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As parents, it’s our job to teach our children that love is love. That you’re deserving of care, respect and support no matter who you love or how you identify. We read books to help explain big concepts to little ears and still sing along with Blue’s Clues ultra-catchy Pride song. (It’s a real earworm in the best way possible.) And as they grow, we hope they know we love them unconditionally.

This year, it seems more brands than ever are showing support for the LGBTQ+ community with colorful and fun Pride-inspired products. We’ve rounded up some of our favorites that not only show our kiddos that we’re an ally but ones that actually help support LGBTQ+ advancement through charitable donations.

Shop the Pride products for moms, dads and kiddos that give back to LGBTQ+ causes below!

Zola Bakes Pride Cookies

$59

Zola Bakes is known for their handmade colorful confections which are almost too pretty to eat. But considering the love that goes into creating them, it would be a total crime not to. The Pride Rainbow Cookie box (which would make the perfect end of school year party treat, IMO) includes a variety of raspberry, apricot, and chocolate hazelnut filled rainbow cookies drizzled with white chocolate. Best of all, for every box sold, Zola Bakes will donate $5 to The Trevor Project, a leading organization providing crisis intervention and suicide prevention services to LGBTQ+ youth.

MilliMilli Pronoun Collab

As if we didn’t already love the bold and stylish sleep sacks from MiliMili enough, this extra-special collab has us head over heels. In partnership with Jesse Tyler Ferguson’s Pronoun which advocates for the civil rights of the LGBTQIA+ community in the United States and around the world, the colorful collection includes everything from their signature wearable blanket and baby bedding to a cozy robe and romper for adults. 100% of profits from the collection are donated to Pronoun and its efforts.

Brooklinen Pride Stripe Beach Towel

$69

Wrap up in Brooklinen’s extra plush Pride Stripe Beach Towels with the added warmth of knowing 100% of proceeds from your purchase were donated to The Center, a New York-based LGBTQIA+ community space which delivers services that empower LGBTQIA+ people to lead healthy successful lives. The double layer design is cozy soft velour on one side and absorbent terry on the other which honestly just puts every other beach towel to shame.

Baked By Melissa Pride Cupcakes

$37

The bite-sized cupcakes from Baked By Melissa are always a good idea because they’re delicious, adorable and a real crowd-pleaser. But year after year, throughout the month of June they’re also a way to support the The Lesbian, Gay, Bisexual & Transgender Community Center in NYC. Ten percent of all net proceeds from the entire Pride Collection will be donated to help support this safe and affirming space for LGBTQ+ New Yorkers.

Maude SEFA SIECUS x maude Hat

$30

The sophisticated sexual wellness essentials from Maude turn pleasure into a real art form. From their warming water-based lube which is totally nightstand worthy to their tastefully-hued (and oh-so-satisifying) vibes, we’re big fans of literally everything they offer. We’re even bigger fans of the fact they recognize the crucial need for inclusive sex education and access to reproductive health services for everyone including LGBTQIA+ folks who are continuously left out of the conversation and curriculum. Throughout June, a portion of proceeds from maude merch will benefit Advocates for Youth and SIECUS, two organizations leading the way in making sex education more inclusive, accurate, and accessible for all.

Beekman 1802 2025 Limited Edition Pride Bloom Cream Face Moisturizer

$56

The only thing better than a cult-favorite moisturizer is supporting LGBTQ+ youth when you buy it. Beekman 1802’s annual Limited Edition Pride Bloom Cream Face Moisturizer gives their beloved microbiome-friendly cream a boost with exclusive packaging designed by artists from the Ali Forney Center (a center that provides support to at-risk and homeless LGBTQ+ youth) as well as a Rainbow Goatie Enamel Pin. The LGBTQ-owned company will donate 100% of the proceeds from each purchase to the Ali Forney Center.

Apple Watch Pride Band

$49

Inspired by the variety of colors in the various LGBTQ+ flags, this flexible and stretchy Apple Watch band (and accompanying animated watch face) represents and celebrates the diverse LGBTQ+ community.

Apple is proud to support LGBTQ advocacy organizations working to bring about positive change, including Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, the Human Rights Campaign, PFLAG National, National Center for Transgender Equality, SMYAL, and The Trevor Project in the U.S., and ILGA World internationally.

Disney Mickey Mouse Heart Hands Hip Pack

$34.99

Family trip to Disney coming up? We’ve got your carry-all right here! Disney’s Pride Collection features colorful products for the entire fam.

The Disney Pride Collection was created by members and allies of the LGBTQIA+ community. The Walt Disney Company proudly works with nonprofits throughout the year to support the LGBTQIA+ community globally.

GLSEN rise up with pride tote bag

$28.99

As a national education organization, GLSEN works to ensure that LGBTQ+ students are able to learn and grow in a school environment free from bullying and harassment. Their utilitarian tote helps to show support year round-and makes a great way to haul library books home!

100% of proceeds support GLSEN’s work creating LGBTQ-inclusive K-12 schools for all.

Vans X Queer Surf Authentic Shoe - Motherly

$65

Vans never fails to celebrate the LGBTQ+ community with a Pride collection each June. This year they’re continuing their tradition with a collection that’s inspired by LGBTQ+ voices in the surf community with a surf-inspired feel. The pieces are designed by Kyla Langen, founder of Queer Surf and include a range of iconic sneaker styles, and apparel as well. The kid-sized iconic style features multi-colored Sidestripes inspired by the Philly Pride Flag which are perfect for scootering and skateboarding all about town.

 

bombas - Motherly

$14

We can never say enough good things about Bombas. Built on a foundation of philanthropy, their super durable and comfy socks do more than just keep your family’s feet cozy. Since their launch, they’ve donated over 150 million clothing items through more than 3,500 Giving Partners across the country. Their colorful Pride collection includes ankle socks as well as their super popular Half Calf style.

Every purchase from this collection donates essential clothing to organizations supporting people facing homelessness. That includes the Ruth Ellis Center, which gives much-needed resources to LGBTQIA+ people in need of support.

Lokai Pride bracelet

$19.98

The stylish silicone bracelets from Lokai have elements from the highest and lowest points on earth tucked inside opposing beads (water from Mt. Everest and mud from the Dead Sea), reminding you to find balance throughout life’s highs and lows. The special edition Pride bracelet comes in four sizes which fit kids through adults.

For each Pride Lokai sold, Lokai will donate $1 to The Point Foundation which empowers promising LGBTQ students to their full academic and leadership potential through scholarships, mentorship, and opportunity grants.

A version of this story was published October 17, 2021. It has been updated.