How the founder of MommyCon decided to make her own village

“I felt alone during pregnancy and needed to find like-minded mommies.”

How the founder of MommyCon decided to make her own village

Motherly @ Work features the stories and insights of modern women growing their careers—and their families.

Xza Louise Higgins is one of those mamas.

She’s mother, wife, and founder of MommyCon: a natural parenting boutique style conference, MILK : An infant feeding conference, and WEAR: A babywearing conference. She and her team have built a safe, supportive community of parents who are like-minded when it comes to raising their children. Xza works to empower these families on a daily basis by educating moms and dads on birth options, babywearing, cloth diapering, breastfeeding—to name a few.

So how did MommyCon come to be? And how does Xza keep up with their fast growth and her growing family? We caught up with Xza to find out her secrets to success—in business and family.

Why did you believe you needed to create MommyCon?

Xza Louise Higgins: MommyCon started very organically. It was a result of my own personal parenting journey, which began with the birth of my first child.

I had a need to connect with other like-minded women who shared the same values and philosophy as me.

So I started a blog called the Mommy Dialogues, and organized informal meet-ups. The response I received from other women made me realize that I needed to create MommyCon.

What was the need in the market?

Xza Louise Higgins: There was a need for an event that united families, and built community around natural parenting advocates and enthusiasts. Community and extended families are a cultural norm in many countries. However, it seems to be increasingly lost in our urban, transient cities.

I look at MommyCon as a way of rebuilding the village.

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What inspires you to do this work?

Xza Louise Higgins: I want every parent to feel a sense of community. It is what drives me through every single day. I want parents to feel a part of something that will forever change their lives.

What did you learn from the first MommyCon, and how has MommyCon grown since then?

Xza Louise Higgins: The very first MommyCon took place at the Flamingo Hotel in Las Vegas. There was a lot of irony that went into the first event. I wanted to have an event in Las Vegas, because natural parenting isn’t typically the first thing that comes to mind when you think of Vegas.

We certainly made our mark as parents from around the country hit social media to see if we would then travel to their area. I restructured the business plan and we hit the road with what we called “MommyCon Mini.” The original idea was to have one big event per year, but our audience wanted us to do more, and so we did!

We have had an average of 8 events per year for the last three years.

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You work with a lot of baby/kids brands. How do you choose the best brands to work with?

Xza Louise Higgins: I look at whether I would use the product for my family. If my answer is “no,” I consult a few people on my team and in our community. If it’s not a product any of us would use then I kindly suggest they pursue another event.

It has to be an authentic connection.

At the end of the day we want our community to be happy about the offerings we share, and we want the brands we work with to be happy too.

Tell us about your career to this point—how did you get here?

Xza Louise Higgins: To cut a long story short: I started off in the music industry, then moved into the hospitality industry. When the recession hit, I migrated into small business branding, and then I became a mommy and started documenting that experience during my pregnancy.

I felt alone during pregnancy and needed to find like-minded mommies online.

Bringing them together in person seemed like a natural progression, and is how MommyCon was born.

What are your secrets for integrating work and family?

Xza Louise Higgins: Lots of coffee. Just kidding! Well sort of…I set personal and work boundaries so that I am not working 100+ hours per week. I am a workaholic so if I don’t set a “stop point,” I just keep going.

I try to plan tons of activities outside the home so that I can tune work out and get a change of scenery.

You’re a busy woman—How do you recharge?

Xza Louise Higgins: I love taking bubble baths, practicing yoga, and planning adventures for my family.

Do you have a mentor or someone you look up to that’s helped to shape you as a woman and a mother?

Xza Louise Higgins: I have quite a few wonderfully impactful women in my life, one of which is a fellow baby industry veteran. She has one of the largest cloth diapering brands in the world, and she offers me practical advice and encourages me on rough days. She created her business from $100, and that is very much the MommyCon story too. It started off with selling baby carriers to fund an event.

Tell us about your children. How have they transformed your career?

Xza Louise Higgins: I have two amazing children. Atticus who is 4, and Luella who just turned 1. They inspire me to be a good role model for them, and prove that anything can happen if you work hard and keep your head held high.

What gets you out of bed in the morning and keeps you inspired and excited about life?

Xza Louise Higgins: MommyCon is a really exciting place to work. We have a beautiful office that is family-friendly, and my team is made up of super passionate people who care about happy and healthy babies. We do everything with a tremendous amount of heart, and being in the office and out in the field is pretty inspiring.

Tell us about a typical day in your life.

At 6: 30 am. . . Hope that I am still sleeping.

At 7:45 am. . . Making sure my kids are eating their breakfast, this is usually the first fight of the day.

