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Just as we were getting comfy rocking our Coastal Grandmother aesthetic, cruising through summer in neutral linens with a glass of pinot grigio in hand, a new trend has strut its way into the zeitgeist. It's bolder, brighter and to be honest, a welcome mood-booster given the times we're living in. (You know, days where we've traded covid headlines for monkey pox-because even public health crises have trends, apparently.)
Welcome to the age of Barbiecore, my friends!
What is Barbiecore? Well, it's exactly what you're imagining. Like the Dreamhouse dwelling love-it-or-hate-it doll, it's an aesthetic that's all pink, all the time. From monochromatic outfits to holographic bubblegum-colored accessories there's endless ways to get on board. And while it's named for the Mattel icon and aligns perfectly with the upcoming (dare we say blockbuster hit) Barbie movie, the cheery hue has been on an upward trajectory since early spring.
Inspired by the 2022 Valentino Fall runway show, which called out pink as "the color of love, community, energy and freedom," the eye-catching shade has been spotted on celebrities left and right, from Lizzo to Anne Hathaway.
As a Senior Millennial whose only childhood dream was to have a bedroom with hot pink walls, I've personally been waiting for this moment since about 1987. And I've not wasted a single second getting fully Barbie'd up. I've not only purchased a matching hot pink workout set for pilates–I've also been rocking a french mani with tips that can only be described as "electric strawberry."
Earlier this year, I embraced colorful clothing in a big way and while it's easy to write Barbiecore off as a silly, flash-in-the pan trend, I want to give it more credit than that. Love, community, energy and freedom is something we can all use a little more of right now. And since there's also research that suggests color has the power to affect your mood, behavior and even stress levels, there may be more power in donning some pink than you think.
Ready to take the plunge? I've collected some of my favorite Barbiecore inspired clothes and accessories that are guaranteed to get you on board.