanity—while the vitamin-rich Nourishing All Over Serum helps to fend off the bad stuff that comes from pollution and other skin stressors.

If you're seeking an overall anti-aging effect (brightening + tightening)

Be sure to check out the Tea Time collection. Featuring white, black and green teas across the range, conditions like redness, wrinkles and dryness are handled with products including the refreshing, white tea-infused Anti Aging Cleanser and smoothing, plumping black tea Anti Aging Night Cream.

Perhaps best of all is that the entire lineup is incredibly environmentally-conscious: Who wouldn't want products that are free of parabens, phthalates, petrolatum, mineral oil, sulfates, gluten and animal testing? That's above and beyond my other favorite thing—that this kind of luxury beauty has managed to clock in under $10. I spend more than that on coffee runs in a day.

Although odds are mamas have to make a trip to Walmart soon anyway, in case you don't, you can stock up on Walmart.com before your next in-person pop in. Told you it was good, didn't I?

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