At 10:00 am. . . This is usually my first pump break. I use the Ayla bra from the Dairy Fairy and can pump hands-free while I answer emails.

At 1:00 pm. . . I have usually had at least five calls by this point and am knee-deep in spread sheets. I focus on event execution, managing our budget, and creating original concepts to implement into each event.

At 3:00 pm. . . Snacking on popcorn and pushing to get through the day.

At 5:00 pm. . . I usually walk through the door at home at 5pm, and immediately get hugs from my amazing kids. I then start dinner or plan on ordering food.

At 9:00 pm. . . Hopefully my kids are sleeping and I can work a bit more or watch something on Amazon Prime. I am super into Transparent and Orphan Black.

What’s one thing you do every day (or try to do every day!) to ensure that your work and home lives run more smoothly?

Xza Louise Higgins: I am a list maker. If I don’t make a list, I feel like I am running in circles.

We’d love to hear—what would you tell other mamas who have a big idea? How did you make your dream a reality?

Xza Louise Higgins: Dream big, but have a business plan first. If you don’t have a business plan you will be constantly playing catch-up on your great idea.

What are your big dreams for MommyCon?

Xza Louise Higgins: I would like to take the event global, or at least increase our national presence by traveling to more cities.

What do you hope your children learn from your career?

Xza Louise Higgins: That they can be anything they want to be. Particularly for my daughter; I want her to know that she can do anything she sets her mind to.

What’s in your purse?

Xza Louise Higgins: Kate Spade polka dot wallet (changing to a bright wallet has helped me exponentially—no more digging to find my black wallet in my black purse), keys, Babyganics diapers, Water Wipes, EcoLips, headphones, Jackery battery pack, business cards and a KIND snack bar.

What does ‘Motherly’ mean to you?

Xza Louise Higgins: To nurture, to cherish, to hold, to love, to be loved.

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In This Article

    The HATCH Mama collection is everything your pregnant body needs right now

    Their oil is the only thing that stopped my belly from itching as it grew bigger.

    Conz Preti

    Let me start by saying I'm not a fan of moisturizing. I hate being wet and sticky and after applying product to my body, I have to stand around awkwardly until I'm fully air-dried—a practice that is not compatible with having three kids under the age of 3. However, as someone who has carried three children in her body, I also know how much your belly needs hydration as the baby grows.

    This was especially true with my second pregnancy. My belly popped way sooner (a thing that happens with subsequent pregnancies) and on top of that, I was carrying twins, which meant I became super pregnant super fast. My belly was itching constantly from the skin stretching (I checked with my doctor to make sure I didn't have Cholestasis) and there was no scratching in the world that could ease my discomfort. My doula recommended the HATCH Mama belly oil and changed my life. The oil is nourishing—but more important to me, quick-drying—so I could apply it all over my planet-sized twin belly and get dressed immediately after without having my clothes ruined nor stuck to my body. Because of how much I loved the oil, I tested other products, and let me tell you, they're all equally amazing.

    Curious about the HATCH Mama collection? All of their products are non-toxic and mama-safe, designed to help pregnant people overcome the challenges unique to pregnancy. As their website claims, "from stretch marks to thinning hair, to sleepless nights, we're helping you tackle every prenatal and postnatal beauty issue head-on so you can continue to feel like the best version of you." I'm here for all of this. For the entire Hatch Beauty collection click here.

    Here are my favorite products from HATCH Mama:

    Belly oil


    Intensely hydrating + fantastic at reducing the appearance of stretch marks and scars, this will be your favorite through pregnancy + beyond.


    Belly mask

    HATCH COLLECTION  Belly Mask Set

    Not only does it help to minimize the appearance of stretch masks + scars during pregnancy + postpartum, but there is a little non-toxic wink (and that's to you, mama.)


    Nipple + lip ointment 

    HATCH COLLECTION  Nipple + Lip

    Calming + soothing, this magic sauce is lanolin-free & made of tropical butters and super fruits. I'm not lying when I say you will not want to stop using this, even way after birth.


    Belly tattoos

    HATCH COLLECTION  Belly Tattoos

    A very rock and roll way to honor your bump. And non-toxic + plant-based at that!


    This article was originally published in March 2021. It has been updated.

    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


    Motherly created the flexible online birth class moms need

    The Motherly Birth Class is completely online, which means you can take the class at your own pace.

    Taking a birth class is a pregnancy milestone. Whether you've been excited to take a birth class for a long time or have just recently decided that you wanted to take one, sitting down for that first lesson feels big—spoiler alert, this is really happening! But finding time for a birth class isn't as easy as it would seem.

    We know new parents are busy (hello, understatement of the year). Between diaper changes, pediatrician appointments, healing from birth and the general adjustment to #newparentlife, the days can fill up quickly. But a lot of people are caught off guard by how busy pregnancy can be, too! That first trimester is so often full of symptoms—like nausea and fatigue—that can make previously easy or simple tasks exhausting. The second trimester begins and (usually) we start to feel better. But then our days get filled with planning out baby registries and deciding on questions like, "Where will this tiny new human sleep?" And before you know it, it's the third trimester—and, well, then you're in the home stretch. Plus there are so many appointments!

    All this to say that we get how busy you are—and how hard that might make it to fit in a birth class.

    And that's why we created The Motherly Birth Class. The Motherly Birth Class is completely online, which means you can take the class at your own pace.

    Think you'll want to watch each lesson a few times over? Great!

    Due date's next week and you need the option to take a birth class very quickly? No problem!

    Like everything at Motherly, we designed this class with you in mind.

    Taught by Certified Nurse-Midwife Diana Spalding (who also wrote "The Motherly Guide to Becoming Mama"), this class is broken into 12 lessons—and you get to control how and when you watch them. We'll teach you about what your (amazing) body is up to in labor, how to decide when it's time to head to the hospital or birth center (or when to call your home birth midwife), what your options are for coping with pain and so much more.

    When you sign up for The Motherly Birth Class, you'll get access to a downloadable workbook and meditations. Plus, you'll be invited to join our supportive private online community (where you can chat with the class instructor!)

    Oh, one more thing: Your insurance or flexible spending account might even able to able to cover the cost of this class.

    Pregnancy is wonderful—but it's a lot. You deserve a birth class that works for you and empowers you to have your best birth. Because vaginal or Cesarean, unmedicated or medication, birth is incredible. And you are the star of it all.

    You've got this.

    Sign up for The Motherly Birth Class today!

    The Motherly Birth Class


    Take our completely digital birth class from the comfort of your living room. We'll help you have your best birth—because you deserve it.


    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


    This post is sponsored by BABYBJÖRN. Thank you for supporting the brands that support Motherly and mamas.


    14 toys that will keep your kids entertained inside *and* outside

    They transition seamlessly for indoor play.

    Keeping kids entertained is a battle for all seasons. When it's warm and sunny, the options seem endless. Get them outside and get them moving. When it's cold or rainy, it gets a little tricker.

    So with that in mind, we've rounded up some of the best toys for toddlers and kids that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, many are Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

    From sunny backyard afternoons to rainy mornings stuck inside, these indoor outdoor toys are sure to keep little ones engaged and entertained.

    Secret Agent play set


    This set has everything your little secret agent needs to solve whatever case they might encounter: an ID badge, finger scanner, walkie-talkie handset, L-shaped scale and coloring comic (a printable file is also available for online download) along with a handy belt to carry it all along. Neighborhood watch? Watch out.


    Mini golf set

    Plan Toys mini golf set

    Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


    Stepping Stones


    Kiddos can jump, stretch, climb and balance with these non-slip stepping stones. The 20-piece set can be arranged in countless configurations to create obstacle courses, games or whatever they can dream up.


    Wooden doll stroller

    Janod wooden doll stroller

    Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.


    Sand play set

    Plan Toys sand set

    Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.


    Sensory play set


    Filled with sand or water, this compact-sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


    Vintage scooter balance bike

    Janod retro scooter balance bike

    Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


    Foam pogo stick


    Designed for ages 3 and up, My First Flybar offers kiddos who are too young for a pogo stick a frustration-free way to get their jump on. The wide foam base and stretchy bungee cord "stick" is sturdy enough to withstand indoor and outdoor use and makes a super fun addition to driveway obstacle courses and backyard races. Full disclosure—it squeaks when they bounce, but don't let that be a deterrent. One clever reviewer noted that with a pair of needle-nose pliers, you can surgically remove that sucker without damaging the base.




    Whether they're digging up sand in the backyard or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? It's made from recycled plastic milk cartons.


    Hopper ball

    Hopper ball

    Burn off all that extra energy hippity hopping across the lawn or the living room! This hopper ball is one of the top rated versions on Amazon as it's thicker and more durable than most. It also comes with a hand pump to make inflation quick and easy.


    Pull-along ducks


    There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


    Rocking chair seesaw


    This built-to-last rocking seesaw is a fun way to get the wiggles out in the grass or in the playroom. The sturdy design can support up to 77 pounds, so even older kiddos can get in on the action.


    Baby forest fox ride-on

    janod toys baby fox ride on

    Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


    Meadow ring toss game

    Plan Toys meadow ring toss game

    Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


    15 vegetarian school lunch ideas kids will gobble up

    Need some plant-free lunch ideas to take to school? We got you, mama.

    Tom Werner / Getty

    Have your kids stopped eating meat? Is your family just trying to cut back? One trend I'm intrigued by is eating vegetarian on the weekdays, then going omnivore Saturday through Sunday. For health, happiness and environmental reasons, more and more families are simply opting out of anything that's not grown from the ground—and that includes two of my daughters.

    With school starting back up, you may be needing some more school lunch ideas for kids that don't include meat to keep those cute lunch boxes—and little bellies—full!

    Here are our favorite ways to pack lunch boxes that are hearty, satisfying, full of protein yet vegetarian all the way through.

    Simplified Focaccia Bread

    When we lived in Italy, we learned that focaccia bread was originally made for fishermen who needed a fast lunch that would stick with them until dinner. Olive oil not only packs a flavorful punch but adds enough (good) fats to keep fishermen full. Turns out, it works for kids at school too and this easy recipe is the best way to make it!

    Cheddar Cheese and Apple Muffins

    Think of these savory baked goods as a twist on a biscuit--one that's packed with tart apples and creamy, salty cheddar cheese.

    Whole-Wheat Mini Tomato Galettes

    Start with pie crust (use our easy recipe or take a shortcut with something from the store) then layer on the freshly sliced tomatoes (or potatoes!), sprinkle with cheese and bake. These make-ahead lunches will be the hit of your bento boxes (Tip: measure the size of your container and adjust your galettes before baking!)

    Spicy Black Bean Enchilada Cups

    Of all the ways to eat enchiladas, I bet you've never thought of this one. Fold tortillas into muffin pans and fill with all the gorgeous flavors of enchiladas. If your kids aren't into spicy, simply skip the adobe sauce and use mild enchilada sauce instead. (P.S. If you like the idea of using your muffin pan for another lunch special, try lasagna cups too.)

    Veggie Nuggets

    Served at room temp, this vegetarian spin on every kid's favorite food is a tasty treat. Don't forget to pack dipping sauce! (Bonus: Make a big batch and store in the freezer to simply pull out when you're ready to pack lunches.)

    Fruit & Nut Butter Wraps

    Begin with a tortilla or wrap, then slather on a thick layer of your chosen nut butter and top with freshly sliced fruit: strawberries, peaches, blueberries… Almost any combination works deliciously.

    Puff Pastry Pizza

    Talk about a happy meal. This one combines pizza with the buttery, flaky texture of puff pastry. Add any toppings your kids love, from plain cheese to tomatoes, mushrooms, olives and more.

    Crispy Tofu Nuggets

    If you've got an air fryer and a vegetarian kid, these tofu nuggets are your new best dish. Their perfectly crisp texture will remind you of a popular dish served in packs of six at a restaurant that rhymes with Schmic-donalds.

    Quinoa Stuffed Peppers

    "But how do you get enough protein?" For every parent of a vegetarian has heard this about a zillion times too many, here's your one-word reply: quinoa! This golden grain is packed with the stuff, plus fiber to keep kids full. Fill a colorful pepper with quinoa, plus a handful of other tasty flavors, and you've got a protein-rich lunch to send to school on repeat.

    Tiny Tomato Pies

    My daughter asks me to make these pies for her birthday every year. And when her friends come over for dinner. And when it's her turn to choose a meal. There's something about a flaky crust topped with cheese and fresh tomato slices all grilled together that even elementary school kids can't resist. (Psst: Since it starts with store-bought biscuit dough, these tiny pies come together in a snap.)

    Quiche Cups

    One of the best things about quiche is how versatile it is: add cheese, grilled veggies, roasted broccoli, fresh herbs...or none of the above. Since you use a muffin pan to make a dozen at a time, you can even change up the combinations to suit your kids' tastes.

    Simple Sushi Rolls

    Don't let the name fool you. Making sushi is not only easier than you think, but a fun way for kids to try their hand in the kitchen with you.

    Toasted Bagel Bites with Hummus

    Slice up a store-bought bagel and give it a minute under the broiler and you'll have the crispy bites kids devour at lunch. My kids like a little hummus, marinara sauce or nut butter and jelly for dipping.

    Very Pickle-y Egg Salad

    The secret to this egg salad is simple: tons of dill pickles. The salty, sweet and crunchy texture makes the perfect bite with all those rich and creamy boiled eggs. (Tip: Save time with dill pickle relish.)

    Taco Pop Tarts

    What started as a cheeky way to use up taco filling has turned into one of my kids' most-requested lunches. Just fill pie crust with your favorite taco filling (using beans or a veggie substitute for ground beef) and bake. Again, word to the wise, do measure your lunch box compartment ahead of time so you don't make mammoth pop tarts like someone I know. Me, it's me. Of course it's me.